{"id":2476449,"date":"2023-02-13T16:04:51","date_gmt":"2023-02-13T16:04:51","guid":{"rendered":"https:\/\/prgn.com\/?post_type=case_study&#038;p=2476449"},"modified":"2024-11-19T19:38:45","modified_gmt":"2024-11-19T19:38:45","slug":"dhl-en-el-rock-in-rio-entregando-musica-en-todos-los-rincones-del-mundo","status":"publish","type":"case_study","link":"https:\/\/prgn.com\/es_es\/case_study\/dhl-en-el-rock-in-rio-entregando-musica-en-todos-los-rincones-del-mundo\/","title":{"rendered":"DHL EN EL ROCK IN RIO: Entregando m\u00fasica en todos los rincones del mundo"},"content":{"rendered":"<pre id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" data-ved=\"2ahUKEwjEzNLfi9qEAxWdzjgGHQ6BB1kQ3ewLegQIDRAU\"><span class=\"Y2IQFc\" lang=\"es\">Estrategias<\/span><\/pre>\n<p>En la tercera participaci\u00f3n de DHL Express en uno de los mayores festivales de m\u00fasica del mundo, Rock in Rio, Race Comunicaci\u00f3n esboz\u00f3 una estrategia de comunicaci\u00f3n integrada para contemplar las diferentes audiencias clave de la compa\u00f1\u00eda en el evento.<\/p>\n<p>Utilizando la <strong>Metodolog\u00eda PESO<\/strong>, propuso acciones de Paid Media, Contenido Patrocinado<br \/>\n<span class=\"Y2IQFc\" lang=\"es\">(PAGADA)<\/span>, Producci\u00f3n de Contenido Propio y Promotores de Marca <span class=\"Y2IQFc\" lang=\"es\">(PROPIEDAD)<\/span><strong>, <\/strong>adem\u00e1s de Compartir en Redes Sociales y Relaci\u00f3n con Influencers<span class=\"Y2IQFc\" lang=\"es\">(COMPARTIDA)<\/span><br \/>\n<span class=\"Y2IQFc\" lang=\"es\">Resultados<\/span><br \/>\nReforzando la imagen de DHL como una empresa \u00e1gil, moderna y confiable, destacando la participaci\u00f3n de la compa\u00f1\u00eda en Rock in Rio 2022, fue posible aumentar la exposici\u00f3n de la marca, traer nuevos seguidores a las redes sociales y generar nuevos clientes para las tiendas f\u00edsicas.<\/p>\n<pre id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" data-ved=\"2ahUKEwjEzNLfi9qEAxWdzjgGHQ6BB1kQ3ewLegQIDRAU\"><span class=\"Y2IQFc\" lang=\"es\">Instagram<\/span><strong>:<\/strong><\/pre>\n<p>12 publicaciones (Reels y Feed): 2.1 millones de visitas y 1.6 millones de cuentas alcanzadas<\/p>\n<p>93 historias (24h) &#8211; 54.000 visualizaciones y 55.000 cuentas alcanzadas<\/p>\n<pre id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" data-ved=\"2ahUKEwjEzNLfi9qEAxWdzjgGHQ6BB1kQ3ewLegQIDRAU\"><span class=\"Y2IQFc\" lang=\"es\">Tik Tok<\/span><strong>:<\/strong><\/pre>\n<p>11 videos publicados &#8211; 1842 visitas y 82 interacciones<\/p>\n<p>10 videos espont\u00e1neos: 8.6 millones de visitas y 911,000 interacciones<\/p>\n<p>&nbsp;<\/p>","protected":false},"featured_media":2476450,"template":"","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":""},"agency":[2109],"sectors_industries":[],"services":[],"languages":[2012],"class_list":["post-2476449","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","agency-race-comunicacion","languages-spanish"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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