{"id":2483435,"date":"2026-06-24T09:04:19","date_gmt":"2026-06-24T09:04:19","guid":{"rendered":"https:\/\/prgn.com\/?p=2483435"},"modified":"2026-06-26T15:53:40","modified_gmt":"2026-06-26T15:53:40","slug":"prgn-creates-latin-america-region-as-markets-gain-influence","status":"publish","type":"post","link":"https:\/\/prgn.com\/es_es\/news\/prgn-creates-latin-america-region-as-markets-gain-influence\/","title":{"rendered":"PRGN crea la regi\u00f3n de Am\u00e9rica Latina ante la creciente influencia de sus mercados"},"content":{"rendered":"<h1>Loreley Maldonado es nombrada la primera Vicepresidenta Regional para Am\u00e9rica Latina, mientras PRGN establece regiones independientes para Am\u00e9rica del Norte y Am\u00e9rica Latina dentro de su estructura global<\/h1>\n<p>Ciudad de M\u00e9xico \u2013 <strong>Public Relations Global Network (PRGN)<\/strong> anunci\u00f3 hoy una reestructuraci\u00f3n regional que fortalece su presencia en el continente americano mediante la creaci\u00f3n de Am\u00e9rica Latina como una regi\u00f3n independiente, diferenciada de Am\u00e9rica del Norte. Este cambio permitir\u00e1 brindar un mayor respaldo tanto a las agencias miembro de PRGN como a sus clientes en dos regiones din\u00e1micas que presentan necesidades y realidades de mercado distintas.<\/p>\n<p>Bajo la nueva estructura de PRGN, Am\u00e9rica <a href=\"https:\/\/prgn.com\/es_es\/pr-agencies\/americas\/\" target=\"_blank\" rel=\"noopener\">Norteam\u00e9rica<\/a> estar\u00e1 integrada por las agencias de Estados Unidos y Canad\u00e1, mientras que <a href=\"https:\/\/prgn.com\/es_es\/pr-agencies\/latam-iberoamerica\/\" target=\"_blank\" rel=\"noopener\">Latinoam\u00e9rica<\/a> comprender\u00e1 a M\u00e9xico y a todos los pa\u00edses ubicados al sur del continente americano. Esta reorganizaci\u00f3n re\u00fane a las agencias miembro que comparten una cultura, afinidades y din\u00e1micas de mercado comunes en la regi\u00f3n latinoamericana.\nDe esta manera, PRGN operar\u00e1 a partir de ahora con sus agencias miembro organizadas en cuatro regiones: <a href=\"https:\/\/prgn.com\/es_es\/pr-agencies\/asia-pacific\/\" target=\"_blank\" rel=\"noopener\">Asia Pac\u00edfico<\/a>, <a href=\"https:\/\/prgn.com\/es_es\/pr-agencies\/emea\/\" target=\"_blank\" rel=\"noopener\">EMEA<\/a> (Europa, Medio Oriente y \u00c1frica), Am\u00e9rica Latina y Am\u00e9rica del Norte.<\/p>\n<p>Esta decisi\u00f3n responde al acelerado crecimiento y al creciente valor estrat\u00e9gico de los mercados latinoamericanos. Asimismo, refleja el fortalecimiento de la presencia de la red en la regi\u00f3n, incluyendo su <a href=\"https:\/\/prgn.com\/es_es\/news\/prgn-adds-new-member-agencies-in-paris-and-bogota\/\" target=\"_blank\" rel=\"noopener\">reciente expansi\u00f3n en Colombia<\/a>, la cual consolid\u00f3 la presencia de PRGN en Sudam\u00e9rica.\nLa nueva estructura permitir\u00e1 a las agencias de Am\u00e9rica Latina colaborar de manera m\u00e1s estrecha y ofrecer a los clientes acceso a asesor\u00eda local de confianza en mercados que, en muchas ocasiones, pueden resultar complejos de interpretar desde el exterior.