{"id":2483435,"date":"2026-06-24T09:04:19","date_gmt":"2026-06-24T09:04:19","guid":{"rendered":"https:\/\/prgn.com\/?p=2483435"},"modified":"2026-06-24T09:04:19","modified_gmt":"2026-06-24T09:04:19","slug":"prgn-creates-latin-america-region-as-markets-gain-influence","status":"publish","type":"post","link":"https:\/\/prgn.com\/es_es\/news\/prgn-creates-latin-america-region-as-markets-gain-influence\/","title":{"rendered":"PRGN Creates Latin America Region as Markets Gain Influence"},"content":{"rendered":"<h1>Loreley Maldonado named first Regional Vice President for Latin America as PRGN creates distinct North American and Latin American regions in its global structure<\/h1>\n<p>BRUSSELS \/ NEW YORK \u2013 The <strong>Public Relations Global Network (PRGN)<\/strong> announced today a regional restructure that enhances its Americas region by creating Latin America as a standalone region, distinct from North America. The change gives PRGN member agencies and clients stronger support in two fast-moving regions with separate market needs.<\/p>\n<p>Under the new structure in PRGN, <a href=\"https:\/\/prgn.com\/es_es\/pr-agencies\/americas\/\" target=\"_blank\" rel=\"noopener\">Norteam\u00e9rica<\/a> will include agencies in the United States and Canada. <a href=\"https:\/\/prgn.com\/es_es\/pr-agencies\/latam-iberoamerica\/\" target=\"_blank\" rel=\"noopener\">Latinoam\u00e9rica<\/a> will include Mexico and all countries to its South on the American continent. The change brings together member agencies that share common culture and market dynamics across Latin America. Thus, PRGN will now operate with member agencies organized into four regions, namely <a href=\"https:\/\/prgn.com\/es_es\/pr-agencies\/asia-pacific\/\" target=\"_blank\" rel=\"noopener\">Asia Pac\u00edfico<\/a>, <a href=\"https:\/\/prgn.com\/es_es\/pr-agencies\/emea\/\" target=\"_blank\" rel=\"noopener\">EMEA<\/a> (Europe, Middle East and Africa), Latin America and North America.<\/p>\n<p>This move reflects the fast growth and rising strategic value of Latin American markets. It also reflects the network\u2019s broader reach across the region, including its <a href=\"https:\/\/prgn.com\/es_es\/news\/prgn-adds-new-member-agencies-in-paris-and-bogota\/\" target=\"_blank\" rel=\"noopener\">recent expansion into Colombia<\/a>, which strengthened PRGN\u2019s South American presence. The new structure will help agencies in Latin America work together more closely and help clients find trusted local counsel in markets that can be hard to read from the outside.<\/p>\n<div id=\"attachment_2482900\" style=\"width: 160px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2482900\" class=\"wp-image-2482900 size-thumbnail\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2026\/05\/Frederic-Francois-150x150.webp\" alt=\"\" width=\"150\" height=\"150\" \/><p id=\"caption-attachment-2482900\" class=\"wp-caption-text\">Fr\u00e9d\u00e9ric Fran\u00e7ois<\/p><\/div>\n<p>\u201cAs the world keeps changing and evolving, some regions and markets transform and develop more quickly and become more important than before,\u201d said Fr\u00e9d\u00e9ric Fran\u00e7ois, <strong>President of PRGN<\/strong> and managing partner of <a href=\"https:\/\/prgn.com\/es_es\/agency\/two-cents\/\" target=\"_blank\" rel=\"noopener\"><strong>Two cents<\/strong><\/a> in Belgium and the Netherlands. \u201cPRGN has to respond to this evolution and implement changes that support our members and bring a growing global expertise to the client companies and organizations seeking communications counsel and services from member agencies.