{"id":2480347,"date":"2025-12-02T12:43:15","date_gmt":"2025-12-02T12:43:15","guid":{"rendered":"https:\/\/prgn.com\/?page_id=2480347"},"modified":"2026-05-13T14:40:10","modified_gmt":"2026-05-13T14:40:10","slug":"tourism","status":"publish","type":"page","link":"https:\/\/prgn.com\/es_es\/sectors\/tourism\/","title":{"rendered":"Turismo"},"content":{"rendered":"
Sectores<\/a><\/div>

Turismo<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Like other sectors underpinned by travel, the global tourism industry has bounced back strongly from the dark days of the pandemic, with international arrivals levels now approaching 2019 levels once more. Driving this recovery (especially in Asia and Europe) has been leisure travel, business travel recovery and the growth of digital nomadism, enabled by a flexible\/hybrid approach to work\/life balance. <\/p>\n

Sustainability remains a hot topic, with a growing demand for climate-conscious travel that must be balanced with commercial and operational expectations. Most growing brands continue to invest in digital platforms, AI-driven platforms and flexible offerings to satisfy demands for more seamless customer UX and shifting tourism patterns. <\/p>\n<\/div><\/div><\/div><\/div>

Trusted by the organisations shaping their industries<\/h2><\/div><\/div>

We work, and have worked, with some of the world\u2019s foremost tourism brands, delivering memorable campaigns and tangible results. Our unified approach is trusted by an industry for which trust is everything.<\/p>\n<\/div><\/div><\/div>

<\/span><\/div>
<\/span><\/div><\/div>
<\/span><\/div>
<\/span><\/div><\/div>
<\/span><\/div>
<\/span><\/div><\/div><\/div><\/div>

Connect with our Tourism PR specialists<\/h2><\/div><\/div><\/div><\/div>
\"James<\/div>

James Brooke<\/h4>

Rooster<\/p>

London, UK<\/p>\n<\/div><\/div><\/div><\/div>

\"Judy<\/div>

Judy Kuramata<\/h4>

Integrate Communications<\/p>

Tokyo, Japan<\/p>\n<\/div><\/div><\/div><\/div>

\"Rog\u00e9rio<\/div>

Rog\u00e9rio Artoni<\/h4>

Race Comunicaci\u00f3n<\/p>

S\u00e3o Paulo, Brazil<\/p>\n<\/div><\/div><\/div><\/div>

\"Fr\u00e9d\u00e9ric<\/div>

Fr\u00e9d\u00e9ric Fran\u00e7ois<\/h4>

Two cents<\/p>

Brussels, Belgium<\/p>\n<\/div><\/div><\/div><\/div>

\"Ann<\/div>

Ann Smith<\/h4>

A.wordsmith<\/p>

Portland, Oregon<\/p>\n<\/div><\/div><\/div><\/div>

\"Gilbert<\/div>

Gilbert Manirakiza<\/h4>

The Newmark Group<\/p>

Nairobi, Kenya<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

Communications opportunities<\/h4>

For tourism brands seeking to enhance trust and grow market share in this competitive space, communications strategy can help to unlock transparency, authenticity and engagement among all stakeholders including customers. Clear messaging around passenger health, sustainability and climate-conscious travel builds credibility, alongside rich, immersive storytelling that strengthens emotional connection and whets the travelling appetite.<\/p>\n

Digital and social media campaigns, influencer partnerships and user-generated content can boost authentic engagement \u2013 even across diverse markets \u2013 and help to drive loyalty, the holy grail in this option-rich industry. As we have seen in recent years, data insights will be crucial to sustained growth and crisis readiness, as always, must also be part of the toolkit.<\/p>\n<\/div><\/div><\/div><\/div>

PRGN: your partner<\/h4>

Within this diverse, fast-moving industry, PRGN stands ready to support tourism brands by providing coordinated, impactful communications across multiple markets. Our member agencies work together \u2018as one\u2019 to deliver not only local cultural insights but media relationships and market expertise to help campaigns resonate.<\/p>\n

Other services we provide to global tourism brands \u2013 airlines, hospitality chains, tourism boards etc \u2013 include media relations, influencer engagement, content creation, social media and digital strategy, crisis comms and event promotion, all driven by shared insights and best practices.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Get in touch with a PRGN agency<\/h4><\/div><\/div><\/div>