São Paulo, Brazil

We are a leading boutique Public Relations agency with staff in São Paulo, Porto Alegre and Rio de Janeiro. We offer a full range of communications and PR services, working for both Brazilian and international clients. Overall, we know how to translate global strategies into local successful campaigns as well as to replicate local experiences into global programs.

Office Location(s)

São Paulo, Brazil


Avenida Paulista, 1374 4th floor
São Paulo, SP
Phone: +55 11 3376-5000

How Can We Help You?

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With backgrounds in communications, advertising, public relations, journalism and design, we are passionate about helping our clients develop long-term relationships with stakeholders such as journalists, influencers, B2B clients, employees and consumers. We are, above all, business consultants with a special ability to drive results through content and relationships.


  • Content Creation
  • Corporate Communications
  • Creative Services
  • Crisis Communications and Crisis Management
  • Digital Marketing
  • Employee Relations
  • Events and Campaigns
  • Influencer Marketing
  • Media and Presentation Training
  • Media Relations
  • Messaging
  • Product and Brand Launches
  • Public Relations
  • Reputation Management
  • Social Media and Marketing
  • Video Production
  • Website and App Development

Industry Expertise

  • Aviation and Aerospace
  • Consumer Technology
  • Digital
  • Engineering
  • Financial / Banking / Investment
  • Hotels
  • Human Resources
  • Lifestyle
  • Luxury
  • Media and Broadcast
  • Pharmaceuticals / Medical
  • Professional Services
  • Publishing
  • Retail
  • Technology
  • Tourism / Travel
  • Transportation


Karina Barcellos

Managing Partner

Read Bio

Karina Barcellos - Managing Partner

Over the past few years Karina has guided SMARTPR to a strong position as a cutting-edge digital PR firm with focus on content marketing, media relations, crisis communications and influencer programs. Karina has a long track record of creating outstanding B2B and B2C programs for major local and global brands.


P: +55 51 99555-4453