{"id":2480188,"date":"2025-12-02T11:36:12","date_gmt":"2025-12-02T11:36:12","guid":{"rendered":"https:\/\/prgn.com\/?page_id=2480188"},"modified":"2026-05-13T14:39:43","modified_gmt":"2026-05-13T14:39:43","slug":"agriculture","status":"publish","type":"page","link":"https:\/\/prgn.com\/es_es\/sectors\/agriculture\/","title":{"rendered":"Agricultura"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module\" href=\"https:\/\/prgn.com\/es_es\/sectors\/\" data-icon=\"#\">Sectores<\/a><\/div><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Agricultura<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Like other sectors, the global agriculture industry is evolving rapidly to meet rising demand, cope with environmental pressure and integrate technological innovation. Farmers around the world are facing escalating climate change against a backdrop of growing populations, complex regulations, rising costs and shifting diets.<br \/>\nOpportunities in the sector are being driven by major advances in AI technologies, precision agriculture and automation, while biotechnology continues to boost yields and resource efficiency. Sustainability-based practices (regenerative farming, carbon-efficient agriculture, supply chain efficiencies, advances in plant-based proteins, climate-resilient crops) are also helping to attract invest and create competitive advantages.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_2 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_2 et_pb_row et_pb_row_1-2_1-6_1-6_1-6 et_block_row et_block_row_1-2_1-6_1-6_1-6\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_heading_0 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h2 class=\"et_pb_module_header\">Trusted by the organisations shaping their industries<\/h2><\/div><\/div><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>We partner with leading brands to deliver communications that influence perception, strengthen trust and drive measurable impact - across markets and moments that matter.<\/p>\n<\/div><\/div><\/div><div class=\"et_pb_column_3 et_pb_column et_pb_column_1_6 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/12\/PRGN-Client-CCTY.webp\" width=\"600\" height=\"300\" srcset=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/12\/PRGN-Client-CCTY.webp 600w, https:\/\/prgn.com\/wp-content\/uploads\/2025\/12\/PRGN-Client-CCTY-480x240.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" class=\"wp-image-2480374\" title=\"PRGN Client - CCTY\" \/><\/span><\/div><div class=\"et_pb_image_1 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/12\/PRGN-Client-JPG.webp\" width=\"600\" height=\"300\" srcset=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/12\/PRGN-Client-JPG.webp 600w, https:\/\/prgn.com\/wp-content\/uploads\/2025\/12\/PRGN-Client-JPG-480x240.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" class=\"wp-image-2480377\" title=\"PRGN Client - JPG\" \/><\/span><\/div><\/div><div class=\"et_pb_column_4 et_pb_column et_pb_column_1_6 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_2 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/12\/PRGN-Client-Clampco.webp\" width=\"600\" height=\"300\" srcset=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/12\/PRGN-Client-Clampco.webp 600w, https:\/\/prgn.com\/wp-content\/uploads\/2025\/12\/PRGN-Client-Clampco-480x240.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" class=\"wp-image-2480375\" title=\"PRGN Client - Clampco\" \/><\/span><\/div><div class=\"et_pb_image_3 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/12\/PRGN-Client-Polar-King.webp\" width=\"600\" height=\"300\" srcset=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/12\/PRGN-Client-Polar-King.webp 600w, https:\/\/prgn.com\/wp-content\/uploads\/2025\/12\/PRGN-Client-Polar-King-480x240.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" class=\"wp-image-2480378\" title=\"PRGN Client - Polar King\" \/><\/span><\/div><\/div><div class=\"et_pb_column_5 et_pb_column et_pb_column_1_6 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_4 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/12\/PRGN-Client-iTrade-Network.webp\" width=\"600\" height=\"300\" srcset=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/12\/PRGN-Client-iTrade-Network.webp 600w, https:\/\/prgn.com\/wp-content\/uploads\/2025\/12\/PRGN-Client-iTrade-Network-480x240.