{"id":2466554,"date":"2019-04-01T11:50:20","date_gmt":"2019-04-01T15:50:20","guid":{"rendered":"https:\/\/prgn.com\/?post_type=case_study&#038;p=2466554"},"modified":"2021-07-08T15:16:36","modified_gmt":"2021-07-08T15:16:36","slug":"mostarda-an-italian-culinary-excellence","status":"publish","type":"case_study","link":"https:\/\/prgn.com\/es_es\/case_study\/mostarda-an-italian-culinary-excellence\/","title":{"rendered":"Mostarda: an Italian culinary excellence"},"content":{"rendered":"<p>Mostarda is a typical Lombard food product, known and appreciated throughout Italy, but culturally linked to the Christmas period.<\/p>\n<p>Main challenge for Sound PR was to extend the product\u2019s consumption beyond the Christmas period.<\/p>\n<p>The Mostarda Festival, promoted by Lombardy Region, Chambers of Commerce and Municipalities of Mantua and Cremona is used to taking place in Cremona and Mantua in October.\u00a0 Sound PR was entrusted for the 2017 and 2018 editions. Main goals of the projects were:<\/p>\n<ul>\n<li>Highlight the importance of Mostarda as a product of excellence in the Italian gastronomic landscape.<\/li>\n<li>Promote Mostarda as a product to taste all year round.<\/li>\n<li>Increase the visibility of the \u201cMostarda Festival\u201d kermesse.<\/li>\n<\/ul>","protected":false},"featured_media":2468383,"template":"","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":""},"agency":[268],"sectors_industries":[249],"services":[243,246],"languages":[],"class_list":["post-2466554","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","agency-sound-public-relations","sectors_industries-food-beverage","services-events-campaigns","services-media-relations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mostarda: an Italian culinary excellence - PRGN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prgn.com\/es_es\/case_study\/mostarda-an-italian-culinary-excellence\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mostarda: an Italian culinary excellence - PRGN\" \/>\n<meta property=\"og:description\" content=\"Mostarda is a typical Lombard food product, known and appreciated throughout Italy, but culturally linked to the Christmas period. Main challenge for Sound PR was to extend the product\u2019s consumption beyond the Christmas period. The Mostarda Festival, promoted by Lombardy Region, Chambers of Commerce and Municipalities of Mantua and Cremona is used to taking place [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prgn.com\/es_es\/case_study\/mostarda-an-italian-culinary-excellence\/\" \/>\n<meta property=\"og:site_name\" content=\"PRGN\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-08T15:16:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prgn.com\/wp-content\/uploads\/2019\/04\/LOGO_FESTIVALDELLAMOSTARDA2018-300x110-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"110\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Teresa Kriegsman\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prgn.com\\\/case_study\\\/mostarda-an-italian-culinary-excellence\\\/\",\"url\":\"https:\\\/\\\/prgn.com\\\/case_study\\\/mostarda-an-italian-culinary-excellence\\\/\",\"name\":\"Mostarda: an Italian culinary excellence - PRGN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prgn.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prgn.com\\\/case_study\\\/mostarda-an-italian-culinary-excellence\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/prgn.com\\\/case_study\\\/mostarda-an-italian-culinary-excellence\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/prgn.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/LOGO_FESTIVALDELLAMOSTARDA2018-300x110-1.png\",\"datePublished\":\"2019-04-01T15:50:20+00:00\",\"dateModified\":\"2021-07-08T15:16:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prgn.com\\\/case_study\\\/mostarda-an-italian-culinary-excellence\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/prgn.com\\\/case_study\\\/mostarda-an-italian-culinary-excellence\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/prgn.com\\\/case_study\\\/mostarda-an-italian-culinary-excellence\\\/#primaryimage\",\"url\":\"https:\\\/\\\/prgn.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/LOGO_FESTIVALDELLAMOSTARDA2018-300x110-1.png\",\"contentUrl\":\"https:\\\/\\\/prgn.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/LOGO_FESTIVALDELLAMOSTARDA2018-300x110-1.png\",\"width\":300,\"height\":110,\"caption\":\"LOGO_FESTIVALDELLAMOSTARDA2018-300x110\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prgn.com\\\/case_study\\\/mostarda-an-italian-culinary-excellence\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prgn.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mostarda: an Italian culinary excellence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prgn.com\\\/#website\",\"url\":\"https:\\\/\\\/prgn.com\\\/\",\"name\":\"PRGN\",\"description\":\"The World&#039;s Local Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/prgn.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/prgn.