{"id":223,"date":"2021-06-15T11:33:17","date_gmt":"2021-06-15T11:33:17","guid":{"rendered":"https:\/\/prgn.com\/?page_id=223"},"modified":"2026-05-25T16:33:11","modified_gmt":"2026-05-25T16:33:11","slug":"tips-trends","status":"publish","type":"page","link":"https:\/\/prgn.com\/es_es\/tips-trends\/","title":{"rendered":"Tips & Trends"},"content":{"rendered":"
\n
\n
\n

Sobre PRGN<\/h4><\/div><\/div>\n<\/div>\n<\/div>\n\n
\n
\n

C\u00f3mo las marcas est\u00e1n generando confianza en la era de la IA\r\n<\/h2><\/div><\/div>\n\n

Brand influence is no longer shaped by one message, one channel or one audience. It is being built across social media, earned media, AI platforms, employees, consumers and public conversations that move quickly.<\/p>\n

PRGN surveyed more than 1,800 business, marketing and communications professionals across 48 countries to understand what is really driving brand influence today. The findings show where organizations are adapting, where they are falling behind, and why trust, reputation and authenticity still matter most.<\/p>\n<\/div><\/div>\n\n

View the results<\/a><\/div>\n<\/div>\n\n
\n
<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
\n
\n
\n

Perspectivas<\/h1><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
\n
\n

Categor\u00edas del blog<\/h2>\n<\/div><\/div>\n\n
\uf0ac<\/span><\/span><\/a><\/div>

Blog internacional (ingl\u00e9s)<\/a><\/h4><\/div><\/div><\/div>\n\n
\uf57d<\/span><\/span><\/a><\/div>

Blog LATAM (espa\u00f1ol)<\/a><\/h4><\/div><\/div><\/div>\n\n
\uf0a1<\/span><\/span><\/a><\/div>

\u00daltimas noticias de PRGN<\/a><\/h4><\/div><\/div><\/div>\n<\/div>\n\n
\n
\n
\n
Conversation Visibility: The New Competitive Advantage in an AI-Driven World<\/a><\/h5>

por Nick Leighton<\/a><\/span> | 20 Ago 2026<\/span><\/p>

For years, companies have invested heavily in making themselves easy to find. They built better websites. Improved their SEO. Produced more content. Increased their advertising budgets. Expanded their social media presence. All worthwhile investments. But something…<\/p>\n<\/div>leer m\u00e1s…<\/a><\/div><\/article>

Influence isn’t a communications tactic. It’s an organizational strategy.<\/a><\/h5>

por Abbie S. Fink<\/a><\/span> | 10 Ago 2026<\/span><\/p>

For years, organizations have measured success by what people know about them: brand awareness, impressions, media coverage, and website traffic. And although these metrics still matter, they are no longer enough. Today’s business environment demands something…<\/p>\n<\/div>leer m\u00e1s…<\/a><\/div><\/article>

Why Local Knowledge Is Still a PR Agency\u2019s Biggest Advantage<\/a><\/h5>

por Natalie Ghidotti<\/a><\/span> | 24 Jul 2026<\/span><\/p>

Companies come to Arkansas from all over the country and all over the world. As you may or may not know, Arkansas is home to the world\u2019s largest retailer, Walmart, plus other heavy hitters, such as J.B. Hunt Transport, Tyson Foods and Murphy USA. These companies,…<\/p>\n<\/div>leer m\u00e1s…<\/a><\/div><\/article>

Employees Are Trusted, So Why Aren’t They a Bigger Part of Brand Influence?<\/a><\/h5>

por Abbie S. Fink<\/a><\/span> | 9 Jul 2026<\/span><\/p>

When organizations think about brand influence, attention often turns to external channels. Social media, earned media, influencers, and consumer advocacy tend to dominate conversations about how influence is built and maintained. Employees are rarely at the center of…<\/p>\n<\/div>leer m\u00e1s…<\/a><\/div><\/article>

PRGN Launches Health Practice Group to Meet Rising Global Demand for Health Communications<\/a><\/h5>

por G\u00e1bor Jelinek<\/a><\/span> | 2 Jul 2026<\/span><\/p>

New group brings together more than 20 independent agencies across four continents, 11 languages and 93 health specialists LONDON \/ NEW YORK \/ BRUSSELS \u2013 The Public Relations Global Network (PRGN) announced the launch of its Health Practice Group, bringing together…<\/p>\n<\/div>leer m\u00e1s…<\/a><\/div><\/article>

