{"id":2480081,"date":"2025-11-27T17:28:36","date_gmt":"2025-11-27T17:28:36","guid":{"rendered":"https:\/\/prgn.com\/?page_id=2480081"},"modified":"2026-05-13T14:39:41","modified_gmt":"2026-05-13T14:39:41","slug":"automotive","status":"publish","type":"page","link":"https:\/\/prgn.com\/es_es\/sectors\/automotive\/","title":{"rendered":"Automoci\u00f3n"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module\" href=\"https:\/\/prgn.com\/es_es\/sectors\/\" data-icon=\"#\">Sectores<\/a><\/div><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Automoci\u00f3n<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>The global automotive industry is undergoing a profound transition, with electrification, digital connectivity and autonomous technology reshaping the way cars and made and marketed. While the industry has recovered from the pandemic slowdown, the sector is more competitive than ever with new entrants challenging long-established brands. <\/p>\n<p>For automakers, leading on innovation is a key to success in this crowded space, with other challenges including supply chain constraints, raw-material volatility and increasing environmental regulation. <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_2 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_2 et_pb_row et_pb_row_1-2_1-6_1-6_1-6 et_block_row et_block_row_1-2_1-6_1-6_1-6\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_heading_0 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h2 class=\"et_pb_module_header\">Trusted by the organisations shaping their industries<\/h2><\/div><\/div><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>We work, and have worked, with some of the world\u2019s foremost automotive brands, delivering memorable campaigns and tangible results. Our unified approach is trusted by an industry for which trust is everything.<\/p>\n<\/div><\/div><\/div><div class=\"et_pb_column_3 et_pb_column et_pb_column_1_6 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/11\/PRGN-Client-AIAG.webp\" width=\"600\" height=\"300\" srcset=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/11\/PRGN-Client-AIAG.webp 600w, https:\/\/prgn.com\/wp-content\/uploads\/2025\/11\/PRGN-Client-AIAG-480x240.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" class=\"wp-image-2480091\" title=\"PRGN Client - AIAG\" \/><\/span><\/div><div class=\"et_pb_image_1 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/11\/PRGN-Client-Rolls-Royce.webp\" width=\"600\" height=\"300\" srcset=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/11\/PRGN-Client-Rolls-Royce.webp 600w, https:\/\/prgn.com\/wp-content\/uploads\/2025\/11\/PRGN-Client-Rolls-Royce-480x240.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" class=\"wp-image-2480094\" title=\"PRGN Client - Rolls-Royce\" \/><\/span><\/div><\/div><div class=\"et_pb_column_4 et_pb_column et_pb_column_1_6 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_2 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/11\/PRGN-Client-Mazda.webp\" width=\"600\" height=\"300\" srcset=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/11\/PRGN-Client-Mazda.webp 600w, https:\/\/prgn.com\/wp-content\/uploads\/2025\/11\/PRGN-Client-Mazda-480x240.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" class=\"wp-image-2480092\" title=\"PRGN Client - Mazda\" \/><\/span><\/div><div class=\"et_pb_image_3 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/11\/PRGN-Client-Volkswagen.webp\" width=\"600\" height=\"300\" srcset=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/11\/PRGN-Client-Volkswagen.webp 600w, https:\/\/prgn.com\/wp-content\/uploads\/2025\/11\/PRGN-Client-Volkswagen-480x240.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" class=\"wp-image-2480095\" title=\"PRGN Client - Volkswagen\" \/><\/span><\/div><\/div><div class=\"et_pb_column_5 et_pb_column et_pb_column_1_6 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_4 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/11\/PRGN-Client-Petronas.webp\" width=\"600\" height=\"300\" srcset=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/11\/PRGN-Client-Petronas.webp 600w, https:\/\/prgn.com\/wp-content\/uploads\/2025\/11\/PRGN-Client-Petronas-480x240.