Logo The Castle Group
Member: The Castle Group
Address: 38 Third Avenue
City: Boston
State/Province: Massachusetts
Postal Code: 02129
Country: USA
Phone: (617) 337-9500
Fax: (617) 337-9539
E-Mail: slish@thecastlegrp.com
Web Site: www.thecastlegrp.com

A service business is only as good as its talent, and The Castle Group is headquarters to innovative, driven and committed public relations and events management professionals that deliver value and results to a diverse client roster. The agency comprises full-service public relations and events divisions that can work in tandem or separately. A women-owned business that has grown each year since its founding in 1996, the agency prides itself on proactive problem solving and looking between the lines.

The Castle Group designs and executes highly strategic, powerful campaigns that build brands and motivate consumers. They develop a deep understanding of clients’ industries and markets and generate insightful, creative and goal-oriented strategies and tactics. Not only do they write powerful news releases and offer strong media contacts across a variety of industries but they also systematically analyze each clients’ place in the market to determine what communications tools can be taken to improve their standing.

Castle’s events division specializes in creative corporate events, sales incentive programs, product launches, seminars, meetings, conferences and philanthropic events. The agencys’ award-winning events team is known for its endless creative ideas and seamless execution. No matter how large or small the event, high-profile or remote a locale, success is guaranteed by attention to every detail.

  • Insightful, creative and goal-oriented strategies and tactics
  • Strong relationships with top-tier, relevant media and analysts
  • Highly proactive and accountable approach
  • Expertise of the full agency behind every account
  • Successful relations with clients’ business partners, customers, vendors
  • Deep understanding of clients’ industries and markets
  • Commitment to measurement
  • Associations
  • Biotechnology
  • Consumer Products
  • Education
  • Financial Services
  • Food & Beverage
  • Government/Military/Public Sector
  • Health/Medical/Pharmaceutical
  • High Technology
  • Media
  • Non-Profit
  • Professional Services
  • Real Estate
  • Retail
  • Travel/Tourism/Hospitality
  • Awards Programs
  • Business-to-Business Communications
  • Community Relations
  • Consumer Communications
  • Corporate Social Responsibility
  • Creative Services
  • Crisis Management
  • Development/Fundraising Communications
  • Digital Strategies
  • Events Management
  • Government Relations/Public Affairs
  • Interactive Marketing
  • International PR Counsel
  • Litigation Communications
  • Marketing Communications
  • Media Relations and Publicity
  • Media/Speaker Training and Development
  • Relationship Marketing
  • Sales Incentives
  • Social Media
  • Speaking Opportunities
  • Strategic Planning/Counsel
  • Website Development
  • Sandy Lish

    Principal / Founder

    It is entirely possible for me to listen to a conversation, have an idea, and share an insight almost simultaneously. I think they call that multitasking. I help my clients by focusing on connections… how they reach their audiences, how their audiences reach them, how my teams and I can facilitate those interactions. I’ve helped my clients grow and sell companies, acquire firms, improve valuation/stock price, gain market share, manage crises, perfect presentation skills, launch products and the list goes on.

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  • Wendy Spivak

    Principal / Founder

    I can’t help myself—every time I go to someone else’s event, I find myself thinking about what I would change. How could I make it flow better, what technology would work better, how might the speaker be more impactful, how else could I convey the message? No detail is too small. I bring that same critical eye to Castle’s events team…well before an event begins. While I start working with my clients at a high level — the 50,000-foot view — to determine program or event goals and content, I can also get my hands dirty. Really dirty. I’ve been under the streets of NYC supervising cable workers to ensure the technology worked at an event; in hotel kitchens supervising plating of food; up all night redirecting transportation plans because of a weather emergency. I always have a Plan B. My clients usually don’t know what goes on behind the scenes to make their event a smashing success, but that’s not important. They know and appreciate the results.