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" class=\"wp-image-2480376\" title=\"PRGN Client - iTrade Network\" \/><\/span><\/div><div class=\"et_pb_image_5 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/12\/PRGN-Client-The-Jockey-Club.webp\" width=\"600\" height=\"300\" srcset=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/12\/PRGN-Client-The-Jockey-Club.webp 600w, https:\/\/prgn.com\/wp-content\/uploads\/2025\/12\/PRGN-Client-The-Jockey-Club-480x240.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" class=\"wp-image-2480379\" title=\"PRGN Client - The Jockey Club\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"et_pb_section_3 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_6 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_heading_1 et_pb_heading et_pb_module et_block_module\"><div class=\"et_pb_heading_container\"><h2 class=\"et_pb_module_header\">Connect with our Agriculture PR specialists<\/h2><\/div><\/div><\/div><\/div><div class=\"et_pb_row_4 et_pb_row et_pb_row_6col et_block_row et_block_row_6col\"><div class=\"et_pb_column_7 et_pb_column et_pb_column_1_6 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_team_member_0 et_pb_team_member et_pb_bg_layout_light et_pb_text_align_center et_clickable et_pb_module et_flex_module\"><div class=\"et_pb_team_member_image et-waypoint et_pb_animation_off\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2023\/05\/Andy-See_3-square-B-W.jpeg\" alt=\"Andy See\" width=\"1250\" height=\"1250\" srcset=\"https:\/\/prgn.com\/wp-content\/uploads\/2023\/05\/Andy-See_3-square-B-W.jpeg 1250w, https:\/\/prgn.com\/wp-content\/uploads\/2023\/05\/Andy-See_3-square-B-W-300x300.jpeg 300w, https:\/\/prgn.com\/wp-content\/uploads\/2023\/05\/Andy-See_3-square-B-W-1024x1024.jpeg 1024w, https:\/\/prgn.com\/wp-content\/uploads\/2023\/05\/Andy-See_3-square-B-W-150x150.jpeg 150w, https:\/\/prgn.com\/wp-content\/uploads\/2023\/05\/Andy-See_3-square-B-W-768x768.jpeg 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" class=\"wp-image-2476777\" \/><\/div><div class=\"et_pb_team_member_description\"><h4 class=\"et_pb_module_header\">Andy See<\/h4><p class=\"et_pb_member_position\">Perspective Strategies<\/p><div class=\"et_pb_team_member_description_content\"><p>Kuala Lumpur, Malaysia<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_column_8 et_pb_column et_pb_column_1_6 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_team_member_1 et_pb_team_member et_pb_bg_layout_light et_pb_text_align_center et_clickable et_pb_module et_flex_module\"><div class=\"et_pb_team_member_image et-waypoint et_pb_animation_off\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2024\/08\/Dominique-Biquard-1.jpg\" alt=\"Dominique Biquard\" width=\"316\" height=\"316\" srcset=\"https:\/\/prgn.com\/wp-content\/uploads\/2024\/08\/Dominique-Biquard-1.jpg 316w, https:\/\/prgn.com\/wp-content\/uploads\/2024\/08\/Dominique-Biquard-1-300x300.jpg 300w, https:\/\/prgn.com\/wp-content\/uploads\/2024\/08\/Dominique-Biquard-1-150x150.jpg 150w\" sizes=\"(max-width: 316px) 100vw, 316px\" class=\"wp-image-2478456\" \/><\/div><div class=\"et_pb_team_member_description\"><h4 class=\"et_pb_module_header\">Dominique Biquard<\/h4><p class=\"et_pb_member_position\">Identia PR<\/p><div class=\"et_pb_team_member_description_content\"><p>Buenos Aires, Argentina<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_column_9 et_pb_column et_pb_column_1_6 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_team_member_2 et_pb_team_member et_pb_bg_layout_light et_pb_text_align_center et_clickable et_pb_module et_flex_module\"><div class=\"et_pb_team_member_image et-waypoint et_pb_animation_off\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2024\/09\/Constance-Chao_Media-Plus_BW.jpeg\" alt=\"Constance