Jennifer joined Xenophon Strategies in 2010 after spending eight years at a Nashville-based PR firm.
There she honed her skills in media relations, crisis communications, reputation management and integration of communications services for clients such as, Bridgestone Americas, Inc., Johnston & Murphy and Jack Daniel’s.
In addition, Ms. Lay strategized, planned and executed numerous, award-winning PR campaigns on a local, regional and national level for nonprofits, aviation and food industries.
As a vice president at Xenophon Strategies, Ms. Lay leads various account teams that provide planning and implementation of communications strategy, traditional and social media relations, and crisis communications. Her knowledge of the aviation industry has grown working with clients such as, ATR and Air Evac Lifeteam, she has continued her consumer PR expertise with Williams-Sonoma, Inc., and found a passion for the energy industry working with Midcontinent Independent System Operator.
Jennifer received her Bachelor of Arts in Communications and Information Sciences from the University of Alabama.
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