The Mileage Communications Group celebrates its 28th anniversary in 2020. On this occasion, I am especially proud of what our group has contributed to the PR industry in Singapore and the profound impact we have made in nurturing creative young minds for our profession. Over the years, our Singapore headquarters has taken in numerous interns … Read More
Understanding and Marketing to Generation-Z
There’s little question that businesses around the world have turned their attention to Generation Z, a group that is turning out to be far different than millennials and baby boomers. As such, internal marketing and communications departments as well as outside firms are trying to first understand this audience and then put in place campaigns … Read More
