{"id":223,"date":"2021-06-15T11:33:17","date_gmt":"2021-06-15T11:33:17","guid":{"rendered":"https:\/\/prgn.com\/?page_id=223"},"modified":"2026-05-21T16:32:16","modified_gmt":"2026-05-21T16:32:16","slug":"tips-trends","status":"publish","type":"page","link":"https:\/\/prgn.com\/es_es\/tips-trends\/","title":{"rendered":"Tips & Trends"},"content":{"rendered":"
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PRGN Influence Insights Survey – Whitepaper<\/h4><\/div><\/div>\n<\/div>\n\n
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How Brands Are Building Trust in the Age of AI\r\n<\/h2><\/div><\/div>\n\n

Brand influence is no longer shaped by one message, one channel or one audience. It is being built across social media, earned media, AI platforms, employees, consumers and public conversations that move quickly.<\/p>\n

PRGN surveyed more than 1,800 business, marketing and communications professionals across 48 countries to understand what is really driving brand influence today. The findings show where organizations are adapting, where they are falling behind, and why trust, reputation and authenticity still matter most.<\/p>\n

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View the results<\/a><\/div>\n<\/div>\n\n
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Perspectivas<\/h1><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Categor\u00edas del blog<\/h2>\n<\/div><\/div>\n\n
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Blog internacional (ingl\u00e9s)<\/a><\/h4><\/div><\/div><\/div>\n\n
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Blog LATAM (espa\u00f1ol)<\/a><\/h4><\/div><\/div><\/div>\n\n
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\u00daltimas noticias de PRGN<\/a><\/h4><\/div><\/div><\/div>\n<\/div>\n\n
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Brand Influence Expands in Complexity as Organizations Adapt to an AI-Driven Landscape<\/a><\/h5>

por PRGN Admin<\/a><\/span> | 14 May 2026<\/span><\/p>

Survey conducted by Public Relations Global Network finds brand influence remains a top priority, yet a growing mix of channels is redefining how organizations build and manage it effectively <\/p>\n<\/div>leer m\u00e1s…<\/a><\/div><\/article>

PRGN to Release Results of Second Annual Influence Insights Survey on May 13<\/a><\/h5>

por PRGN Admin<\/a><\/span> | 28 Abr 2026<\/span><\/p>

Two global webinars will unveil new findings on how brands build trust and influence across regions, industries, and digital channels – with sessions timed for audiences in EMEA, the Americas, and APAC<\/p>\n<\/div>leer m\u00e1s…<\/a><\/div><\/article>

Problem solving for clients \u2013 getting to yes<\/a><\/h5>

por Jaime Gardner<\/a><\/span> | 16 Abr 2026<\/span><\/p>

Trouble-shooting, problem solving, fact finding, crisis communications, corporate communications, issue management, \u201cconsulting,\u201d community outreach, event planning, digital advertising, media relations, reputation management\u2026describing what we do on a daily basis can…<\/p>\n<\/div>leer m\u00e1s…<\/a><\/div><\/article>

Public Relations for Small Businesses: Maximizing Visibility with Tight Budgets<\/a><\/h5>

por Megan Yocum<\/a><\/span> | 2 Abr 2026<\/span><\/p>

Public relations isn\u2019t just a \u201cnice-to-have\u201d reserved for big brands with big budgets. In fact, every business starts as a small business. And the smart ones understand how public relations can be the key to growing from a small business to a mid-size company to a…<\/p>\n<\/div>leer m\u00e1s…<\/a><\/div><\/article>

The Next China is Still China: A PR Playbook for the New Era<\/a><\/h5>

por Shawn Jiang Xiaofeng<\/a><\/span> | 19 Mar 2026<\/span><\/p>

For multinational companies, the Chinese market can sometimes feel like a moving target. As the founder of a Beijing-based communications firm, I frequently field questions from global brand leaders trying to decode this landscape. With economic shifts and…<\/p>\n<\/div>leer m\u00e1s…<\/a><\/div><\/article>

PR Isn’t Dead. It’s the Reason Your Brand Will Survive What’s Coming<\/a><\/h5>

por Tina Kozak<\/a><\/span> | 5 Mar 2026<\/span><\/p>

Every few years, someone declares PR dead. It happened when social media emerged, when content marketing took off and now that AI is reshaping how people find and interact with brands. The opposite is true. Brands are coming to us, public relations agencies, for more…<\/p>\n<\/div>leer m\u00e1s…<\/a><\/div><\/article>

Why the Future of Public Relations Belongs to the Narritect<\/a><\/h5>

por Nick Leighton<\/a><\/span> | 20 Feb 2026<\/span><\/p>

Over the past year, public relations professionals have embraced artificial intelligence at high speed. New tools have enabled faster research, quicker content creation, and greater operational efficiency across communications teams. Yet despite these advances, many…<\/p>\n<\/div>leer m\u00e1s…<\/a><\/div><\/article>

Predictions as a PR Tool: The Tightrope Walk Between Relevance And Platitudes<\/a><\/h5>

por Robert Bauer<\/a><\/span> | 6 Feb 2026<\/span><\/p>

Predictions in general are future-oriented statements which try to anticipate upcoming events or situations but obviously cannot be proved in advance. So a prediction always has a strong element of speculation as built-in weakness. In PR, we mean, of course, also…<\/p>\n<\/div>leer m\u00e1s…<\/a><\/div><\/article>

The 2026 M.Cast\u2122 Report: Trends Every Leader Needs to Watch<\/a><\/h5>

por Terrie Ard<\/a><\/span> | 22 Ene 2026<\/span><\/p>

In a marketplace defined by disruption and accelerated change, leaders need more than hindsight\u2014they need foresight. This blog builds on insights shared in the recent PRGN Presents podcast, offering a deeper dive into the trends shaping marketing and communications in…<\/p>\n<\/div>leer m\u00e1s…<\/a><\/div><\/article><\/div>

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« Entradas Anteriores<\/a><\/div>\n\t
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