{"id":2480302,"date":"2025-12-02T12:47:31","date_gmt":"2025-12-02T12:47:31","guid":{"rendered":"https:\/\/prgn.com\/?page_id=2480302"},"modified":"2026-05-13T14:40:12","modified_gmt":"2026-05-13T14:40:12","slug":"healthcare","status":"publish","type":"page","link":"https:\/\/prgn.com\/es_es\/sectors\/healthcare\/","title":{"rendered":"Salud"},"content":{"rendered":"
Sectores<\/a><\/div>

Salud<\/p>\n<\/div><\/div><\/div><\/div><\/div>

As the global healthcare industry transitions towards digital, AI-driven patient care and more data-centric systems, many hospitals and healthcare providers are now investing in telehealth, remote monitoring and interoperable records as well as digital-health strategies and governance to manage risks, equity and safety. <\/p>\n

On the commercial front, AI and health-tech markets are accelerating to provide diagnostics, workflow automation and drug discovery, while mergers, acquisitions and consolidations are helping to provide more integrated platforms. <\/p>\n

As the industry grapples with risk of chronic disease and the reality of ageing populations, likely future trends include personalised genomics, ambient and preventive AI, more remote care, continued cost-control pressure and policy efforts to ensure equitable deployment. <\/p>\n<\/div><\/div><\/div><\/div><\/div>

Trusted by the organisations shaping their industries<\/h2><\/div><\/div>

We work, and have worked, with some of the world\u2019s foremost brands, delivering memorable campaigns and tangible results. Our unified approach is trusted by an industry for which trust is everything.<\/p>\n<\/div><\/div><\/div>

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Connect with our Healthcare PR specialists<\/h2><\/div><\/div><\/div><\/div>
\"Jenny<\/div>

Jenny Ousbey<\/h4>

OVID Health<\/p>

London, UK<\/p>\n<\/div><\/div><\/div><\/div>

\"Sean<\/div>

Sean Dowdall<\/h4>

Landis Communications<\/p>

San Francisco, California<\/p>\n<\/div><\/div><\/div><\/div>

\"Aaron<\/div>

Aaron Blank<\/h4>

Fearey<\/p>

Seattle, Washington<\/p>\n<\/div><\/div><\/div><\/div>

\"Terrie<\/div>

Terrie Ard<\/h4>

The Moore Agency<\/p>

Tallahassee, Florida<\/p>\n<\/div><\/div><\/div><\/div>

\"Abbie<\/div>

Abbie Fink<\/h4>

HMA Public Relations<\/p>

Phoenix, Arizona<\/p>\n<\/div><\/div><\/div><\/div>

\"Ann<\/div>

Ann Smith<\/h4>

A.wordsmith<\/p>

Portland, Oregon<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Communications opportunities<\/h4>

Communications opportunities for healthcare institutions include the rapid expansion of digital engagement which empowers providers to deliver timely updates, support self-management and build trust. Personalized messaging, remote monitoring and advances in digital tools can also improve adherence and reach underserved groups \u2013 as long as they are communicated simply and effectively.<\/p>\n

On the challenges front, providers must guard against information overload, fragmented (and often outdated) data systems and varying degrees of digital literacy\/access among users. Added to these challenges are the very real risks of cyber attacks, misinformation and growing public scepticism, all of which demand urgent, transparent communication.<\/p>\n<\/div><\/div><\/div><\/div>

PRGN: your partner<\/h4>

Against this backdrop, the global healthcare industry increasingly requires multi-channel communications support to reach diverse audiences with clarity, credibility and consistency. Providers need strategic messaging that aligns clinical, corporate and patient-focused narratives across regions.<\/p>\n

This is where PRGN comes into its own, with a network of members skilled in delivering media relations, thought leadership, crisis management and reputation building. Our digital capabilities, meanwhile, including social media management, content creation, influencer engagement and SEO, and data-driven campaign optimization can enhance patient engagement and counter misinformation.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Get in touch with a PRGN agency<\/h4><\/div><\/div><\/div>