{"id":2479294,"date":"2025-02-17T09:51:03","date_gmt":"2025-02-17T09:51:03","guid":{"rendered":"https:\/\/prgn.com\/?post_type=case_study&#038;p=2479294"},"modified":"2025-02-17T09:53:25","modified_gmt":"2025-02-17T09:53:25","slug":"ford-y-moore-una-alianza-estrategica-para-conectar-con-la-comunidad-hispana","status":"publish","type":"case_study","link":"https:\/\/prgn.com\/es_es\/case_study\/ford-y-moore-una-alianza-estrategica-para-conectar-con-la-comunidad-hispana\/","title":{"rendered":"Ford y Moore: una alianza estrat\u00e9gica para conectar con la comunidad hispana"},"content":{"rendered":"<p>Hace casi 20 a\u00f1os, Ford reconoci\u00f3 la importancia de involucrar a medios e <em>influencers<\/em> a nivel hiperlocal para fortalecer el sentimiento de marca y generar confianza. En la consecuci\u00f3n de ese objetivo, Moore se convirti\u00f3 en un socio estrat\u00e9gico clave.<\/p>\n<p>Tras a\u00f1os de una colaboraci\u00f3n exitosa, Ford encarg\u00f3 a Moore la creaci\u00f3n y liderazgo de su primer programa de base hispano, con un equipo especializado en Comunicaciones Hispanas para conectar con audiencias en mercados prioritarios en EE.UU.<\/p>\n<p>A trav\u00e9s de este enfoque, el alcance de <em>earned media<\/em> hispanos de Ford Motor Company se ha expandido, logrando conectar con m\u00e1s periodistas, <em>influencers<\/em> latinos y establecer nuevas relaciones dentro de la comunidad hispana, fortaleciendo la confianza en la marca.<\/p>\n<h4>Resultados<\/h4>\n<p><strong>8%<\/strong> \u2013 Crecimiento promedio anual en <em>publicidad ganada<\/em> <strong>(YoY)<\/strong>.<\/p>\n<p><strong>100+<\/strong> \u2013 Periodistas latinos involucrados cada a\u00f1o<\/p>\n<p><strong>4,000+<\/strong> \u2013 Colocaciones de medios aseguradas en los \u00faltimos tres a\u00f1os<\/p>","protected":false},"featured_media":2479298,"template":"","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":""},"agency":[2789],"sectors_industries":[266],"services":[2195,2113,258,246,247],"languages":[2012],"class_list":["post-2479294","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","agency-the-moore-agency","sectors_industries-automotive","services-communications-strategy","services-gestion-de-la-reputacion","services-influencer-marketing","services-media-relations","services-reputation-management","languages-spanish"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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