{"id":223,"date":"2021-06-15T11:33:17","date_gmt":"2021-06-15T11:33:17","guid":{"rendered":"https:\/\/prgn.com\/?page_id=223"},"modified":"2026-05-25T16:33:11","modified_gmt":"2026-05-25T16:33:11","slug":"tips-trends","status":"publish","type":"page","link":"https:\/\/prgn.com\/es_es\/tips-trends\/","title":{"rendered":"Tips &#038; Trends"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_0 et_pb_row et_block_row\">\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_heading_0 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h4 class=\"et_pb_module_header\">Sobre PRGN<\/h4><\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_1 et_pb_row et_pb_row_3-4_1-4 et_block_row et_block_row_3-4_1-4\">\n<div class=\"et_pb_column_1 et_pb_column et_pb_column_3_4 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_heading_1 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h2 class=\"et_pb_module_header\">C\u00f3mo las marcas est\u00e1n generando confianza en la era de la IA\r\n<\/h2><\/div><\/div>\n\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Brand influence is no longer shaped by one message, one channel or one audience. It is being built across social media, earned media, AI platforms, employees, consumers and public conversations that move quickly.<\/p>\n<p>PRGN surveyed more than 1,800 business, marketing and communications professionals across 48 countries to understand what is really driving brand influence today. The findings show where organizations are adapting, where they are falling behind, and why trust, reputation and authenticity still matter most.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module\" href=\"https:\/\/prgn.com\/es_es\/news\/brand-influence-expands-in-complexity-as-organizations-adapt-to-an-ai-driven-landscape\/\">View the results<\/a><\/div>\n<\/div>\n\n<div class=\"et_pb_column_2 et_pb_column et_pb_column_1_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><a href=\"https:\/\/prgn.com\/es_es\/news\/brand-influence-expands-in-complexity-as-organizations-adapt-to-an-ai-driven-landscape\/\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2026\/05\/2026-PRGN-Influence-Insights-Survey-Report-pdf.jpg\" title=\"2026 PRGN Influence Insights Survey Report\" width=\"1058\" height=\"1497\" srcset=\"https:\/\/prgn.com\/wp-content\/uploads\/2026\/05\/2026-PRGN-Influence-Insights-Survey-Report-pdf.jpg 1058w\" sizes=\"(max-width: 1058px) 100vw, 1058px\" class=\"wp-image-2483273\" \/><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_2 et_pb_row et_block_row\">\n<div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_heading_2 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h1 class=\"et_pb_module_header\">Perspectivas<\/h1><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_2 et_pb_section et_section_specialty et_pb_gutters3 et_block_section\"><div class=\"et_pb_row et_pb_row-1-4_3-4 et_block_row\">\n<div class=\"et_pb_column_4 et_pb_column et_pb_column_single et_pb_column_1_4 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2>Categor\u00edas del blog<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_blurb_0 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><a href=\"https:\/\/prgn.com\/es_es\/tips-trends\/\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\uf0ac<\/span><\/span><\/a><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\"><a href=\"https:\/\/prgn.com\/es_es\/tips-trends\/\">Blog internacional (ingl\u00e9s)<\/a><\/h4><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_1 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><a href=\"\/es_es\/blog-espanol\/\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\uf57d<\/span><\/span><\/a><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\"><a href=\"\/es_es\/blog-espanol\/\">Blog LATAM (espa\u00f1ol)<\/a><\/h4><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_2 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><a href=\"\/es_es\/news\/\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\uf0a1<\/span><\/span><\/a><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\"><a href=\"\/es_es\/news\/\">\u00daltimas noticias de PRGN<\/a><\/h4><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_5 et_pb_column et_pb_specialty_column et_pb_column_3_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_row_inner_0 et_pb_row_inner et_block_row\">\n<div class=\"et_pb_column_inner_0 et_pb_column_inner et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_blog_0 et_pb_blog et_pb_bg_layout_light et_pb_posts et_pb_module insights-blog-grid\"><div class=\"et_pb_ajax_pagination_container\"><div class=\"et_pb_blog_posts et_grid_module\"><article class=\"et_pb_post et_pb_post_id_2483449 clearfix et_pb_blog_item_0_0 post-2483449 post