By Robert Bauer - accelent communications | February 15 2019
Don’t expect a big surprise when reading our answer to this question: No, a formal certificate of any kind of curriculum is definitely not necessary to work and survive in PR – as many agency owners, pr managers and employees without a degree can tell you from their experience.
But having said this, of course, there is something to add. While the certificate itself is just a piece of paper and the title is just a combination of a few letters, the meaning of a title and a certificate – and thus of a college degree – lies in the qualification it indicates. And those qualifications are more than ever relevant to a successful and satisfying career in the communication industry, wherever around the globe you want to start it. But it’s all about those skills and not about where you earned them.
So, no matter what it is called in the various countries – college, universidad, université or วิทยาลัย – this kind of educational level implies that you have trained various techniques that are hugely important for PR pros like:
All those qualities are essential for a career in the vast field of media and opinion management (and not only there!). It’s not important where you gain and train them but that you have them in your professional toolbox. You have them without a degree? Great, be proud of it. You have a college degree? Fine, but never forget that once you leave college, the journey only begins.
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