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" class=\"wp-image-2480093\" title=\"PRGN Client - Petronas\" \/><\/span><\/div><div class=\"et_pb_image_5 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/11\/PRGN-Client-Volvo-Trucks.webp\" width=\"600\" height=\"300\" srcset=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/11\/PRGN-Client-Volvo-Trucks.webp 600w, https:\/\/prgn.com\/wp-content\/uploads\/2025\/11\/PRGN-Client-Volvo-Trucks-480x240.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" class=\"wp-image-2480096\" title=\"PRGN Client - Volvo Trucks\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"et_pb_section_3 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_6 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_heading_1 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h2 class=\"et_pb_module_header\">Connect with our Automotive PR specialists<\/h2><\/div><\/div><\/div><\/div><div class=\"et_pb_row_4 et_pb_row et_pb_row_6col et_block_row et_block_row_6col\"><div class=\"et_pb_column_7 et_pb_column et_pb_column_1_6 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_team_member_0 et_pb_team_member et_pb_bg_layout_light et_pb_text_align_center et_clickable et_pb_module et_flex_module\"><div class=\"et_pb_team_member_image et-waypoint et_pb_animation_off\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/04\/Tina-Kozak-Headshot.png\" alt=\"Tina Kozak\" width=\"2560\" height=\"2560\" srcset=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/04\/Tina-Kozak-Headshot.png 2560w, https:\/\/prgn.com\/wp-content\/uploads\/2025\/04\/Tina-Kozak-Headshot-300x300.png 300w, https:\/\/prgn.com\/wp-content\/uploads\/2025\/04\/Tina-Kozak-Headshot-1024x1024.png 1024w, https:\/\/prgn.com\/wp-content\/uploads\/2025\/04\/Tina-Kozak-Headshot-150x150.png 150w, https:\/\/prgn.com\/wp-content\/uploads\/2025\/04\/Tina-Kozak-Headshot-768x768.png 768w, https:\/\/prgn.com\/wp-content\/uploads\/2025\/04\/Tina-Kozak-Headshot-1536x1536.png 1536w, https:\/\/prgn.com\/wp-content\/uploads\/2025\/04\/Tina-Kozak-Headshot-2048x2048.png 2048w, https:\/\/prgn.com\/wp-content\/uploads\/2025\/04\/Tina-Kozak-Headshot-1568x1568.png 1568w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" class=\"wp-image-2479508\" \/><\/div><div class=\"et_pb_team_member_description\"><h4 class=\"et_pb_module_header\">Tina Kozak<\/h4><p class=\"et_pb_member_position\"> Franco<\/p><div class=\"et_pb_team_member_description_content\"><p>Detroit, Michigan<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_column_8 et_pb_column et_pb_column_1_6 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_team_member_1 et_pb_team_member et_pb_bg_layout_light et_pb_text_align_center et_clickable et_pb_module et_flex_module\"><div class=\"et_pb_team_member_image et-waypoint et_pb_animation_off\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2024\/12\/Chuck-Norman-BW.jpeg\" alt=\"Chuck Norman\" width=\"286\" height=\"286\" srcset=\"https:\/\/prgn.com\/wp-content\/uploads\/2024\/12\/Chuck-Norman-BW.jpeg 286w, https:\/\/prgn.com\/wp-content\/uploads\/2024\/12\/Chuck-Norman-BW-150x150.jpeg 150w\" sizes=\"(max-width: 286px) 100vw, 286px\" class=\"wp-image-2478861\" \/><\/div><div class=\"et_pb_team_member_description\"><h4 class=\"et_pb_module_header\">Chuck Norman<\/h4><p class=\"et_pb_member_position\">S&A Communications<\/p><div class=\"et_pb_team_member_description_content\"><p>Raleigh, North Carolina<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_column_9 et_pb_column et_pb_column_1_6 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_team_member_2 et_pb_team_member et_pb_bg_layout_light et_pb_text_align_center et_clickable et_pb_module et_flex_module\"><div class=\"et_pb_team_member_image et-waypoint et_pb_animation_off\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/10\/Cullen-Communications-Owen-Cullen.jpg\" alt=\"Owen Cullen\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/10\/Cullen-Communications-Owen-Cullen.jpg 1200w, https:\/\/prgn.com\/wp-content\/uploads\/2025\/10\/Cullen-Communications-Owen-Cullen-980x980.jpg 980w, https:\/\/prgn.com\/wp-content\/uploads\/2025\/10\/Cullen-Communications-Owen-Cullen-480x480.