type-post status-publish format-standard hentry category-news category-public-affairs category-public-relations\"><h5 class=\"entry-title\"><a href=\"https:\/\/prgn.com\/es_es\/news\/prgn-health-practice-group\/\">PRGN Launches Health Practice Group to Meet Rising Global Demand for Health Communications<\/a><\/h5><p class=\"post-meta\">por <span class=\"author vcard\"><a href=\"https:\/\/prgn.com\/es_es\/author\/gaborjelinek\/\" title=\"Entradas de G\u00e1bor Jelinek\" rel=\"author\">G\u00e1bor Jelinek<\/a><\/span> | <span class=\"published\">2 Jul 2026<\/span><\/p><div class=\"post-content\"><div class=\"post-content-inner\"><p>New group brings together more than 20 independent agencies across four continents, 11 languages and 93 health specialists LONDON \/ NEW YORK \/ BRUSSELS \u2013 The Public Relations Global Network (PRGN) announced the launch of its Health Practice Group, bringing together&#8230;<\/p>\n<\/div><a href=\"https:\/\/prgn.com\/es_es\/news\/prgn-health-practice-group\/\" class=\"more-link\">leer m\u00e1s&#8230;<\/a><\/div><\/article><article class=\"et_pb_post et_pb_post_id_2483264 clearfix et_pb_blog_item_0_1 post-2483264 post type-post status-publish format-standard hentry category-influence-insights category-news tag-brand-influence tag-global-public-relations tag-influence-insights tag-public-relations-global-network tag-public-relations-survey\"><h5 class=\"entry-title\"><a href=\"https:\/\/prgn.com\/es_es\/news\/brand-influence-expands-in-complexity-as-organizations-adapt-to-an-ai-driven-landscape\/\">Brand Influence Expands in Complexity as Organizations Adapt to an AI-Driven Landscape<\/a><\/h5><p class=\"post-meta\">por <span class=\"author vcard\"><a href=\"https:\/\/prgn.com\/es_es\/author\/prgn-admin\/\" title=\"Entradas de PRGN Admin\" rel=\"author\">PRGN Admin<\/a><\/span> | <span class=\"published\">14 May 2026<\/span><\/p><div class=\"post-content\"><div class=\"post-content-inner\"><p>Survey conducted by Public Relations Global Network finds brand influence remains a top priority, yet a growing mix of channels is redefining how organizations build and manage it effectively <\/p>\n<\/div><a href=\"https:\/\/prgn.com\/es_es\/news\/brand-influence-expands-in-complexity-as-organizations-adapt-to-an-ai-driven-landscape\/\" class=\"more-link\">leer m\u00e1s&#8230;<\/a><\/div><\/article><article class=\"et_pb_post et_pb_post_id_2483139 clearfix et_pb_blog_item_0_2 post-2483139 post type-post status-publish format-standard hentry category-influence-insights category-news category-pr-tips-trends category-public-relations category-reputation-management tag-brand-influence tag-global-public-relations tag-influence-insights tag-public-relations-global-network tag-public-relations-survey\"><h5 class=\"entry-title\"><a href=\"https:\/\/prgn.com\/es_es\/news\/prgn-second-influence-insights-survey\/\">PRGN to Release Results of Second Annual Influence Insights Survey on May 13<\/a><\/h5><p class=\"post-meta\">por <span class=\"author vcard\"><a href=\"https:\/\/prgn.com\/es_es\/author\/prgn-admin\/\" title=\"Entradas de PRGN Admin\" rel=\"author\">PRGN Admin<\/a><\/span> | <span class=\"published\">28 Abr 2026<\/span><\/p><div class=\"post-content\"><div class=\"post-content-inner\"><p>Two global webinars will unveil new findings on how brands build trust and influence across regions, industries, and digital channels &#8211; with sessions timed for audiences in EMEA, the Americas, and APAC<\/p>\n<\/div><a href=\"https:\/\/prgn.com\/es_es\/news\/prgn-second-influence-insights-survey\/\" class=\"more-link\">leer m\u00e1s&#8230;<\/a><\/div><\/article><article class=\"et_pb_post et_pb_post_id_2482306 clearfix et_pb_blog_item_0_3 post-2482306 post type-post status-publish format-standard hentry category-consumer-communications category-corporate-communications category-pr-tips-trends category-prgn-presents-podcasts category-public-affairs category-public-relations category-reputation-management tag-colorado-public-relations tag-denver-public-relations tag-novitas-communications\"><h5 class=\"entry-title\"><a href=\"https:\/\/prgn.com\/es_es\/prgn-presents-podcasts\/public-relations-firms-problem-solving-for-clients\/\">Problem solving for clients \u2013 getting to yes<\/a><\/h5><p class=\"post-meta\">por <span class=\"author vcard\"><a href=\"https:\/\/prgn.com\/es_es\/author\/jaimegardner\/\" title=\"Entradas de Jaime Gardner\" rel=\"author\">Jaime Gardner<\/a><\/span> | <span class=\"published\">16 Abr 2026<\/span><\/p><div class=\"post-content\"><div class=\"post-content-inner\"><p>Trouble-shooting, problem solving, fact finding, crisis communications, corporate communications, issue management, \u201cconsulting,\u201d community outreach, event