Frédéric François

Managing Partner

Early nineties Frédéric had his first job as a PR-assistant of the Belgian Prime Minister, Wilfried Martens. The PM got fired, Fred also. After this inspiring period he discovered the world of trade fairs and live communication at Brussels Expo for nearly 10 years, focussing on sales and … PR.


In 2001 he created Advanced Fair to be able to work for different projects, to be in touch with various sectors and people, serving them with PR services and logistic support. Fred : “Advanced Fairs PR department developed that well that we decided to brand it separately. Two cents was born !”. Freds drive is people, intern, coaching colleagues and helping them to develop their skills, and extern humanising relations with customers.