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Category: Public Affairs

 

How to Launch a Public Affairs Program If Your Brand Has Never Done It Before

By Mark Hazlin - Xenophon Strategies, Inc.

There’s a saying that there are two things you shouldn’t talk about at parties: religion and politics. That’s because talking about either one is liable to get you into hot water with people who might otherwise be your best friends.  Similarly, the decision for a brand to engage in a public affairs program—a political communications… Continue reading How to Launch a Public Affairs Program If Your Brand Has Never Done It Before

Public Relations Global Network Elects Alexandra Dinita as President

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NEW YORK-LONDON – The Public Relations Global Network (PRGN) announced today the slate of new officers for one of the world’s largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual Spring member conference, held virtually due to the Covid-19 pandemic. Following a vote from PRGN member agencies, Alexandra… Continue reading Public Relations Global Network Elects Alexandra Dinita as President

Russia’s CROS and North American agencies dominate PRGN 2020 Best Practice Awards

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The Public Relations Global Network (PRGN) announced winners of its 2020 Best Practice Awards today in an online Awards Gala ceremony attended by member agencies from across the globe virtually. “With the PRGN awards, we celebrate every year the outstanding work done by our member agencies and at the same time offer inspiration and ideas… Continue reading Russia’s CROS and North American agencies dominate PRGN 2020 Best Practice Awards

Effective B2G Communications, or How to Reach Political Decision Makers in the Digital Age

By Valentina Giacaman - RumboCierto Comunicaciones

With crises of democracies and capitalism the end of this decade has brought to us globally, it has become more and more necessary and frequent for diverse interest groups to express their opinions to governments in fast and powerful ways to change the environment around them. Tired of waiting to raise their voices through traditionally… Continue reading Effective B2G Communications, or How to Reach Political Decision Makers in the Digital Age

Creating Successful Public Affairs Campaigns: The 5-Step Approach

By Andy See - Perspective Strategies

Globally, there has been an increase in public affairs campaigns initiated by various parties including governments, non-governmental organizations, businesses and special interest groups. These campaigns are developed to sway public opinion on various issues or even to lobby for certain changes in regulations or laws. Typically, public affairs campaigns are more visible and accepted in… Continue reading Creating Successful Public Affairs Campaigns: The 5-Step Approach

A genuine approach: positive impact lobbying – and why clients should care…?

By Natacha Clarac - Athenora Consulting

The worldwide image of business lobbyists is rather negative: they fight to defend only their companies’ interests; they mobilize their energy to keep a status quo when the world is requesting changes; they act in the shadow. But this aversion to lobbying is not a fatality: the root causes of negative mindsets can be changed… Continue reading A genuine approach: positive impact lobbying – and why clients should care…?