{"id":2480325,"date":"2025-12-02T12:39:17","date_gmt":"2025-12-02T12:39:17","guid":{"rendered":"https:\/\/prgn.com\/?page_id=2480325"},"modified":"2026-05-13T14:40:04","modified_gmt":"2026-05-13T14:40:04","slug":"technology","status":"publish","type":"page","link":"https:\/\/prgn.com\/es_es\/sectors\/technology\/","title":{"rendered":"Tecnolog\u00eda"},"content":{"rendered":"
Sectores<\/a><\/div>

Tecnolog\u00eda<\/p>\n<\/div><\/div><\/div><\/div><\/div>

All eyes are on the global tech industry, which continues to evolve at a staggering pace. Worldwide IT spending is accelerating \u2013 lending a robustness to the sector \u2013 and has been given fresh impetus by widespread adoption of AI, the rapid expansion of data centre infrastructure, growing demand for software and IT services, as well as a heightened awareness of cybersecurity risks. <\/p>\n

As the tech industry becomes more software- and service-oriented in the coming years, opportunities and disruption will exist side-by-side. We are also likely to see significant growth in generative AI and cloud computing, transforming entire workflows and industries. <\/p>\n<\/div><\/div><\/div><\/div><\/div>

Trusted by the organisations shaping their industries<\/h2><\/div><\/div>

We work, and have worked, with some of the world\u2019s foremost technology brands, delivering memorable campaigns and tangible results. Our unified approach is trusted by an industry for which trust is everything.<\/p>\n<\/div><\/div><\/div>

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Connect with our Technology PR specialists<\/h2><\/div><\/div><\/div><\/div>
\"Hanan<\/div>

Hanan Kamir<\/h4>

KAMIR<\/p>

Tel-Aviv, Israel<\/p>\n<\/div><\/div><\/div><\/div>

\"Alessandra<\/div>

Alessandra Malvermi<\/h4>

Sound PR<\/p>

Milan, Italy<\/p>\n<\/div><\/div><\/div><\/div>

\"Nick<\/div>

Nick Leighton<\/h4>

NettResults Middle East<\/p>

Dubai, UAE<\/p>\n<\/div><\/div><\/div><\/div>

\"Ann<\/div>

Ann Smith<\/h4>

A.wordsmith<\/p>

Portland, Oregon<\/p>\n<\/div><\/div><\/div><\/div>

\"Grace<\/div>

Grace Haekyung Son<\/h4>

PR House<\/p>

Seoul, Korea<\/p>\n<\/div><\/div><\/div><\/div>

\"Ieva<\/div>

Ieva Naujalyte<\/h4>

Adverum<\/p>

Vilnius, Lithuania<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Communications opportunities<\/h4>

Global tech brands have significant communications opportunities as demand for clarity, trust and innovation continues to rise. Today, brands can lead conversations on AI adoption, cybersecurity, cloud transformation and digital ethics, positioning themselves as responsible innovators. Thought-leadership content, data-backed insights and transparent messaging help build credibility with businesses, regulators and consumers.<\/p>\n

In the coming years, opportunities will grow around sustainability in tech, inclusive digital access, the impact of automation on work, and emerging fields such as quantum, robotics and edge computing. Effective storytelling around real-world impact \u2013 not just features \u2013 will differentiate brands. Those that communicate purpose, reliability and long-term value, while navigating regulation and public scrutiny, will stand out globally.<\/p>\n<\/div><\/div><\/div><\/div>

PRGN: your partner<\/h4>

For brands in the fast-moving tech sector, PRGN is strongly positioned to provide tailored, strategic communications support by combining global reach with deep local expertise.<\/p>\n

Tech markets are complex and rapidly evolving, shaped by diverse regulations, talent pools and fiercely competitive dynamics. Our members adopt a seamless, integrated approach to deliver tailored local insights while aligning messaging for a consistent global brand presence.<\/p>\n

We enable tech companies to manage reputation, address regulatory scrutiny and communicate complex innovations across regions, offering integrated campaigns, media relations, new market launch strategies, thought leadership and crisis management, ensuring messages resonate with key target audiences.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Get in touch with a PRGN agency<\/h4><\/div><\/div><\/div>