CROS Public Relations & Public Affairs Company
Moscow, Russia

CROS Public Relations & Public Affairs Company is one of the most influential players on the Russian communications market and a leading adviser to executive authorities, state-owned and corporate clients.


Moscow - Russia




Nauchny proezd, 19, 9th floor
Moscow, 117246

Sergey Zverev

Founder & President

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CROS Public Relations & Public Affairs Company


CROS, founded in 1995 is one of the most influential players on the Russian PR market and a leading adviser to executive authorities, state-owned and corporate clients.

CROS provides 360° communication solutions and has established long-standing partnerships with many state structures, businesses and public institutions in Russia.

Drawing on cooperation with leading Russian media, research institutes and advertising agencies; CROS is able to leverage the resources required to implement federal, regional and international projects and campaigns.
For more than 20 years CROS has provided its services to over 500 Russian and foreign companies, non-profit organizations, state and public institutions.



  • Corporate Communications
  • Crisis Communications and Crisis Management
  • Digital Marketing
  • Events and Campaigns
  • Marketing
  • Media Relations
  • Other
  • Product and Brand Launches
  • Public Relations
  • Reputation Management


  • Agriculture / Forestry / Farming
  • Automotive Public Relations
  • Beauty
  • Consumer Products
  • Education
  • Financial / Banking / Investment
  • Food and Drink
  • Government / Public Sector
  • Healthcare / Nutrition
  • Media and Broadcast
  • Not-for-Profit / Charities
  • Other
  • Pharmaceuticals / Medical
  • Real Estate
  • Retail
  • Sports
  • Technology
  • Tourism / Travel
  • Transportation

Sergey Zverev - Founder & President

Sergey has over 25 years of professional experience in communications and media relations. He is one of the founders of NTV, the leading TV company in Russia, Segodnya newspaper, and Itogi magazine.

In 1998-99, Sergey was Vice Chairman for external and internal communications of RAO “Gazprom” Management Board, and supervised creation of Gazprom Media holding.

In 1999, he worked as the Deputy Head of Presidential Executive Office for internal policy.

Sergey is a member of a number of Russian and international unions and associations: the Council for Foreign and Defense Policy (CFDP), the European association – Institute for Public Relations (IPR). He is a co-chairman of the Russian Public Council on Education Development and an honorary member of the Academy of Social Sciences.

Sergey is the head of the Integrated Communications School at the Higher School of Economics – National Research University.

In 2015, he was granted the national award Order of Friendship “for labor achievements, long-term diligent work and active public work”.

Since 2016, he is the chairman of the Association of Public Relations Consultancies (AKOS).

Sergey was two times recognized as the winner of the national rating of Top 1000 Professional Managers by the Russian Association of Managers. He is the winner of the Media Manager award for the contribution to the industry’s development, a laureate of the Silver Archer National Award for Public Relations in the nomination “Master”, and the Communication for Future Davos Award.

P:+7 (495) 980 0680