Prime Commercial Developers Launch Portofino Professional Center and Portofino Plaza
Prime Commercial Developers, part of the Abbo Group of Companies, saw a need for first-class office space for physicians and other ancillary providers located near the newly built Homestead Hospital. They would build a medical/professional center, Portofino Professional Center, with state-of-the-art office condominiums that would house large medical equipment and offer the amenities healthcare professionals would need. A second development, Portofino Plaza, would consist of two, three-story buildings that were mixed use for office space, retail, dining and a multiplex. The Conroy Martinez Group was brought aboard to generate awareness with an integrated communications campaign.