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" class=\"wp-image-2479896\" \/><\/div><div class=\"et_pb_team_member_description\"><h4 class=\"et_pb_module_header\">Owen Cullen<\/h4><p class=\"et_pb_member_position\">Cullen Communications<\/p><div class=\"et_pb_team_member_description_content\"><p>Dublin, Ireland<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_column_10 et_pb_column et_pb_column_1_6 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_team_member_3 et_pb_team_member et_pb_bg_layout_light et_pb_text_align_center et_clickable et_pb_module et_flex_module\"><div class=\"et_pb_team_member_image et-waypoint et_pb_animation_off\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2021\/05\/Rogerio-Artoni_B-W.jpeg\" alt=\"Rog\u00e9rio Artoni\" width=\"500\" height=\"500\" srcset=\"https:\/\/prgn.com\/wp-content\/uploads\/2021\/05\/Rogerio-Artoni_B-W.jpeg 500w, https:\/\/prgn.com\/wp-content\/uploads\/2021\/05\/Rogerio-Artoni_B-W-300x300.jpeg 300w, https:\/\/prgn.com\/wp-content\/uploads\/2021\/05\/Rogerio-Artoni_B-W-150x150.jpeg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" class=\"wp-image-2475248\" \/><\/div><div class=\"et_pb_team_member_description\"><h4 class=\"et_pb_module_header\">Rog\u00e9rio Artoni<\/h4><p class=\"et_pb_member_position\">Race Comunicaci\u00f3n<\/p><div class=\"et_pb_team_member_description_content\"><p>S\u00e3o Paulo, Brazil<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_column_11 et_pb_column et_pb_column_1_6 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_team_member_4 et_pb_team_member et_pb_bg_layout_light et_pb_text_align_center et_clickable et_pb_module et_flex_module\"><div class=\"et_pb_team_member_image et-waypoint et_pb_animation_off\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2022\/01\/Alexandra-Dinita_665x665-BW.jpeg\" alt=\"Alexandra Dinita\" width=\"664\" height=\"665\" srcset=\"https:\/\/prgn.com\/wp-content\/uploads\/2022\/01\/Alexandra-Dinita_665x665-BW.jpeg 664w, https:\/\/prgn.com\/wp-content\/uploads\/2022\/01\/Alexandra-Dinita_665x665-BW-300x300.jpeg 300w, https:\/\/prgn.com\/wp-content\/uploads\/2022\/01\/Alexandra-Dinita_665x665-BW-150x150.jpeg 150w\" sizes=\"(max-width: 664px) 100vw, 664px\" class=\"wp-image-2474681\" \/><\/div><div class=\"et_pb_team_member_description\"><h4 class=\"et_pb_module_header\">Alexandra Dinita<\/h4><p class=\"et_pb_member_position\">Free Communication<\/p><div class=\"et_pb_team_member_description_content\"><p>Bucharest, Romania<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_column_12 et_pb_column et_pb_column_1_6 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_team_member_5 et_pb_team_member et_pb_bg_layout_light et_pb_text_align_center et_clickable et_pb_module et_flex_module\"><div class=\"et_pb_team_member_image et-waypoint et_pb_animation_off\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2016\/11\/Cinar-Ergin_2025.jpg\" alt=\"\u00c7inar Ergin\" width=\"1888\" height=\"1888\" srcset=\"https:\/\/prgn.com\/wp-content\/uploads\/2016\/11\/Cinar-Ergin_2025.jpg 1888w, https:\/\/prgn.com\/wp-content\/uploads\/2016\/11\/Cinar-Ergin_2025-300x300.jpg 300w, https:\/\/prgn.com\/wp-content\/uploads\/2016\/11\/Cinar-Ergin_2025-1024x1024.jpg 1024w, https:\/\/prgn.com\/wp-content\/uploads\/2016\/11\/Cinar-Ergin_2025-150x150.jpg 150w, https:\/\/prgn.com\/wp-content\/uploads\/2016\/11\/Cinar-Ergin_2025-768x768.jpg 768w, https:\/\/prgn.com\/wp-content\/uploads\/2016\/11\/Cinar-Ergin_2025-1536x1536.jpg 1536w, https:\/\/prgn.com\/wp-content\/uploads\/2016\/11\/Cinar-Ergin_2025-1568x1568.jpg 1568w\" sizes=\"(max-width: 1888px) 100vw, 1888px\" class=\"wp-image-2479659\" \/><\/div><div