Chao\" width=\"527\" height=\"527\" srcset=\"https:\/\/prgn.com\/wp-content\/uploads\/2024\/09\/Constance-Chao_Media-Plus_BW.jpeg 527w, https:\/\/prgn.com\/wp-content\/uploads\/2024\/09\/Constance-Chao_Media-Plus_BW-300x300.jpeg 300w, https:\/\/prgn.com\/wp-content\/uploads\/2024\/09\/Constance-Chao_Media-Plus_BW-150x150.jpeg 150w\" sizes=\"(max-width: 527px) 100vw, 527px\" class=\"wp-image-2478505\" \/><\/div><div class=\"et_pb_team_member_description\"><h4 class=\"et_pb_module_header\">Constance Chao<\/h4><p class=\"et_pb_member_position\">Media Plus<\/p><div class=\"et_pb_team_member_description_content\"><p>Taipei, Taiwan<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_column_10 et_pb_column et_pb_column_1_6 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_team_member_3 et_pb_team_member et_pb_bg_layout_light et_pb_text_align_center et_clickable et_pb_module et_flex_module\"><div class=\"et_pb_team_member_image et-waypoint et_pb_animation_off\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/03\/Amanda-Hill-2025.jpeg\" alt=\"Amanda Hill\" width=\"700\" height=\"700\" srcset=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/03\/Amanda-Hill-2025.jpeg 700w, https:\/\/prgn.com\/wp-content\/uploads\/2025\/03\/Amanda-Hill-2025-300x300.jpeg 300w, https:\/\/prgn.com\/wp-content\/uploads\/2025\/03\/Amanda-Hill-2025-150x150.jpeg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" class=\"wp-image-2479465\" \/><\/div><div class=\"et_pb_team_member_description\"><h4 class=\"et_pb_module_header\">Amanda Hill<\/h4><p class=\"et_pb_member_position\">Three Box<\/p><div class=\"et_pb_team_member_description_content\"><p>Dallas, Texas<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_column_11 et_pb_column et_pb_column_1_6 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_team_member_4 et_pb_team_member et_pb_bg_layout_light et_pb_text_align_center et_clickable et_pb_module et_flex_module\"><div class=\"et_pb_team_member_image et-waypoint et_pb_animation_off\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2024\/12\/Frederic-Francois_Two-cents_Belgium_BW.jpeg\" alt=\"Fr\u00e9d\u00e9ric Fran\u00e7ois\" width=\"276\" height=\"276\" srcset=\"https:\/\/prgn.com\/wp-content\/uploads\/2024\/12\/Frederic-Francois_Two-cents_Belgium_BW.jpeg 276w, https:\/\/prgn.com\/wp-content\/uploads\/2024\/12\/Frederic-Francois_Two-cents_Belgium_BW-150x150.jpeg 150w\" sizes=\"(max-width: 276px) 100vw, 276px\" class=\"wp-image-2479047\" \/><\/div><div class=\"et_pb_team_member_description\"><h4 class=\"et_pb_module_header\">Fr\u00e9d\u00e9ric Fran\u00e7ois<\/h4><p class=\"et_pb_member_position\">Two cents<\/p><div class=\"et_pb_team_member_description_content\"><p>Brussels, Belgium<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_column_12 et_pb_column et_pb_column_1_6 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_team_member_5 et_pb_team_member et_pb_bg_layout_light et_pb_text_align_center et_clickable et_pb_module et_flex_module\"><div class=\"et_pb_team_member_image et-waypoint et_pb_animation_off\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/10\/Cullen-Communications-Owen-Cullen.jpg\" alt=\"Owen Cullen\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/prgn.com\/wp-content\/uploads\/2025\/10\/Cullen-Communications-Owen-Cullen.jpg 1200w, https:\/\/prgn.com\/wp-content\/uploads\/2025\/10\/Cullen-Communications-Owen-Cullen-980x980.jpg 980w, https:\/\/prgn.com\/wp-content\/uploads\/2025\/10\/Cullen-Communications-Owen-Cullen-480x480.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" class=\"wp-image-2479896\" \/><\/div><div class=\"et_pb_team_member_description\"><h4 class=\"et_pb_module_header\">Owen Cullen<\/h4><p class=\"et_pb_member_position\">Cullen Communications<\/p><div class=\"et_pb_team_member_description_content\"><p>Dublin, Ireland<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_4 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_5 et_pb_row et_block_row\"><div class=\"et_pb_column_13 et_pb_column et_pb_column_2_5 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_blurb_0 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Communications opportunities<\/h4><div class=\"et_pb_blurb_description\"><p>In the agriculture sector, trust and transparency in communications are vital. With mounting concern and unprecedented scrutiny regarding environmental practices, food security and supply chain sustainability, only brands that communicate in a transparent way will succeed in building credibility and trust among their target audiences.