Logo Bianchi Public Relations
Member: Bianchi Public Relations, Inc.
Address: 888 West Big Beaver Road, Suite 777
City: Troy
State/Province: Michigan
Postal Code: 48084
Country: USA
Phone: 248-269-1122
Fax: 248-269-8202
E-Mail: jbianchi@bianchipr.com
Web Site: www.bianchipr.com

Founded in 1992 and based at the North American industrial technology nexus of Detroit, Bianchi Public Relations, Inc. provides clients with strategic communications counsel, PR/media relations support and content development in primarily two key business-to-business sectors: automotive and industrial/manufacturing.

The firm has worked with more than a dozen of the top North American OEM automotive suppliers and offers deep experience – gained working with some of the world’s top manufacturers – in media relations, strategic planning, message development and event/speaking support.

  • Automotive OEM
  • Automotive Aftermarket
  • Business Law
  • Chemical / Materials
  • Commercial Vehicle /Heavy Truck
  • Consulting / Forecasting / Market Research
  • Engineering / Design / Testing
  • Industrial / Manufacturing / Processing
  • Professional Services
  • Trade Associations / Consortia
  • Technology
  • PR Counsel / Strategic Planning
  • Media Relations / Publicity
  • Media Conferences & Trade Show PR Support
  • Writing / Message  & Content Development
  • Corporate Event & Speaking Engagement Support
  • Industry Visibility & Community Relations
  • Internal Communications
  • Executive Media Training
  • Media Coverage Research & Analysis
  • Social / Digital Media Content & Support
  • James A. Bianchi, APR


    With more than 30 years of experience in automotive, industrial and business-to-business public relations – gained in both the corporate and agency environments – Jim Bianchi is a hands-on PR professional. He founded Bianchi PR in 1992, and today, the agency ranks among the top five independent public relations firms in the Detroit area, according to PR Week.


  • Many thanks for the press briefing yesterday … the team is very pleased with the work … The key media came, and we had excellent media coverage … better than in Hong Kong ;-). So thank you very much!
    Rabobank International
  • "On the first edition of Innovators under 35 awards in Chile we have the support of RumboCierto, which has been key to achieving the broader impact on Chilean media."
    MIT Technology Review
  • “The team at Lewis Public Relations understands what makes the Elliott's brand special. As a result, they've been able to quickly contribute to our communications activities, assisting us in keeping our brand of 64 years strong and relevant in today's rapidly changing retail business environment.”
    Andrea Bond Spencer, Elliott’s Hardware
  • Thank you for the media lunch arrangements. We are pleased with the extensive coverage by the media.
    Media Lunch
  • I am totally blown away, Congratulations… what a great placement. This is exactly what Geoff had in mind when he asked us to put some PR muscle behind some of our restaurant concepts. Appreciate your hard work.
    Marriott International

Latest Blog Posts

  • Should Auto Suppliers Exhibit at CES?
    by Jim Bianchi on March 24, 2017 at 1:58 pm

    CES – formerly known as the Consumer Electronics Show – seems to have become somewhat of an auto show, as in recent years automakers and top automotive suppliers have jumped on the tech bandwagon in Las Vegas to show off their most forward-thinking concepts. (To see Automotive News’ view of highlights from CES 2017, click […] The post Should Auto Suppliers Exhibit at CES? appeared first on Bianchi PR. […]

  • Meet the Media: Robert Schoenberger, Editor at Today’s Motor Vehicles
    by Jim Bianchi on March 21, 2017 at 2:00 pm

    Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? You hear a lot of talk about three major trends in the automotive world right now, but only one of them is significant. Autonomous vehicles, electric vehicles, and vehicle lightweighting – as Sesame Street fans […] The post Meet the Media: Robert Schoenberger, Editor at Today’s Motor Vehicles appeared first on Bianchi PR. […]

  • New PR Challenges for Professional Service Companies
    by Jim Bianchi on March 17, 2017 at 6:13 pm

    As the media landscape continues to shift, professional service communicators must adapt or risk being left behind. Finding out where you can make the most impact, reach your specific key audiences and achieve your communications goals amidst the ever-shifting, massive 24/7 news cycle is crucial … but difficult. It’s not impossible as long as you […] The post New PR Challenges for Professional Service Companies appeared first on Bianchi PR. […]

  • BPR’s Top 25 PR Projects: Center for Automotive Research’s Changing of the Guard at MBS...
    by Jim Bianchi on March 16, 2017 at 12:44 pm

    When the Center for Automotive Research (CAR) was looking to increase executive visibility after a leadership change, as well as to continue to promote its Management Briefing Seminars – the North American auto industry’s preeminent conference – it turned to Bianchi PR for support. The firm worked to arrange deep-dive interview sessions for CAR executives […] The post BPR’s Top 25 PR Projects: Center for Automotive Research’s Changing of the Guard at MBS […]

  • The Sneaky Seven: How to Avoid Media Interview Pitfalls
    by Jim Bianchi on March 10, 2017 at 4:32 pm

    Post by Jessica Killenberg Muzik, APR, VP – Account Services Many executives have stumbled in media interviews because they ran into unexpected questions or techniques commonly used by some journalists to help extract information or juicy quotes from tight-lipped or cautious executives. Of course, the best way to prepare for such interviews is to refer […] The post The Sneaky Seven: How to Avoid Media Interview Pitfalls appeared first on Bianchi PR. […]