class=\"et_pb_team_member_description\"><h4 class=\"et_pb_module_header\">\u00c7inar Ergin<\/h4><p class=\"et_pb_member_position\">Aristo Communications<\/p><div class=\"et_pb_team_member_description_content\"><p>Istambul, T\u00fcrkiye<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_4 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_5 et_pb_row et_block_row\"><div class=\"et_pb_column_13 et_pb_column et_pb_column_2_5 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_blurb_0 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Communications opportunities<\/h4><div class=\"et_pb_blurb_description\"><p>For automotive brands, there are clear opportunities to stand out in the communications space, with consumer expectations around sustainability and other key issues driving the agenda.<\/p>\n<p>The ability to leverage storytelling to highlight success in innovation and mobility c an help brands to connect with their audiences, while new social and influencer channels are vital to building trust in a sector once defined purely by performance. Clear, consistent messaging helps cut through complex technology narratives to show how brands are driving a cleaner, smarter future.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_blurb_1 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">PRGN: your partner<\/h4><div class=\"et_pb_blurb_description\"><p>Within complex, highly competitive landscape, PRGN is ideally positioned to help automotive brands show how they are dealing with core industry issues like innovation, regulation and reputation.<\/p>\n<p>Our members\u2019 integrated approach encompasses media relations, digital engagement and stakeholder communications to help automotive clients communicate transformation across markets and highlight their leadership on sustainability and technology. With deep local insight covering every major market, PRGN supports automotive brands in building trust, engaging communities and navigating change.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_column_14 et_pb_column et_pb_column_3_5 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_blurb_2 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Get in touch with a PRGN agency<\/h4><\/div><\/div><\/div><div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><script src=\"https:\/\/js-eu1.hsforms.net\/forms\/embed\/147786825.js\" defer=\"defer\"><\/script>\n<div class=\"hs-form-frame\" data-region=\"eu1\" data-form-id=\"2b85179c-1a4d-4b37-b35f-59b10a2e408f\" data-portal-id=\"147786825\"><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>The global automotive industry is undergoing a profound transition, with electrification, digital connectivity and autonomous technology reshaping the way cars and made and marketed. While the industry has recovered from the pandemic slowdown, the sector is more competitive than ever with new entrants challenging long-established brands. <\/p>\n<p>For automakers, leading on innovation is a key to success in this crowded space, with other challenges including supply chain constraints, raw-material volatility and increasing environmental regulation. <\/p>","protected":false},"author":285,"featured_media":2480085,"parent":2479945,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"coauthors":[2837],"class_list":["post-2480081","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Automotive - PRGN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prgn.com\/es_es\/sectors\/automotive\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automotive - PRGN\" \/>\n<meta property=\"og:description\" content=\"The global automotive industry is undergoing a profound transition, with electrification, digital connectivity and autonomous technology reshaping the way cars and made and marketed. While the industry has recovered from the pandemic slowdown, the sector is more competitive than ever with new entrants challenging long-established brands.  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