Launching Aubio Cold Sore Medicine to National and B2B Media
Entering a market dominated by a single brand was a daunting task for Aubio Life Sciences. The key competitor had a long-established market presence and name recognition in the marketplace.
The Conroy Martinez Group needed to establish credibility and familiarity both by pharmacists and consumers alike. The agency focused on the unique aspects of both the product and the credibility of its CEO, world renowned entrepreneur and environmental activist, John Paul DeJoria of Paul Mitchell fame. The product had a unique and different ingredient that went all the way back to Charles Darwin’s groundbreaking ‘Origin of the Species.’
The Conroy Martinez Group used the ‘carnivorous plant and modern medical wonder’ story along with fashion and makeup-oriented stories on what to carry in your make-up supplies, appealing to fashion and other women’s magazines and many health and nutrition publications.
The agency secured scores of national and regional consumer product placements, in consumer and trade/B2B publications, as well as health and medical print and online media and the vast health and beauty blogger community. Placement of the product in that year’s Oscar’s Goodie Bag garnered national television, radio and print exposure.