{"id":2463458,"date":"2017-03-03T09:32:53","date_gmt":"2017-03-03T14:32:53","guid":{"rendered":"https:\/\/prgn.com\/?post_type=case_study&#038;p=2463458"},"modified":"2021-07-08T15:17:17","modified_gmt":"2021-07-08T15:17:17","slug":"lyfe-kitchen","status":"publish","type":"case_study","link":"https:\/\/prgn.com\/es_es\/case_study\/lyfe-kitchen\/","title":{"rendered":"LYFE Kitchen"},"content":{"rendered":"<p>In 2015, PRGN members The Fearey Group was hired by LYFE Kitchen to manage their external relations and public relations program. As LYFE Kitchen began opening restaurants throughout California, The Fearey Group was tasked with creating unique opportunities to get the media, community and social media influencers in the door at locations in all the new markets. To maximize success, Fearey teamed up with PRGN members Landis Communications Inc. (LCI) and The Hoyt Organization to collaborate on project execution and local support.<\/p>","protected":false},"featured_media":2468391,"template":"","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":""},"agency":[250,245,254,263],"sectors_industries":[249],"services":[258,246,251,262],"languages":[],"class_list":["post-2463458","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","agency-inc","agency-landis-communications-inc-lci","agency-the-fearey-group","agency-the-hoyt-organization","sectors_industries-food-beverage","services-influencer-marketing","services-media-relations","services-product-brand-launches","services-social-media-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study: Public Relations Strategy for New Restaurant in California<\/title>\n<meta name=\"description\" content=\"As LYFE Kitchen started opening restaurants, it new it needed professional PR services. Find out how the PRGN team secured sought-after news stories and hosted YELP Elite events.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prgn.com\/es_es\/case_study\/lyfe-kitchen\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Public Relations Strategy for New Restaurant in California\" \/>\n<meta property=\"og:description\" content=\"As LYFE Kitchen started opening restaurants, it new it needed professional PR services. Find out how the PRGN team secured sought-after news stories and hosted YELP Elite events.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prgn.com\/es_es\/case_study\/lyfe-kitchen\/\" \/>\n<meta property=\"og:site_name\" content=\"PRGN\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-08T15:17:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prgn.com\/wp-content\/uploads\/2017\/03\/LYFE-Kitchen-Logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"207\" \/>\n\t<meta property=\"og:image:height\" content=\"88\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Teresa Kriegsman\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prgn.com\\\/case_study\\\/lyfe-kitchen\\\/\",\"url\":\"https:\\\/\\\/prgn.com\\\/case_study\\\/lyfe-kitchen\\\/\",\"name\":\"Case Study: Public Relations Strategy for New Restaurant in California\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prgn.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prgn.com\\\/case_study\\\/lyfe-kitchen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/prgn.com\\\/case_study\\\/lyfe-kitchen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prgn.com\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/LYFE-Kitchen-Logo.png\",\"datePublished\":\"2017-03-03T14:32:53+00:00\",\"dateModified\":\"2021-07-08T15:17:17+00:00\",\"description\":\"As LYFE Kitchen started opening restaurants, it new it needed professional PR services. Find out how the PRGN team secured sought-after news stories and hosted YELP Elite events.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prgn.com\\\/case_study\\\/lyfe-kitchen\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/prgn.com\\\/case_study\\\/lyfe-kitchen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/prgn.com\\\/case_study\\\/lyfe-kitchen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/prgn.com\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/LYFE-Kitchen-Logo.png\",\"contentUrl\":\"https:\\\/\\\/prgn.com\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/LYFE-Kitchen-Logo.png\",\"width\":207,\"height\":88,\"caption\":\"LYFE-Kitchen-Logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prgn.com\\\/case_study\\\/lyfe-kitchen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prgn.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LYFE Kitchen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prgn.com\\\/#website\",\"url\":\"https:\\\/\\\/prgn.com\\\/\",\"name\":\"PRGN\",\"description\":\"The World&#039;s Local Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/prgn.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/prgn.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prgn.com\\\/#organization\",\"name\":\"PRGN\",\"url\":\"https:\\\/\\\/prgn.