Logo Bianchi Public Relations
Member: Bianchi Public Relations, Inc.
Address: 888 West Big Beaver Road, Suite 777
City: Troy
State/Province: Michigan
Postal Code: 48084
Country: USA
Phone: 248-269-1122
Fax: 248-269-8202
E-Mail: jbianchi@bianchipr.com
Web Site: www.bianchipr.com

Founded in 1992 and based at the North American industrial technology nexus of Detroit, Bianchi Public Relations, Inc. provides clients with strategic communications counsel, PR/media relations support and content development in primarily two key business-to-business sectors: automotive and industrial/manufacturing.

The firm has worked with more than a dozen of the top North American OEM automotive suppliers and offers deep experience – gained working with some of the world’s top manufacturers – in media relations, strategic planning, message development and event/speaking support.

  • Automotive OEM
  • Automotive Aftermarket
  • Business Law
  • Chemical / Materials
  • Commercial Vehicle /Heavy Truck
  • Consulting / Forecasting / Market Research
  • Engineering / Design / Testing
  • Industrial / Manufacturing / Processing
  • Professional Services
  • Trade Associations / Consortia
  • Technology
  • PR Counsel / Strategic Planning
  • Media Relations / Publicity
  • Media Conferences & Trade Show PR Support
  • Writing / Message  & Content Development
  • Corporate Event & Speaking Engagement Support
  • Industry Visibility & Community Relations
  • Internal Communications
  • Executive Media Training
  • Media Coverage Research & Analysis
  • Social / Digital Media Content & Support
  • James A. Bianchi, APR


    With more than 30 years of experience in automotive, industrial and business-to-business public relations – gained in both the corporate and agency environments – Jim Bianchi is a hands-on PR professional. He founded Bianchi PR in 1992, and today, the agency ranks among the top five independent public relations firms in the Detroit area, according to PR Week.


  • “Building a new, multi-industry consortium and developing a new national technical standard for lighting and power management are two big tasks. Doing both successfully and simultaneously meant having a public relations resource with an understanding of organizational mechanics, strong technical prowess and highly capable media and communications capabilities. Lewis Public Relations uses the full package to deliver results.”
    Kevin A. Schader, APR, Global Inventures
  • I am totally blown away, Congratulations… what a great placement. This is exactly what Geoff had in mind when he asked us to put some PR muscle behind some of our restaurant concepts. Appreciate your hard work.
    Marriott International
  • "In my role as the Vice President, Campaigns at the Swedish Medical Center Foundation, my primary responsibility is to ensure the hospital succeeds in its ambitious fundraising goals and its $100M Campaign.  In this role, I have worked closely with The Fearey Group for over 6 years, and they have been a key partner in our success. Their ability to reach multiple audiences (media, donors, patients, prospective patients, and the community at large) has been instrumental in our ability to better convey the important role Swedish plays as a non-profit health care provider. There public relations and communications efforts have been invaluable, both to the Foundation and to the entire medical center. They have a proactive approach, always striving to come up with new, better and innovative ideas. They have been a big asset to both the Foundation and the medical center over the years."
    Randy Mann, Vice President, Swedish Medical Center Foundation
  • “We are from Russia and found our home in Hong Kong with a great companion, LBS! They go to the top and beyond for us not only in promoting our government invested projects, our clients as well as our friendly culture in doing business to HK investors. They are always willing to think in your shoes, provide the best alternatives and walk along with you with right guidance. It is always the people that really make these services worthwhile, and LBS hires those who truly understand the needs and urgency of the clients. Working with LBS was a pleasure and I strongly recommend LBS to anyone looking for professional IR guidance.”
    Elizaveta, Director and Chief Representative in HK, ICDI
  • "We consider LCI our 'secret weapon' as their experience extends beyond just the television press. They help us stay ahead of the game and increase our visibility."
    Jennifer Skorlich, VP, NBC/Bravo

Latest Blog Posts

  • Should Auto Suppliers Exhibit at CES?
    by Jim Bianchi on March 24, 2017 at 1:58 pm

    CES – formerly known as the Consumer Electronics Show – seems to have become somewhat of an auto show, as in recent years automakers and top automotive suppliers have jumped on the tech bandwagon in Las Vegas to show off their most forward-thinking concepts. (To see Automotive News’ view of highlights from CES 2017, click […] The post Should Auto Suppliers Exhibit at CES? appeared first on Bianchi PR. […]

  • Meet the Media: Robert Schoenberger, Editor at Today’s Motor Vehicles
    by Jim Bianchi on March 21, 2017 at 2:00 pm

    Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? You hear a lot of talk about three major trends in the automotive world right now, but only one of them is significant. Autonomous vehicles, electric vehicles, and vehicle lightweighting – as Sesame Street fans […] The post Meet the Media: Robert Schoenberger, Editor at Today’s Motor Vehicles appeared first on Bianchi PR. […]

  • New PR Challenges for Professional Service Companies
    by Jim Bianchi on March 17, 2017 at 6:13 pm

    As the media landscape continues to shift, professional service communicators must adapt or risk being left behind. Finding out where you can make the most impact, reach your specific key audiences and achieve your communications goals amidst the ever-shifting, massive 24/7 news cycle is crucial … but difficult. It’s not impossible as long as you […] The post New PR Challenges for Professional Service Companies appeared first on Bianchi PR. […]

  • BPR’s Top 25 PR Projects: Center for Automotive Research’s Changing of the Guard at MBS...
    by Jim Bianchi on March 16, 2017 at 12:44 pm

    When the Center for Automotive Research (CAR) was looking to increase executive visibility after a leadership change, as well as to continue to promote its Management Briefing Seminars – the North American auto industry’s preeminent conference – it turned to Bianchi PR for support. The firm worked to arrange deep-dive interview sessions for CAR executives […] The post BPR’s Top 25 PR Projects: Center for Automotive Research’s Changing of the Guard at MBS […]

  • The Sneaky Seven: How to Avoid Media Interview Pitfalls
    by Jim Bianchi on March 10, 2017 at 4:32 pm

    Post by Jessica Killenberg Muzik, APR, VP – Account Services Many executives have stumbled in media interviews because they ran into unexpected questions or techniques commonly used by some journalists to help extract information or juicy quotes from tight-lipped or cautious executives. Of course, the best way to prepare for such interviews is to refer […] The post The Sneaky Seven: How to Avoid Media Interview Pitfalls appeared first on Bianchi PR. […]