Category: Social campaigns

 

How to Build Successful Communications Plans for 2023

By Valentina Giacaman - RumboCierto Comunicaciones

The past few years have brought previously unseen challenges for societies globally – pandemic, war, inflation and increasing social demands and tensions. Communications professionals will have to take these new factors into account when advising their clients on day-to-day activities as well as when drafting communications plans.  Increasingly, it is not the communications theory behind,… Continue reading How to Build Successful Communications Plans for 2023

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform

By Natalie Ghidotti - Ghidotti

In a digital world, use of social media is no longer optional for your brand to thrive. When approached with a strategic lens, it can boost your brand and expand your market, but that doesn’t all happen overnight. Before diving into a new social media platform, take some time to prepare. Be intentional with your… Continue reading Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform

Social Giving – How Should Corporations Approach It?

By Robert Bauer - accelent communications

More and more enterprises acknowledge their responsibility to share their profits with the society in which they work and grow. It is not just a matter of “good consciousness”, but rather a step that is quite logical and well based in human everyday experience: Sooner or later you will need another one’s support and help,… Continue reading Social Giving – How Should Corporations Approach It?