The New World Ahead -
a global webinar by PRGN

Proudly sponsored by

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A moderated online webinar panel discussion about what the future holds for communicators globally. Hosted by PRGN, the event will be opened by PRGN President Robert Bauer.

A global online panel of agency owners and principals from the Public Relations Global Network will discuss and exchange views on what factors of today will influence communications of tomorrow, what lies ahead for communicators in the next decade and how to get prepared for the changes.

The conversation will be moderated by Steve Barrett, Vice President, Editorial Director, PRWeek & Campaign US.

The online panel session will last 60 minutes. Members of the audience can ask their questions on the registration page and we will invite their opinion in in-session polls and in the Questions and Answers function during the session.

October 16, 2020

11.45 a.m.-12.45 p.m. – New York
4.45 p.m.-5.45 p.m. – London
8.45 a.m.-9.45 a.m. – Los Angeles, San Francisco
5.45 p.m.-6.45 p.m. – Berlin, Paris, Vienna
11.45 p.m.-0.45 a.m. – Hong Kong, Kuala Lumpur, Singapore

The event is tailored for spokespeople, CMOs, in-house communications professionals, agency owners and staffs, marcom journalists, leaders of communications professional organizations, communications major students and anybody wishing to know how the communications industry is expected to change in the next few years.

Spaces at this global online event are limited: we are inviting PRGN member agencies and their guests from corporations, brands, media and political and academic life.

On the registration page, we’ll ask you to indicate which agency’s guest you are.

Importance of digital and social channels in the future of PR.

Purpose driven corporate communications.

Transforming the PR business in a highly uncertain environment.

Positive impact lobbying: a new approach to public affairs.

Communications in politically uncertain times and high-profile industries.

Sustainability: how communicators can win the C-suites.

PRGN Host:
Robert Bauer,
President, PRGN and Managing Partner, accelent communications, Vienna, Austria

Robert has been in the PR industry since 1995, taking care of clients, projects and campaigns with a special focus on making topics easy to grasp and understand. For him, communication is the art of thoughtfully translating complexity into today’s reception reality.
Robert serves as President of the Public Relations Global Network, an exclusive group of communications agencies from around the globe and this event is being brought to you under his supervision and support.

Event moderator:
Steve Barrett, Vice President, Editorial Director, PRWeek & Campaign US

Steve Barrett oversees content operations across Haymarket Media’s flagship business titles PRWeek and Campaign US.

PRWeek is the premier global media brand for the communications and PR industries, publishing daily online news, a weekly online edition and sector bulletins, bimonthly in print, podcasts, video, blogs and other digital content.

Campaign is the world’s leading business media brand serving the marketing, advertising and media communities. Launched in 1968, Campaign has blossomed into a global franchise providing real-time news and analysis in eight territories, now serving the US, South East Asia, India, China, Japan, Turkey and the Middle East.

Barrett leads creation and production of all brand content. He manages editorial budgets and liaison with Haymarket Business Media’s central Content Hub and Custom Studio.

Barrett is the public face of PRWeek U.S. and works closely with the brand’s commercial team on revenue generation, building readership and enhancing market leadership. He has been editor-in-chief of PRWeek U.S. since March 2010.

Andy See,
Founder and Managing Director, Perspective Strategies, Kuala Lumpur, Malaysia

After spending more than ten years working with leading multinational and Malaysian consultancies including The Boston Consulting Group and Edelman, Andy decided to reinvent his career by setting up his own firm. This led to the birth of Perspective Strategies in 2006, now an award-winning communications consultancy on global and national levels.

Andy regularly conducts spokesperson training and speaks at industry events on strategic communications, issue management and stakeholder engagement. Currently, he is the President of the Public Relations and Communications Association of Malaysia (PRCA Malaysia) and an Adjunct Professor in the School of Media and Communication, Taylor’s University, Malaysia.

Andy also actively contributes articles and thought leadership pieces on PR, leadership and strategic communications in various publications and online platforms.

David Fuscus
President-CEO, Xenophon Strategies, Washington D.C., United States

David A. Fuscus is president and CEO of Xenophon Strategies, a highly focused public relations firm serving many of the world’s largest companies and organizations.

Fuscus has enjoyed a career in politics and communications, having previously served as the Chief Spokesman for the U.S. Airline Industry; Deputy Chief-of-Staff to former Pennsylvania Governor Tom Ridge; Director of Communications for the U.S. House of Representative’s Transportation Committee; Press Secretary to former Congressman Bill Clinger (PA) and as a top campaign aide to President George H.W. Bush.

Xenophon was founded in 2000 and has key practices in public affairs, public relations, reputation management, crisis communications and government affairs.

Lynn Erasmus,
Managing Director, HWB Communications, Cape Town, South Africa

Lynn is a senior PR, Communications and Marketing Specialist who has worked in the consultancy and corporate environment for 23 years, gaining extensive strategy, project management and media experience.

Based in Cape Town, she’s been the Managing Director of HWB Communications, PRGN’s award-winning agency member in South Africa, for the past four years and her current major field of interest is the transformation of the PR business in a manner that is inclusive, ensures diversity and is future fit.

She holds a BA Degree from the University of Stellenbosch (1994), a Post Graduate Diploma at the AAA School of Advertising (1995) and completed the University of Stellenbosch School of Business’ Management Development Program in 2008.

Natacha Clarac,
General Director and Partner, Athenora Consulting, Brussels, Belgium

Natacha has been a lobbyist for fifteen years towards the European ecosystem in Brussels. At Athenora Consulting, she designs tailor-made influence strategies for clients, based on a detailed analysis of the European political environment. She also leads coalitions of pan-European actors in order to take up the field of ideas and create new dynamics in the positioning of actors. She provides advice in the drafting of messages and negotiation postures for her clients and regularly leads COMEX meetings or brainstorming sessions to define priority messages.

Graduated from the Institut d’Etudes Politiques d’Aix-en-Provence and the Institut d’Etudes européennes in Brussels, Natacha is a lecturer in lobbying at Sciences Po Paris and regularly participates in ENA or IHEDN training courses in the field of influence communication. She is co-author of the book Les règles d’or du lobbying (2012) and the collective book Communication (2018).

Natacha’s major field of interest currently is developing a new approach to government relations and public affairs called positive impact lobbying.

Mark Paterson,
Principal, Currie, Melbourne, Australia

Mark is a strategist, storyteller and change agent. As a stubborn optimist he thrives on the big picture and is a champion for sustainability. Mark is a Fellow of the Public Relations Institute of Australia. At Currie, he helps organizations find their voice and see their future more clearly.

The son of Corgi breeders, Mark would like to change the world for the better. No wonder he is PRGN’s top authority on sustainability strategies and communications.

Mark will make an appearance in the online event in a video message

How to make corporate brands futureproof.

How will global events like Covid-19, political and economic turmoil and climate change affect your local communications environment.

What global viewpoints to add to your own solutions.

What new techniques and approaches communicators should apply to keep their brands valuable and successful in coming years.

How communications agencies are transforming now to help you stay ahead of changes and remain your trusted counselors on new marketing and communications strategies.

What are the critical questions audiences are asking from brands to test their trustworthiness.

How to involve your audience in creating compelling content that touches them.

How digitalization of PR is opening up new communications opportunities and what it takes to make the change both on the agency and client sides.

Public Relations Global Network