<\/p>\n<div id=\"attachment_2482900\" style=\"width: 160px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2482900\" class=\"wp-image-2482900 size-thumbnail\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2026\/05\/Frederic-Francois-150x150.webp\" alt=\"\" width=\"150\" height=\"150\" \/><p id=\"caption-attachment-2482900\" class=\"wp-caption-text\">Fr\u00e9d\u00e9ric Fran\u00e7ois<\/p><\/div>\n<p>\"A medida que el mundo contin\u00faa evolucionando, ciertas regiones y mercados se transforman con mayor rapidez y adquieren una relevancia estrat\u00e9gica cada vez mayor\u201d, afirm\u00f3 Fr\u00e9d\u00e9ric Fran\u00e7ois, <strong>President of PRGN<\/strong> y socio director de <a href=\"https:\/\/prgn.com\/es_es\/agency\/two-cents\/\" target=\"_blank\" rel=\"noopener\"><strong>Two cents<\/strong><\/a> en B\u00e9lgica y los Pa\u00edses Bajos. \u201cPRGN debe responder a esta evoluci\u00f3n e implementar cambios que fortalezcan a nuestras agencias miembro y aporten una creciente experiencia global a las empresas y organizaciones que buscan asesor\u00eda y servicios de comunicaci\u00f3n a trav\u00e9s de nuestra red.\u201d<\/p>\n<p>Como parte de esta transformaci\u00f3n, PRGN nombr\u00f3 a <strong>Loreley Maldonado<\/strong>, fundadora y directora general de <a href=\"https:\/\/prgn.com\/es_es\/agency\/eje-comunicacion\/\" target=\"_blank\" rel=\"noopener\"><strong>Eje Comunicaci\u00f3n<\/strong><\/a> en M\u00e9xico, como la primera Vicepresidenta Regional para Am\u00e9rica Latina.\nEn este nuevo cargo, Maldonado impulsar\u00e1 la colaboraci\u00f3n entre las agencias miembro de PRGN en toda la regi\u00f3n. Asimismo, apoyar\u00e1 a empresas y organizaciones a conectarse con expertos locales que conocen a profundidad el entorno medi\u00e1tico, regulatorio y empresarial de cada mercado.<\/p>\n<div id=\"attachment_2482906\" style=\"width: 160px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2482906\" class=\"wp-image-2482906 size-thumbnail\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2026\/05\/Loreley-Maldonado-150x150.webp\" alt=\"\" width=\"150\" height=\"150\" \/><p id=\"caption-attachment-2482906\" class=\"wp-caption-text\">Loreley Maldonado<\/p><\/div>\n<p>\"Am\u00e9rica Latina est\u00e1 evolucionando a gran velocidad y sus mercados desempe\u00f1an un papel cada vez m\u00e1s relevante en las decisiones de negocio a nivel global\u201d, se\u00f1al\u00f3 Maldonado. \u201cLa cobertura y las capacidades de PRGN en la regi\u00f3n se han fortalecido significativamente, y nuestras agencias miembro est\u00e1n desarrollando nuevas formas de ofrecer un servicio m\u00e1s coordinado a trav\u00e9s de las fronteras. Asimismo, buscamos incorporar nuevas agencias miembro en mercados estrat\u00e9gicos, particularmente en Panam\u00e1, Costa Rica y Per\u00fa, entre otros\"<\/p>\n<div id=\"attachment_2482902\" style=\"width: 160px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2482902\" class=\"wp-image-2482902 size-thumbnail\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2026\/05\/Natalie-Ghidotti-150x150.webp\" alt=\"\" width=\"150\" height=\"150\" \/><p id=\"caption-attachment-2482902\" class=\"wp-caption-text\">Natalie Ghidotti<\/p><\/div>\n<p>La regi\u00f3n de Am\u00e9rica del Norte continuar\u00e1 siendo liderada por <strong>Natalie Ghidotti<\/strong>, CEO de <a href=\"https:\/\/prgn.com\/es_es\/agency\/ghidotti\/\" target=\"_blank\" rel=\"noopener\"><strong>Ghidotti<\/strong><\/a> , con sede en Little Rock, Arkansas, quien se desempe\u00f1\u00f3 como <a href=\"https:\/\/prgn.com\/es_es\/news\/natalie-ghidotti-americas-rvp-prgn\/\" target=\"_blank\" rel=\"noopener\">Vicepresidenta Regional para las Am\u00e9ricas<\/a>la regi\u00f3n de PRGN que hasta ahora integraba tanto a Am\u00e9rica del Norte como a Am\u00e9rica Latina.\nTanto Ghidotti como Maldonado continuar\u00e1n formando parte del Comit\u00e9 Ejecutivo de PRGN, representando las necesidades e intereses de las agencias miembro en sus respectivas regiones.