planning, digital advertising, media relations, reputation management\u2026describing what we do on a daily basis can&#8230;<\/p>\n<\/div><a href=\"https:\/\/prgn.com\/es_es\/prgn-presents-podcasts\/public-relations-firms-problem-solving-for-clients\/\" class=\"more-link\">leer m\u00e1s&#8230;<\/a><\/div><\/article><article class=\"et_pb_post et_pb_post_id_2480141 clearfix et_pb_blog_item_0_4 post-2480141 post type-post status-publish format-standard hentry category-consumer-communications category-corporate-communications category-pr-tips-trends category-prgn-presents-podcasts category-public-relations tag-buchanan-public-relations tag-johnny-reynolds tag-megan-yocum tag-philadelphia-public-relations tag-pr-for-small-business\"><h5 class=\"entry-title\"><a href=\"https:\/\/prgn.com\/es_es\/prgn-presents-podcasts\/public-relations-small-businesses\/\">Public Relations for Small Businesses: Maximizing Visibility with Tight Budgets<\/a><\/h5><p class=\"post-meta\">por <span class=\"author vcard\"><a href=\"https:\/\/prgn.com\/es_es\/author\/meganyocum\/\" title=\"Entradas de Megan Yocum\" rel=\"author\">Megan Yocum<\/a><\/span> | <span class=\"published\">2 Abr 2026<\/span><\/p><div class=\"post-content\"><div class=\"post-content-inner\"><p>Public relations isn\u2019t just a \u201cnice-to-have\u201d reserved for big brands with big budgets. In fact, every business starts as a small business. And the smart ones understand how public relations can be the key to growing from a small business to a mid-size company to a&#8230;<\/p>\n<\/div><a href=\"https:\/\/prgn.com\/es_es\/prgn-presents-podcasts\/public-relations-small-businesses\/\" class=\"more-link\">leer m\u00e1s&#8230;<\/a><\/div><\/article><article class=\"et_pb_post et_pb_post_id_2480102 clearfix et_pb_blog_item_0_5 post-2480102 post type-post status-publish format-standard hentry category-corporate-communications category-pr-tips-trends category-prgn-presents-podcasts category-public-affairs category-public-relations category-reputation-management category-seo tag-china-advocate tag-china-communications tag-china-media tag-china-pr tag-prgn-podcast tag-shawn-jiang-xiaofeng\"><h5 class=\"entry-title\"><a href=\"https:\/\/prgn.com\/es_es\/prgn-presents-podcasts\/china-pr-playbook-for-the-new-era\/\">The Next China is Still China: A PR Playbook for the New Era<\/a><\/h5><p class=\"post-meta\">por <span class=\"author vcard\"><a href=\"https:\/\/prgn.com\/es_es\/author\/shawnjiang\/\" title=\"Entradas de Shawn Jiang Xiaofeng\" rel=\"author\">Shawn Jiang Xiaofeng<\/a><\/span> | <span class=\"published\">19 Mar 2026<\/span><\/p><div class=\"post-content\"><div class=\"post-content-inner\"><p>For multinational companies, the Chinese market can sometimes feel like a moving target. As the founder of a Beijing-based communications firm, I frequently field questions from global brand leaders trying to decode this landscape. With economic shifts and&#8230;<\/p>\n<\/div><a href=\"https:\/\/prgn.com\/es_es\/prgn-presents-podcasts\/china-pr-playbook-for-the-new-era\/\" class=\"more-link\">leer m\u00e1s&#8230;<\/a><\/div><\/article><\/div><div class=\"pagination clearfix\">\n\t<div class=\"alignleft\"><a href=\"https:\/\/prgn.com\/es_es\/wp-json\/wp\/v2\/pages\/223\/page\/2\/?et_blog\" >&laquo; Entradas Anteriores<\/a><\/div>\n\t<div class=\"alignright\"><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"coauthors":[1926],"class_list":["post-223","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tips &amp; Trends - PRGN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prgn.com\/es_es\/tips-trends\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips &amp; Trends - PRGN\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prgn.com\/es_es\/tips-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"PRGN\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-25T16:33:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prgn.com\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Teresa Kriegsman\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prgn.com\\\/tips-trends\\\/\",\"url\":\"https:\\\/\\\/prgn.com\\\/tips-trends\\\/\",\"name\":\"Tips & Trends - PRGN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prgn.com\\\/#website\"},\"datePublished\":\"2021-06-15T11:33:17+00:00\",\"dateModified\":\"2026-05-25T16:33:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prgn.com\\\/tips-trends\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/prgn.com\\\/tips-trends\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prgn.com\\\/tips-trends\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prgn.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tips &#038; 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