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  • "HMA Public Relations has been part of our marketing team on and off for the past 20 years.  Their knowledge of the hospitality industry as well as their in-depth understanding of tribal affairs is invaluable to us here in the Phoenix market."
    Michael Kintner, Director of Marketing, Harrah’s Ak-Chin
  • “Consistently in the news due to our wildfire fighting capability, the Working on Fire programme (WoF) has relied on the professional Public Relations and crisis communications service delivered by HWB Communications for over a decade. We appreciate HWB’s 24 hour crisis communication service and their willingness to assist with strategic planning and media relations.”
    Trevor Abrahams, Managing Director, Working on Fire
  • "We have been working with SCR for 5 years now and during that time we haveincreased our market quota which has been partly due to ample coverage in the main Spanish media titles. We are sure that our collaboration with SCR will allow us to increase these results even further in the future."
    Valeria Rebasti, General Manager Marketing Italy & Spain, Jet2.com
  • “I have always found LPR to be responsive and professional in ‘emergency’ situations. Being a refiner and selling gasoline, these are both risky, lightning rod undertakings. Thus, when the unexpected happens quick, effective response is critical. LPR provides both.”
    Jeff Morris, Alon USA
  • "The Fearey Group has shown an ability to effectively cultivate media representatives over the long term, which is particularly difficult as media tries re-inventing itself. The team has been extremely effective helping the media understand the Institute’s message.  The Fearey Group has become an integral part of the Institute’s team by investing time and energy in our scientists and senior management--working to understand and translate the Institute’s unique business model and programs.”
    Elaine Jones, Allen Institute for Brain Science

Latest Blog Posts

  • Sheila Green has a candid conversation with WCVB TV’s Sheila Halloran
    by Sheila Green on March 27, 2017 at 5:09 pm

    We read their words, hear their voices and see their faces. But how well do we know the people who connect us to the world? As part of Castle’s biweekly Media Moment, Sheila Green, our vice president of media and community relations (otherwise known as our human rolodex), gets the scoop on the men and women... The post Sheila Green has a candid conversation with WCVB TV’s Sheila Halloran appeared first on The Castle Group. […]

  • The Power of Writing – Teens in Print at Castle
    by Maria Bauder on March 22, 2017 at 9:17 pm

    Our partnership with WriteBoston continues with the opportunity to assist in the editing process for the latest edition of Teens in Print. From articles about student issues, like balancing school work and sports commitments, to national issues such as the gender wage gap, to community concerns like gentrification in Chinatown, these students are bold, curious, and tuned in to the people around them. The post The Power of Writing – Teens in Print at Castle appeared first on The Castle […]

  • WROR’s Lauren Beckham Falcone talks about going from columnist to radio host on the popular...
    by Sheila Green on March 22, 2017 at 3:46 pm

    Lauren Beckham Falcone is one of the funniest people I know.  I love her sense of humor!  Lauren, known to her listeners as LBF, is part of my morning commute to the office every day.  She is an integral part of the Morning Show on WROR – FM  105.7 and has been for 6 years.... The post WROR’s Lauren Beckham Falcone talks about going from columnist to radio host on the popular morning drive show appeared first on The Castle Group. […]

  • Data, Twitter and Real News: CNN’s Mark Preston weighs in on the new world of journalism and...
    by Hilary Allard on March 22, 2017 at 3:44 pm

    Contentious press conferences. Tweet storms. Daily protests. Late night comedy. In this unusual political climate, it’s hard to keep up with everything that’s happening. SVP Hilary Allard recently reached out to fellow UMass journalism grad Mark Preston, executive editor at CNN Politics, (@PrestonCNN) who was kind enough to take time out of his busy schedule... The post Data, Twitter and Real News: CNN’s Mark Preston weighs in on the new world of journalism and political […]

  • A Candid Conversation with Castle: Strategic Communications
    by admin on March 22, 2017 at 3:43 pm

    At The Castle Group, we consider it our responsibility to share our knowledge with the next generation of thoughtful communicators. That’s why we provide internship opportunities for college students in the greater Boston area. We’re always seeking enthusiastic, eager-to-learn interns to work with our public relations and event management divisions. This past semester, Simon Zhou,... The post A Candid Conversation with Castle: Strategic Communications appeared first on The Castle […]