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Cómo las marcas están generando confianza en la era de la IA
Brand influence is no longer shaped by one message, one channel or one audience. It is being built across social media, earned media, AI platforms, employees, consumers and public conversations that move quickly.
PRGN surveyed more than 1,800 business, marketing and communications professionals across 48 countries to understand what is really driving brand influence today. The findings show where organizations are adapting, where they are falling behind, and why trust, reputation and authenticity still matter most.
Perspectivas
The Next China is Still China: A PR Playbook for the New Era
For multinational companies, the Chinese market can sometimes feel like a moving target. As the founder of a Beijing-based communications firm, I frequently field questions from global brand leaders trying to decode this landscape. With economic shifts and…
PR Isn’t Dead. It’s the Reason Your Brand Will Survive What’s Coming
Every few years, someone declares PR dead. It happened when social media emerged, when content marketing took off and now that AI is reshaping how people find and interact with brands. The opposite is true. Brands are coming to us, public relations agencies, for more…
Why the Future of Public Relations Belongs to the Narritect
Over the past year, public relations professionals have embraced artificial intelligence at high speed. New tools have enabled faster research, quicker content creation, and greater operational efficiency across communications teams. Yet despite these advances, many…
Predictions as a PR Tool: The Tightrope Walk Between Relevance And Platitudes
Predictions in general are future-oriented statements which try to anticipate upcoming events or situations but obviously cannot be proved in advance. So a prediction always has a strong element of speculation as built-in weakness. In PR, we mean, of course, also…
The 2026 M.Cast™ Report: Trends Every Leader Needs to Watch
In a marketplace defined by disruption and accelerated change, leaders need more than hindsight—they need foresight. This blog builds on insights shared in the recent PRGN Presents podcast, offering a deeper dive into the trends shaping marketing and communications in…
PRGN 2026 PR Predictions: ROI, AI, and authenticity take center stage
Each year, the Public Relations Global Network (PRGN) brings together insights from over 50 member agencies to forecast the trends shaping public relations and communications. The 2026 PR Predictions stands out for its clear message that the business of public…