{"id":2476215,"date":"2022-11-24T12:53:13","date_gmt":"2022-11-24T12:53:13","guid":{"rendered":"https:\/\/prgn.com\/?post_type=case_study&p=2476215"},"modified":"2022-11-24T12:53:13","modified_gmt":"2022-11-24T12:53:13","slug":"old-navy-2","status":"publish","type":"case_study","link":"https:\/\/prgn.com\/es_es\/case_study\/old-navy-2\/","title":{"rendered":"Old Navy"},"content":{"rendered":"

LCI helped launch and position Gap\u2019s new Old Navy chain while promoting the chain\u2019s successful growth for almost a decade.<\/p>\n

In this case study LCI\u2019s challenge was to position and promote Old Navy\u2019s affordability, value and style while not cannibalizing its sister divisions, Gap and Banana Republic.<\/p>","protected":false},"featured_media":2468362,"template":"","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":""},"agency":[245],"sectors_industries":[272,259],"services":[271,251],"languages":[],"class_list":["post-2476215","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","agency-landis-communications-inc-lci","sectors_industries-consumer-products","sectors_industries-lifestyle","services-b2c-communications","services-product-brand-launches"],"acf":[],"yoast_head":"\nOld Navy - PRGN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prgn.com\/es_es\/case_study\/old-navy-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Old Navy - PRGN\" \/>\n<meta property=\"og:description\" content=\"LCI helped launch and position Gap\u2019s new Old Navy chain while promoting the chain\u2019s successful growth for almost a decade. 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