Metro Development Group

Agencies: The Conroy Martinez Group

Metro Development Group’s Newest Development opens with U.S. Premiere of Crystal Lagoon

Tampa-based Metro Development Group challenged The Conroy Martinez Group to launch the first ever Crystal Lagoons amenity in the U.S. at Metro’s newest Tampa area development, Epperson.

This man-made crystal-clear lagoon was making a splash at resorts, hotels and master planned communities worldwide, transforming any destination into a Caribbean beach paradise in which one could swim, kayak, paddle board, even use a small sailboat across seven acres of crystal-clear turquoise water, steps away from their front door.


The Conroy Martinez Group conceived the idea and then negotiated and contracted Olympic champion swimmer Michael Phelps to become the global ambassador for Crystal Lagoons, introducing him in person at the grand opening of the Epperson community. The PR agency leveraged the high-profile celebrity of this 23-time Olympic Gold Medalist to generate awareness (and home sales) of Metro’s new community. The objective was to communicate the message that Metro Development Group continues to be on the cutting edge of real estate development.


The highly anticipated event marked the completion of the seven-acre lagoon, the first in the United States. Thousands of residents and potential buyers flocked to the Grand Opening to be the first to experience this never-before-seen amenity; alongside the new smart model homes and to meet the famous Michael Phelps.

Virtually every media source in the state attended the event, including national press, and more than 60 Media Placements in local and national print, online and broadcast media were achieved. More than 3,000 visitors joined the waiting list to buy homes at Epperson. Metro Development was subsequently licensed to bring the Crystal Lagoon concept to seven more communities as a result of the media coverage and sales obtained from the promotion.