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prgn.com\\\/#organization\",\"name\":\"PRGN\",\"url\":\"https:\\\/\\\/prgn.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/prgn.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/prgn.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg\",\"contentUrl\":\"https:\\\/\\\/prgn.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg\",\"width\":1200,\"height\":628,\"caption\":\"PRGN\"},\"image\":{\"@id\":\"https:\\\/\\\/prgn.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mostarda: an Italian culinary excellence - PRGN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prgn.com\/es_es\/case_study\/mostarda-an-italian-culinary-excellence\/","og_locale":"es_ES","og_type":"article","og_title":"Mostarda: an Italian culinary excellence - PRGN","og_description":"Mostarda is a typical Lombard food product, known and appreciated throughout Italy, but culturally linked to the Christmas period. Main challenge for Sound PR was to extend the product\u2019s consumption beyond the Christmas period. The Mostarda Festival, promoted by Lombardy Region, Chambers of Commerce and Municipalities of Mantua and Cremona is used to taking place [&hellip;]","og_url":"https:\/\/prgn.com\/es_es\/case_study\/mostarda-an-italian-culinary-excellence\/","og_site_name":"PRGN","article_modified_time":"2021-07-08T15:16:36+00:00","og_image":[{"width":300,"height":110,"url":"https:\/\/prgn.com\/wp-content\/uploads\/2019\/04\/LOGO_FESTIVALDELLAMOSTARDA2018-300x110-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto","Written by":"Teresa Kriegsman"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/prgn.com\/case_study\/mostarda-an-italian-culinary-excellence\/","url":"https:\/\/prgn.com\/case_study\/mostarda-an-italian-culinary-excellence\/","name":"Mostarda: an Italian culinary excellence - PRGN","isPartOf":{"@id":"https:\/\/prgn.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/prgn.com\/case_study\/mostarda-an-italian-culinary-excellence\/#primaryimage"},"image":{"@id":"https:\/\/prgn.com\/case_study\/mostarda-an-italian-culinary-excellence\/#primaryimage"},"thumbnailUrl":"https:\/\/prgn.com\/wp-content\/uploads\/2019\/04\/LOGO_FESTIVALDELLAMOSTARDA2018-300x110-1.png","datePublished":"2019-04-01T15:50:20+00:00","dateModified":"2021-07-08T15:16:36+00:00","breadcrumb":{"@id":"https:\/\/prgn.com\/case_study\/mostarda-an-italian-culinary-excellence\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prgn.com\/case_study\/mostarda-an-italian-culinary-excellence\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/prgn.com\/case_study\/mostarda-an-italian-culinary-excellence\/#primaryimage","url":"https:\/\/prgn.com\/wp-content\/uploads\/2019\/04\/LOGO_FESTIVALDELLAMOSTARDA2018-300x110-1.png","contentUrl":"https:\/\/prgn.com\/wp-content\/uploads\/2019\/04\/LOGO_FESTIVALDELLAMOSTARDA2018-300x110-1.png","width":300,"height":110,"caption":"LOGO_FESTIVALDELLAMOSTARDA2018-300x110"},{"@type":"BreadcrumbList","@id":"https:\/\/prgn.com\/case_study\/mostarda-an-italian-culinary-excellence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/prgn.com\/"},{"@type":"ListItem","position":2,"name":"Mostarda: an Italian culinary excellence"}]},{"@type":"WebSite","@id":"https:\/\/prgn.com\/#website","url":"https:\/\/prgn.com\/","name":"PRGN mantiene altos est\u00e1ndares de admisi\u00f3n para garantizar la solidez e integridad de la red","description":"The World&#039;s Local Agency","publisher":{"@id":"https:\/\/prgn.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prgn.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/prgn.com\/#organization","name":"PRGN mantiene altos est\u00e1ndares de admisi\u00f3n para garantizar la solidez e integridad de la red","url":"https:\/\/prgn.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/prgn.com\/#\/schema\/logo\/image\/","url":"https:\/\/prgn.com\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg","contentUrl":"https:\/\/prgn.com\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg","width":1200,"height":628,"caption":"PRGN"},"image":{"@id":"https:\/\/prgn.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/prgn.com\/es_es\/wp-json\/wp\/v2\/case_study\/2466554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prgn.com\/es_es\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/prgn.com\/es_es\/wp-json\/wp\/v2\/types\/case_study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prgn.com\/es_es\/wp-json\/wp\/v2\/media\/2468383"}],"wp:attachment":[{"href":"https:\/\/prgn.com\/es_es\/wp-json\/wp\/v2\/media?parent=2466554"}],"wp:term":[{"taxonomy":"agency","embeddable":true,"href":"https:\/\/prgn.com\/es_es\/wp-json\/wp\/v2\/agency?post=2466554"},{"taxonomy":"sectors_industries","embeddable":true,"href":"https:\/\/prgn.com\/es_es\/wp-json\/wp\/v2\/sectors_industries?post=2466554"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/prgn.com\/es_es\/wp-json\/wp\/v2\/services?post=2466554"},{"taxonomy":"languages","embeddable":true,"href":"https:\/\/prgn.com\/es_es\/wp-json\/wp\/v2\/languages?post=2466554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}