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Recently Asked & Answered Questions

Q. How much do PR services cost?

This varies per client and their needs. It is important to understand the difference between a retainer fee structure and an hourly rate, however. A retainer does not mean you will get unlimited hours from your PR agency. Do not expect it either. It simply means that you are purchasing a sum of hours from ... Read More

Q. How can I measure my PR success?

When beginning a new client/agency relationship, define what success looks like right away. From the gate, make sure you agree on specific goals that can be measured along the way. Have an honest conversation about your needs and work with your agency to define how you are going to get there – together. Things you ... Read More

Q. What are ways to ensure that I get the most out of my relationship with my PR agency?

As clients and agencies begin a long-term relationship, both teams need to ensure that they can work together. Like any relationship, this takes time and effort. A strong pair needs to establish trust, challenge each other and collaborate. Get to know each other as people, then learn how to leverage each other’s skills to produce ... Read More