<\/p>\n<p>There are challenges but also opportunities. Authentic storytelling and evidence-based communication can help to highlight innovation, sustainable partnerships, product traceability and other differentiating factors, even in a sector where scepticism remains high. As with all communication in the digital age, making the complex simple can create a powerful, positive narrative.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_blurb_1 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">PRGN: your partner<\/h4><div class=\"et_pb_blurb_description\"><p>For agri-brands seeking to build credibility, trust and market leadership, PRGN is in a unique position to offer support. Not only do we combine global reach with deep local insights but our experienced members are highly attuned to the regulatory differences, cultural sensitivities and economic pressures that shape each regional market.<\/p>\n<p>Working as a single team, we provide cross-border communications solutions that highlight innovation, sustainability efforts and scientific developments using simple, transparent messaging. In this way, we can help you build or strengthen trust and establish an authentic voice with stakeholders including farmers, consumers, investors and even regulators.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_column_14 et_pb_column et_pb_column_3_5 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_blurb_2 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Get in touch with a PRGN agency<\/h4><\/div><\/div><\/div><div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><script src=\"https:\/\/js-eu1.hsforms.net\/forms\/embed\/147786825.js\" defer=\"defer\"><\/script>\n<div class=\"hs-form-frame\" data-region=\"eu1\" data-form-id=\"2b85179c-1a4d-4b37-b35f-59b10a2e408f\" data-portal-id=\"147786825\"><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Like other sectors, the global agriculture industry is evolving rapidly to meet rising demand, cope with environmental pressure and integrate technological innovation. Farmers around the world are facing escalating climate change against a backdrop of growing populations, complex regulations, rising costs and shifting diets.<br \/>\nOpportunities in the sector are being driven by major advances in AI technologies, precision agriculture and automation, while biotechnology continues to boost yields and resource efficiency. Sustainability-based practices (regenerative farming, carbon-efficient agriculture, supply chain efficiencies, advances in plant-based proteins, climate-resilient crops) are also helping to attract invest and create competitive advantages.<\/p>","protected":false},"author":285,"featured_media":2480193,"parent":2479945,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"coauthors":[2837],"class_list":["post-2480188","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agriculture - PRGN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prgn.com\/es_es\/sectors\/agriculture\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agriculture - PRGN\" \/>\n<meta property=\"og:description\" content=\"Like other sectors, the global agriculture industry is evolving rapidly to meet rising demand, cope with environmental pressure and integrate technological innovation. Farmers around the world are facing escalating climate change against a backdrop of growing populations, complex regulations, rising costs and shifting diets. Opportunities in the sector are being driven by major advances in AI technologies, precision agriculture and automation, while biotechnology continues to boost yields and resource efficiency. 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