As Managing Director of Ardency Consulting, Ivaylo Borisov is responsible for communications strategy development for key brands and senior level corporate communications and CEO reputation counseling. Ivaylo Borisov has led communications projects for EMC, HP, Holcim, Metinvest, Bulgarian Railways, SAP, Continental and many other international and local brands.
Before founding Ardency Consulting, Ivaylo Borisov was senior consultant with Burson-Marsteller’s affiliate office in Bulgaria. Before joining BM, Ivaylo Borisov has held senior marketing management positions in B2B2C companies.
Ivaylo Borisov has Bachelor in International Economic Relations from Bulgaria and MBA in Marketing and E-Business from Germany and USA, where he was #1 in marketing class. In Germany Ivaylo was awarded by DAAD as one of the university’s top 20 international students.
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