{"id":223,"date":"2021-06-15T11:33:17","date_gmt":"2021-06-15T11:33:17","guid":{"rendered":"https:\/\/prgn.com\/?page_id=223"},"modified":"2026-05-25T16:33:11","modified_gmt":"2026-05-25T16:33:11","slug":"tips-trends","status":"publish","type":"page","link":"https:\/\/prgn.com\/es_es\/tips-trends\/","title":{"rendered":"Tips & Trends"},"content":{"rendered":"
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Sobre PRGN<\/h4><\/div><\/div>\n<\/div>\n<\/div>\n\n
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C\u00f3mo las marcas est\u00e1n generando confianza en la era de la IA\r\n<\/h2><\/div><\/div>\n\n

Brand influence is no longer shaped by one message, one channel or one audience. It is being built across social media, earned media, AI platforms, employees, consumers and public conversations that move quickly.<\/p>\n

PRGN surveyed more than 1,800 business, marketing and communications professionals across 48 countries to understand what is really driving brand influence today. The findings show where organizations are adapting, where they are falling behind, and why trust, reputation and authenticity still matter most.<\/p>\n<\/div><\/div>\n\n

View the results<\/a><\/div>\n<\/div>\n\n
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Perspectivas<\/h1><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Categor\u00edas del blog<\/h2>\n<\/div><\/div>\n\n
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Blog internacional (ingl\u00e9s)<\/a><\/h4><\/div><\/div><\/div>\n\n
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Blog LATAM (espa\u00f1ol)<\/a><\/h4><\/div><\/div><\/div>\n\n
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\u00daltimas noticias de PRGN<\/a><\/h4><\/div><\/div><\/div>\n<\/div>\n\n
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The Art and Science of Sensing<\/a><\/h5>

por Erin Vogt<\/a><\/span> | 2 Oct 2026<\/span><\/p>

In communications work, we spend a lot of time listening. We listen during discovery meetings, strategy sessions, client calls and stakeholder interviews. The Universal Accreditation Board defines our craft as \u201ca strategic communication process that builds mutually...<\/p>\n<\/div>leer m\u00e1s...<\/a><\/div><\/article>

When the World Is Watching<\/a><\/h5>

por Aaron Blank<\/a><\/span> | 17 Sep 2026<\/span><\/p>

What the FIFA World Cup teaches every communicator about reputation, trust and the moments that define a place For several extraordinary weeks, Seattle became one of the world\u2019s gathering places. Visitors filled the streets. International media arrived with cameras...<\/p>\n<\/div>leer m\u00e1s...<\/a><\/div><\/article>

Trust and Reputation Drive Brand Influence, But Are You Measuring What Matters?<\/a><\/h5>

por Abbie S. Fink<\/a><\/span> | 10 Sep 2026<\/span><\/p>

Brand influence has never been particularly easy to measure. Organizations can track media coverage, social engagement, website traffic, sales, and other concrete outcomes, but knowing what can be measured is different from knowing what matters. The measures that are...<\/p>\n<\/div>leer m\u00e1s...<\/a><\/div><\/article>

Why Health Communications Has Never Mattered More<\/a><\/h5>

por Jenny Ousbey<\/a><\/span> | 3 Sep 2026<\/span><\/p>

We are living through an age of wealth when it comes to health information. That sounds like a good thing. And in many ways, it is. Patients are more informed, more curious and more empowered than ever before. People Google their symptoms before they see a doctor....<\/p>\n<\/div>leer m\u00e1s...<\/a><\/div><\/article>

Conversation Visibility: The New Competitive Advantage in an AI-Driven World<\/a><\/h5>

por Nick Leighton<\/a><\/span> | 20 Ago 2026<\/span><\/p>

For years, companies have invested heavily in making themselves easy to find. They built better websites. Improved their SEO. Produced more content. Increased their advertising budgets. Expanded their social media presence. All worthwhile investments. But something...<\/p>\n<\/div>leer m\u00e1s...<\/a><\/div><\/article>

Influence isn’t a communications tactic. It’s an organizational strategy.<\/a><\/h5>

por Abbie S. Fink<\/a><\/span> | 10 Ago 2026<\/span><\/p>

For years, organizations have measured success by what people know about them: brand awareness, impressions, media coverage, and website traffic. And although these metrics still matter, they are no longer enough. Today's business environment demands something more...<\/p>\n<\/div>leer m\u00e1s...<\/a><\/div><\/article><\/div>

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« Entradas Anteriores<\/a><\/div>\n\t
<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":72,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"coauthors":[1926],"class_list":["post-223","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nTips & Trends - PRGN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prgn.com\/es_es\/tips-trends\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips & Trends - 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