Founder, Principal Partner & Managing Director, Perspective Strategies
After spending more than 10 years working with leading multinational and Malaysian consultancies including The Boston Consulting Group and Edelman, Andy decided to reinvent his career by setting up his own firm. This led to the birth of Perspective Strategies in 2006. The boutique agency grew quickly with the promise of delivering strategic counsel and quality services to clients and has over the years won numerous industry awards on the global and national levels. Aside from steering the firm’s strategic direction and managing key client relationships, Andy regularly conducts spokesperson training and speaks at industry events on strategic communications, issues management and stakeholder engagement. Currently, he is the President of the Public Relations and Communications Association of Malaysia (PRCA Malaysia), spearheading efforts to champion the interest of PR professionals including industry best practices, quality and standards as well as talent development. Since 2017, Perspective Strategies has been part of the Public Relations Global Network (PRGN), one of the world's leading independent PR agency networks. Andy is on the Executive Committee, serving as Secretary and Regional Vice-President for Asia Pacific (APAC). As Regional Vice-President, Andy leads PRGN's initiatives in growing the network's presence in APAC by pushing to enhance communication, improve coordination and drive momentum at the regional level. Andy also actively contributes articles and thought leadership pieces on PR, leadership and strategic communications in various publications and online platforms.