Side Parts and Sippy Cups: Speaking the Language of Millennial Moms

Millennial moms are more than their skinny jeans. Eighty percent of children in the U.S. are born to millennial mothers, and with moms controlling 85% of household purchasing decisions, millennial moms grasp about $2.4 trillion in spending power, according to Forbes. Communicating with millennial moms requires rethinking your biases and reworking marketing strategies to ensure … Read More

The Best Social Media Campaigns of 2020

Recently a list of the best social media campaigns of 2020 has been revealed and it includes campaigns from globally renowned brands such as Spotify, PlayStation, Bud Light, Ocean Spray, Heineken, Netflix and Pringles. Rightly so, the campaigns offered significant insight to communication pros not just because of the brand name behind the campaigns but … Read More

How to Find Micro-Influencers That Match Your Brand

Working with influencers is like braving the wild, wild west. Without any specific guidelines or code of ethics, each brand-influencer partnership is unique and can result in really great coverage, really awful coverage or something in between.  With each passing year, influencer trends shift dramatically, too. The of-the-moment Instagram star is the micro-influencer, a social … Read More

Clubhouse: Voice-Based Communications Returns as a Key Element in Building Relations

From podcasts to Clubhouse, new communication trends are putting oral culture back at the center of communications and public relations. With around two million users worldwide in January and around 50,000 users in Italy just weeks after its arrival in our country, Clubhouse is a networking platform that has brought voice, the most traditional communication … Read More

Five Secrets of Successful Video Marketing

Successful content marketing takes time and energy and let’s be honest, as you begin to develop your strategy, you simply can’t do everything at once. Writing a daily or even weekly blog may seem simple at first, but when you add keyword research, interviews, graphics, photographs, CTAs and careful integration into your broader digital marketing … Read More

Social Media — A Boon or a Bane?

There’s been no shortage of discussion about social media’s seemingly endless potential to bring people closer together.  Clearly, it is a powerful tool that can efficiently provide information to the masses and create stronger bonds in any number of communities. However, along with these positive opportunities come threats to all entities, especially in today’s “new … Read More

Top Five Things to Know about Managing a Crisis on Social Media

Just as social media has changed everything about communications and marketing, it’s taken the practice of crisis management to new heights. The immediacy of channels such as Twitter, Facebook, Instagram and others make managing a crisis even more difficult, particularly when the groundswell of public commentary on the issue and the response – or lack … Read More

Public Relations Global Network (PRGN) Media Survey Reveals Growing Pressure on Reporters to Perform on Social Media

Survey also offers fresh insights into how reporters vet and work with high-profile interview sources LOS ANGELES, CALIF. – Nov. 28. 2017 – Public Relations Global Network (PRGN), one of the largest international networks of independent public relations agencies, announced today the results of a worldwide media survey that finds increasing pressure on reporters to … Read More

Digital Strategies Bring Clear Benefits to Companies

The great digital transformation and Fourth Industrial Revolution we are seeing in large companies around the world is no longer confined to just mega-corporations and conglomerates. In Chile, many companies—both large and small—are in the midst of this great change. At the moment, Chile is experiencing large-scale penetration in mobile devices (71%, leading in Latin … Read More

Social Media Marketing for Businesses

For the modern business, social media is an essential tool that makes it possible to connect with your target audience in the very place where they are choosing to spend their time. There are many benefits of using social media for business including building brand presence, building credibility, developing relationships, gathering marketing research, increasing website traffic, … Read More

PRGN Launches Instagram Takeovers

Earlier this year, PRGN launched its Instagram account and earlier this month, Instagram takeovers,a new series where our partners will share what life is like in their city and at their agency. Instagram is unique because unlike Facebook and Twitter, the content has to be visual and it’s difficult to share links on the platform. … Read More

Quick Tips for Getting Started in Social Media

Social media is an essential aspect of building your brand, but building a strategy can be daunting. Here are a few quick tips for embracing social media to increase your business’s bottom line. Social media will give back to you and your business what you put into it. Take even just a small amount of … Read More

Five Reasons to Create a Social Media Editorial Calendar

It is always easier to reach your destination when you know where you want to go. Social media editorial calendars can map your social media strategy down a successful path. Not convinced? Here are five reasons why social media editorial calendars work for us and why we suggest adding them to your social media strategy. … Read More

American CEOs Preparing to be Interviewed by the Media Must Have an Online Presence

CEOs can best prepare for interviews by knowing how journalists prepare themselves while making sure their online personas are up-to-date   While European journalists will permit CEOs to review quotes prior to publication, most U.S. media say no way!   Preparing to be interviewed by a North American journalist in the United States or Canada? … Read More

Public Relations Global Network Survey Provides Insights on the Position of Social Media in Worldwide Communications

The Public Relations Global Network (PRGN), an international network of nearly 50 independent public relations firms worldwide, has released the findings from its international survey of communications professionals regarding their current and anticipated future use of social media in Europe, Australia, Africa, South America, Middle East, Asia and the United States. According to Mark Paterson, … Read More