{"id":2463399,"date":"2017-02-17T15:48:54","date_gmt":"2017-02-17T20:48:54","guid":{"rendered":"https:\/\/prgn.com\/?post_type=case_study&p=2463399"},"modified":"2021-06-29T11:23:28","modified_gmt":"2021-06-29T11:23:28","slug":"ucsf-medical-center-mission-bay","status":"publish","type":"case_study","link":"https:\/\/prgn.com\/es_es\/case_study\/ucsf-medical-center-mission-bay\/","title":{"rendered":"UCSF Medical Center at Mission Bay"},"content":{"rendered":"

UCSF, with medical facilities spread out all over San Francisco, was opening its first new campus in decades in the revitalized neighborhood known as Mission Bay. Three distinct hospitals \u2013 one for children, a cancer center, and a women\u2019s center \u2013 would showcase advanced technology and provide a truly state-of-the-art experience for patients and staff. Communicating the new location, services and benefactors to the media was Landis Communications\u2019 (LCI) primary function. In a crowded and competitive healthcare market, differentiators would be key to coverage.<\/p>","protected":false},"featured_media":2468392,"template":"","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":""},"agency":[245,254],"sectors_industries":[244],"services":[243,246,251],"languages":[],"class_list":["post-2463399","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","agency-landis-communications-inc-lci","agency-the-fearey-group","sectors_industries-healthcare","services-events-campaigns","services-media-relations","services-product-brand-launches"],"acf":[],"yoast_head":"\nMedical Center Uses PRGN Agencies To Promote New Campus<\/title>\n<meta name=\"description\" content=\"Working with the local media is not something that many medical professionals have the skills to do. That's why we were called in, to take on that responsibility when opening a new campus.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prgn.com\/es_es\/case_study\/ucsf-medical-center-mission-bay\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Medical Center Uses PRGN Agencies To Promote New Campus\" \/>\n<meta property=\"og:description\" content=\"Working with the local media is not something that many medical professionals have the skills to do. 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