Brand Influence Expands in Complexity as Organizations Adapt to an AI-Driven Landscape<\/a><\/h5>

por PRGN Admin<\/a><\/span> | 14 May 2026<\/span><\/p>

Survey conducted by Public Relations Global Network finds brand influence remains a top priority, yet a growing mix of channels is redefining how organizations build and manage it effectively <\/p>\n<\/div>leer m\u00e1s…<\/a><\/div><\/article><\/div>

\n\t
« Entradas Anteriores<\/a><\/div>\n\t
<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"coauthors":[1926],"class_list":["post-223","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nTips & Trends - PRGN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prgn.com\/es_es\/tips-trends\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips & Trends - PRGN\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prgn.com\/es_es\/tips-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"PRGN\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-25T16:33:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prgn.com\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Teresa Kriegsman\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prgn.com\\\/tips-trends\\\/\",\"url\":\"https:\\\/\\\/prgn.com\\\/tips-trends\\\/\",\"name\":\"Tips & Trends - PRGN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prgn.com\\\/#website\"},\"datePublished\":\"2021-06-15T11:33:17+00:00\",\"dateModified\":\"2026-05-25T16:33:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prgn.com\\\/tips-trends\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/prgn.com\\\/tips-trends\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prgn.com\\\/tips-trends\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prgn.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tips & Trends\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prgn.com\\\/#website\",\"url\":\"https:\\\/\\\/prgn.com\\\/\",\"name\":\"PRGN\",\"description\":\"The World's Local Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/prgn.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/prgn.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prgn.com\\\/#organization\",\"name\":\"PRGN\",\"url\":\"https:\\\/\\\/prgn.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/prgn.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/prgn.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg\",\"contentUrl\":\"https:\\\/\\\/prgn.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg\",\"width\":1200,\"height\":628,\"caption\":\"PRGN\"},\"image\":{\"@id\":\"https:\\\/\\\/prgn.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tips & Trends - PRGN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prgn.com\/es_es\/tips-trends\/","og_locale":"es_ES","og_type":"article","og_title":"Tips & Trends - PRGN","og_url":"https:\/\/prgn.com\/es_es\/tips-trends\/","og_site_name":"PRGN","article_modified_time":"2026-05-25T16:33:11+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/prgn.com\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Teresa Kriegsman"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/prgn.com\/tips-trends\/","url":"https:\/\/prgn.com\/tips-trends\/","name":"Tips & Trends - PRGN","isPartOf":{"@id":"https:\/\/prgn.com\/#website"},"datePublished":"2021-06-15T11:33:17+00:00","dateModified":"2026-05-25T16:33:11+00:00","breadcrumb":{"@id":"https:\/\/prgn.com\/tips-trends\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prgn.com\/tips-trends\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/prgn.com\/tips-trends\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/prgn.com\/"},{"@type":"ListItem","position":2,"name":"Tips & Trends"}]},{"@type":"WebSite","@id":"https:\/\/prgn.com\/#website","url":"https:\/\/prgn.com\/","name":"PRGN mantiene altos est\u00e1ndares de admisi\u00f3n para garantizar la solidez e integridad de la red","description":"The World's Local Agency","publisher":{"@id":"https:\/\/prgn.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prgn.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/prgn.com\/#organization","name":"PRGN mantiene altos est\u00e1ndares de admisi\u00f3n para garantizar la solidez e integridad de la red","url":"https:\/\/prgn.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/prgn.com\/#\/schema\/logo\/image\/","url":"https:\/\/prgn.com\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg","contentUrl":"https:\/\/prgn.com\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-07-15-at-12.08.11-PM.jpeg","width":1200,"height":628,"caption":"PRGN"},"image":{"@id":"https:\/\/prgn.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/prgn.com\/es_es\/wp-json\/wp\/v2\/pages\/223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prgn.com\/es_es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/prgn.com\/es_es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/prgn.com\/es_es\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/prgn.com\/es_es\/wp-json\/wp\/v2\/comments?post=223"}],"version-history":[{"count":57,"href":"https:\/\/prgn.com\/es_es\/wp-json\/wp\/v2\/pages\/223\/revisions"}],"predecessor-version":[{"id":2483367,"href":"https:\/\/prgn.com\/es_es\/wp-json\/wp\/v2\/pages\/223\/revisions\/2483367"}],"wp:attachment":[{"href":"https:\/\/prgn.com\/es_es\/wp-json\/wp\/v2\/media?parent=223"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/prgn.com\/es_es\/wp-json\/wp\/v2\/coauthors?post=223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}