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_2483438\" style=\"width: 160px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2483438\" class=\"wp-image-2483438 size-thumbnail\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2026\/06\/Nikki-Festa-OBrien_1-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><p id=\"caption-attachment-2483438\" class=\"wp-caption-text\">Nikki Festa O&#8217;Brien<\/p><\/div>\n<p>Previamente, Maldonado form\u00f3 parte del Comit\u00e9 Ejecutivo de PRGN como presidenta del Comit\u00e9 de Conferencias. En ese cargo, encabez\u00f3 el desarrollo de contenidos para las reuniones y conferencias semestrales de la red dirigidas a sus agencias miembro. <strong>Nikki Festa O\u2019Brien<\/strong>, CEO de <a href=\"https:\/\/prgn.com\/es_es\/agency\/greenough-communications\/\" target=\"_blank\" rel=\"noopener\"><strong>Greenough Communications<\/strong><\/a> con sede en Boston, suceder\u00e1 a Maldonado al frente del Comit\u00e9 de Conferencias. Greenough Communications se incorpor\u00f3 a <a href=\"https:\/\/prgn.com\/es_es\/news\/prgn-names-greenough-communications-its-boston-member\/\" target=\"_blank\" rel=\"noopener\">PRGN a principios de 2026<\/a>.<\/p>\n<p>La creaci\u00f3n de esta nueva regi\u00f3n representa un paso importante para PRGN, en un contexto en el que los clientes demandan cada vez m\u00e1s conocimiento y perspectivas locales tanto en Am\u00e9rica Latina como en Am\u00e9rica del Norte. Asimismo, brinda a las agencias miembro un marco m\u00e1s claro para planificar proyectos conjuntos, conformar equipos transfronterizos y respaldar el crecimiento en mercados que contin\u00faan ganando relevancia a nivel global.<\/p>\n<p>&#8212;-<\/p>\n<p><strong>Acerca de PRGN:<\/strong><\/p>\n<p>Fundada en 1992, la Public Relations Global Network (<a href=\"https:\/\/prgn.com\/es_es\/\" target=\"_blank\" rel=\"noopener\">PRGN mantiene altos est\u00e1ndares de admisi\u00f3n para garantizar la solidez e integridad de la red<\/a>) es una de las redes internacionales m\u00e1s grandes del mundo de agencias independientes de relaciones p\u00fablicas y comunicaci\u00f3n, con aproximadamente 900 profesionales en m\u00e1s de 60 ubicaciones a nivel global. Los miembros de PRGN son firmas independientes, de propiedad local y administradas por sus propietarios, especializadas en relaciones p\u00fablicas y comunicaci\u00f3n de marketing, que comparten experiencia y recursos, al tiempo que ofrecen estrategias de comunicaci\u00f3n amplias e integrales a clientes en todo el mundo.<\/p>\n<p>Las empresas u organizaciones interesadas en los servicios de la red mundial de agencias de PRGN pueden visitar su sitio web <a href=\"https:\/\/prgn.com\/es_es\/pr-agencies\/\" target=\"_blank\" rel=\"noopener\">Secci\u00f3n del directorio de agencias<\/a> para m\u00e1s informaci\u00f3n.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Las agencias independientes interesadas en unirse a la red pueden visitar la <a href=\"https:\/\/prgn.com\/es_es\/member-recruitment\/\" target=\"_blank\" rel=\"noopener\">secci\u00f3n para nuevos miembros<\/a> del sitio web de PRGN para obtener m\u00e1s informaci\u00f3n.<\/p>","protected":false},"excerpt":{"rendered":"<p>Loreley Maldonado named first Regional Vice President for Latin America as PRGN creates distinct North American and Latin American regions in its global structure BRUSSELS \/ NEW YORK \u2013 The Public Relations Global Network (PRGN) announced today a regional restructure that enhances its Americas region by creating Latin America as a standalone region, distinct from [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[2011,1256],"tags":[],"coauthors":[1883],"class_list":["post-2483435","post","type-post","status-publish","format-standard","hentry","category-blog-espanol","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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