Uwe Schmidt started at Industrie-Contact AG (IC AG) as trainee in 1989. Just a few years later he became CEO and partner. In the 1990s he took care of the German business and in the early 2000s he established the international network of the agency. In 2002 IC joined the Public Relations Global Network (PRGN) where Uwe helped extend the European network. Uwe was the president of PRGN in 2014/2015. He sees the future of PR closely with other marketing disciplines against the background of sales interests of the clients. Besides his activities for Industrie-Contact, Uwe is chairman of the Kinderhilfswerk Dritte Welt e.V. (children charity organization) which implements aid projects in eight countries.
Recently a list of the best social media campaigns of 2020 has been revealed and it includes campaigns from globally renowned brands such as Spotify, PlayStation, Bud Light, Ocean Spray, Heineken, Netflix and Pringles. Rightly so, the campaigns offered significant insight to communication pros not just because of the brand name behind the campaigns but… Continue reading The Best Social Media Campaigns of 2020
Close cooperation between agencies and non-governmental organizations (NGO) is becoming the norm increasingly, as it offers a win-win situation for both sides. Ideally, such cooperation can generate for NGOs an increase in resources, as well as growing public awareness, improved reputation, accomplishing new extraordinary projects and recruiting more donors. On the agency side, such cooperation… Continue reading How to Work with NGOs for Mutual Success
PR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury properties as second homes abroad. In addition to traditional PR tools, we have used numerous tactics in past years to further improve the results of our work and help the sales process. For the moment, some… Continue reading Real Estate Communications: Add Color to Concrete
No matter how hard they try to avoid it, companies often need to deal with disastrous situations – *it happens. But what makes them an actual PR disaster is not necessarily the mere existence of a crisis but rather the way the crisis is being dealt with. There are numerous instances in which companies dealt… Continue reading Five PR disasters we can all learn from