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/prgn.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/prgn.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg\",\"contentUrl\":\"https:\\\/\\\/prgn.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg\",\"width\":1200,\"height\":628,\"caption\":\"PRGN\"},\"image\":{\"@id\":\"https:\\\/\\\/prgn.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case Study: Public Relations Strategy for New Restaurant in California","description":"As LYFE Kitchen started opening restaurants, it new it needed professional PR services. Find out how the PRGN team secured sought-after news stories and hosted YELP Elite events.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prgn.com\/es_es\/case_study\/lyfe-kitchen\/","og_locale":"es_ES","og_type":"article","og_title":"Case Study: Public Relations Strategy for New Restaurant in California","og_description":"As LYFE Kitchen started opening restaurants, it new it needed professional PR services. Find out how the PRGN team secured sought-after news stories and hosted YELP Elite events.","og_url":"https:\/\/prgn.com\/es_es\/case_study\/lyfe-kitchen\/","og_site_name":"PRGN","article_modified_time":"2021-07-08T15:17:17+00:00","og_image":[{"width":207,"height":88,"url":"https:\/\/prgn.com\/wp-content\/uploads\/2017\/03\/LYFE-Kitchen-Logo.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Teresa Kriegsman"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/prgn.com\/case_study\/lyfe-kitchen\/","url":"https:\/\/prgn.com\/case_study\/lyfe-kitchen\/","name":"Case Study: Public Relations Strategy for New Restaurant in California","isPartOf":{"@id":"https:\/\/prgn.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/prgn.com\/case_study\/lyfe-kitchen\/#primaryimage"},"image":{"@id":"https:\/\/prgn.com\/case_study\/lyfe-kitchen\/#primaryimage"},"thumbnailUrl":"https:\/\/prgn.com\/wp-content\/uploads\/2017\/03\/LYFE-Kitchen-Logo.png","datePublished":"2017-03-03T14:32:53+00:00","dateModified":"2021-07-08T15:17:17+00:00","description":"As LYFE Kitchen started opening restaurants, it new it needed professional PR services. Find out how the PRGN team secured sought-after news stories and hosted YELP Elite events.","breadcrumb":{"@id":"https:\/\/prgn.com\/case_study\/lyfe-kitchen\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prgn.com\/case_study\/lyfe-kitchen\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/prgn.com\/case_study\/lyfe-kitchen\/#primaryimage","url":"https:\/\/prgn.com\/wp-content\/uploads\/2017\/03\/LYFE-Kitchen-Logo.png","contentUrl":"https:\/\/prgn.com\/wp-content\/uploads\/2017\/03\/LYFE-Kitchen-Logo.png","width":207,"height":88,"caption":"LYFE-Kitchen-Logo"},{"@type":"BreadcrumbList","@id":"https:\/\/prgn.com\/case_study\/lyfe-kitchen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/prgn.com\/"},{"@type":"ListItem","position":2,"name":"LYFE Kitchen"}]},{"@type":"WebSite","@id":"https:\/\/prgn.com\/#website","url":"https:\/\/prgn.com\/","name":"PRGN mantiene altos est\u00e1ndares de admisi\u00f3n para garantizar la solidez e integridad de la red","description":"The World&#039;s Local Agency","publisher":{"@id":"https:\/\/prgn.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prgn.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/prgn.com\/#organization","name":"PRGN mantiene altos est\u00e1ndares de admisi\u00f3n para garantizar la solidez e integridad de la red","url":"https:\/\/prgn.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/prgn.com\/#\/schema\/logo\/image\/","url":"https:\/\/prgn.com\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg","contentUrl":"https:\/\/prgn.com\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg","width":1200,"height":628,"caption":"PRGN"},"image":{"@id":"https:\/\/prgn.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/prgn.com\/es_es\/wp-json\/wp\/v2\/case_study\/2463458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prgn.com\/es_es\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/prgn.com\/es_es\/wp-json\/wp\/v2\/types\/case_study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prgn.com\/es_es\/wp-json\/wp\/v2\/media\/2468391"}],"wp:attachment":[{"href":"https:\/\/prgn.com\/es_es\/wp-json\/wp\/v2\/media?parent=2463458"}],"wp:term":[{"taxonomy":"agency","embeddable":true,"href":"https:\/\/prgn.com\/es_es\/wp-json\/wp\/v2\/agency?post=2463458"},{"taxonomy":"sectors_industries","embeddable":true,"href":"https:\/\/prgn.com\/es_es\/wp-json\/wp\/v2\/sectors_industries?post=2463458"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/prgn.com\/es_es\/wp-json\/wp\/v2\/services?post=2463458"},{"taxonomy":"languages","embeddable":true,"href":"https:\/\/prgn.com\/es_es\/wp-json\/wp\/v2\/languages?post=2463458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}