The Best Social Media Campaigns of 2020

Recently a list of the best social media campaigns of 2020 has been revealed and it includes campaigns from globally renowned brands such as Spotify, PlayStation, Bud Light, Ocean Spray, Heineken, Netflix and Pringles. Rightly so, the campaigns offered significant insight to communication pros not just because of the brand name behind the campaigns but … Read More

How to Find Micro-Influencers That Match Your Brand

Working with influencers is like braving the wild, wild west. Without any specific guidelines or code of ethics, each brand-influencer partnership is unique and can result in really great coverage, really awful coverage or something in between.  With each passing year, influencer trends shift dramatically, too. The of-the-moment Instagram star is the micro-influencer, a social … Read More

Clubhouse: Voice-Based Communications Returns as a Key Element in Building Relations

From podcasts to Clubhouse, new communication trends are putting oral culture back at the center of communications and public relations. With around two million users worldwide in January and around 50,000 users in Italy just weeks after its arrival in our country, Clubhouse is a networking platform that has brought voice, the most traditional communication … Read More