{"id":2480324,"date":"2025-12-02T12:39:03","date_gmt":"2025-12-02T12:39:03","guid":{"rendered":"https:\/\/prgn.com\/?page_id=2480324"},"modified":"2026-05-13T14:40:02","modified_gmt":"2026-05-13T14:40:02","slug":"retail","status":"publish","type":"page","link":"https:\/\/prgn.com\/es_es\/sectors\/retail\/","title":{"rendered":"Retail"},"content":{"rendered":"
Sectores<\/a><\/div>

Retail<\/p>\n<\/div><\/div><\/div><\/div><\/div>

The retail sector is in the midst of major transformation, driven by shifts in consumer behaviour, technology and sustainability expectations. Omnichannel experiences have become the new standard as physical and digital shopping blend seamlessly. While global growth has resumed post-pandemic, retailers face pressure from rising costs, supply challenges and evolving loyalty patterns. Brands are investing heavily in customer experience, data analytics and automation to meet expectations for convenience and personalisation. The sector\u2019s future will be defined by how effectively retailers combine innovation, ethics and empathy to create meaningful and trusted relationships with their audiences.<\/p>\n<\/div><\/div><\/div><\/div>

Trusted by the organisations shaping their industries<\/h2><\/div><\/div>

We work, and have worked, with some of the world\u2019s foremost retail brands, delivering memorable campaigns and tangible results. Our unified approach is trusted by an industry for which trust is everything.<\/p>\n<\/div><\/div><\/div>

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Connect with our Retail PR specialists<\/h2><\/div><\/div><\/div><\/div>
\"Alessandra<\/div>

Alessandra Malvermi<\/h4>

Sound PR<\/p>

Milan, Italy<\/p>\n<\/div><\/div><\/div><\/div>

\"Bill<\/div>

Bill Southard<\/h4>

Southard Communications<\/p>

NYC, New York<\/p>\n<\/div><\/div><\/div><\/div>

\"Sean<\/div>

Sean Dowdall<\/h4>

Landis Communications<\/p>

San Francisco, California<\/p>\n<\/div><\/div><\/div><\/div>

\"Rog\u00e9rio<\/div>

Rog\u00e9rio Artoni<\/h4>

Race Comunicaci\u00f3n<\/p>

S\u00e3o Paulo, Brazil<\/p>\n<\/div><\/div><\/div><\/div>

\"David<\/div>

David Wills<\/h4>

Media Profile<\/p>

Toronto, Canada<\/p>\n<\/div><\/div><\/div><\/div>

\"Natalie<\/div>

Natalie Ghidotti<\/h4>

Ghidotti<\/p>

Little Rock, Arkansas<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Communications opportunities<\/h4>

For communicators, retail offers an abundance of storytelling opportunities. Shoppers want to understand the values behind the brands they support - transparency, inclusion and responsibility now drive purchasing decisions. Digital-first communication, from social campaigns to live shopping and influencer partnerships, plays a vital role in building trust and advocacy.<\/p>\n

Sustainability, community engagement and diversity initiatives have become central narratives for retail brands. Effective PR strategies now blend data insights with creativity, using content, media and influencer channels to connect emotionally with audiences and demonstrate that brand purpose is not just claimed but proven through action.<\/p>\n<\/div><\/div><\/div><\/div>

PRGN: your partner<\/h4>

PRGN\u2019s agencies help retail brands navigate a fast-changing marketplace through clear, locally relevant and globally aligned communications. We support retailers in crafting messages that inspire loyalty, highlight innovation and showcase progress on sustainability.<\/p>\n

Our expertise spans consumer launches, reputation management, crisis response and stakeholder engagement. With member agencies embedded in key markets worldwide, PRGN combines local insight with strategic consistency. Whether guiding global campaigns or amplifying local activations, we help retail brands build authentic connections that drive both awareness and sales, ensuring they remain trusted, distinctive and resilient in a highly competitive industry.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Get in touch with a PRGN agency<\/h4><\/div><\/div><\/div>