\u201d<\/p>\n<p>As part of the change, PRGN appointed <strong>Loreley Maldonado<\/strong>, Founder and CEO of <a href=\"https:\/\/prgn.com\/es_es\/agency\/eje-comunicacion\/\" target=\"_blank\" rel=\"noopener\"><strong>Eje Comunicaci\u00f3n<\/strong><\/a> in Mexico, as the first Regional Vice President for Latin America. In the new role, Maldonado will support work among PRGN member agencies across the region. Maldonado also will help companies and organizations connect with local experts who know the media, policy and business climate in each market.<\/p>\n<div id=\"attachment_2482906\" style=\"width: 160px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2482906\" class=\"wp-image-2482906 size-thumbnail\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2026\/05\/Loreley-Maldonado-150x150.webp\" alt=\"\" width=\"150\" height=\"150\" \/><p id=\"caption-attachment-2482906\" class=\"wp-caption-text\">Loreley Maldonado<\/p><\/div>\n<p>\u201cLatin America is changing at a fast pace, and its markets are playing a larger role in global business decisions,\u201d said Maldonado. \u201cPRGN\u2019s coverage and skills in the region have grown stronger, and our member agencies are launching new ways to offer more coordinated service across borders. We are also looking to add new member agencies in key markets, most notably Panama, Costa Rica and Peru, among others.\u201d<\/p>\n<div id=\"attachment_2482902\" style=\"width: 160px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2482902\" class=\"wp-image-2482902 size-thumbnail\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2026\/05\/Natalie-Ghidotti-150x150.webp\" alt=\"\" width=\"150\" height=\"150\" \/><p id=\"caption-attachment-2482902\" class=\"wp-caption-text\">Natalie Ghidotti<\/p><\/div>\n<p>The North America region will continue to be led by <strong>Natalie Ghidotti<\/strong>, CEO of <a href=\"https:\/\/prgn.com\/es_es\/agency\/ghidotti\/\" target=\"_blank\" rel=\"noopener\"><strong>Ghidotti<\/strong><\/a> in Little Rock, Arkansas, who has served as <a href=\"https:\/\/prgn.com\/es_es\/news\/natalie-ghidotti-americas-rvp-prgn\/\" target=\"_blank\" rel=\"noopener\">Regional Vice President for the Americas<\/a>, the region in PRGN that served both North America and Latin America until now. Ghidotti and Maldonado continue to serve on PRGN\u2019s Executive Committee, representing member agencies\u2019 needs in their respective regions.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_2483438\" style=\"width: 160px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2483438\" class=\"wp-image-2483438 size-thumbnail\" src=\"https:\/\/prgn.com\/wp-content\/uploads\/2026\/06\/Nikki-Festa-OBrien_1-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><p id=\"caption-attachment-2483438\" class=\"wp-caption-text\">Nikki Festa O&#8217;Brien<\/p><\/div>\n<p>Maldonado previously served on PRGN\u2019s Executive Committee as Conference Committee Chair. In that role, she led content development for PRGN\u2019s twice-yearly member meetings and conferences. <strong>Nikki Festa O\u2019Brien<\/strong>, CEO of <a href=\"https:\/\/prgn.com\/es_es\/agency\/greenough-communications\/\" target=\"_blank\" rel=\"noopener\"><strong>Greenough Communications<\/strong><\/a> in Boston, will succeed Maldonado as Conference Committee Chair. Greenough Communications <a href=\"https:\/\/prgn.com\/es_es\/news\/prgn-names-greenough-communications-its-boston-member\/\" target=\"_blank\" rel=\"noopener\">joined PRGN earlier in 2026<\/a>.<\/p>\n<p>The creation of a new region marks an important step for PRGN as clients seek more local insight across Latin America and North America. It also gives member agencies a clearer way to plan shared client work, build cross-border teams and support growth in markets that continue to gain global attention.<\/p>\n<p>&#8212;-<\/p>\n<p><strong>About PRGN:<\/strong><\/p>\n<p>Founded in 1992, the Public Relations Global Network (<a href=\"https:\/\/prgn.com\/es_es\/\" target=\"_blank\" rel=\"noopener\">PRGN mantiene altos est\u00e1ndares de admisi\u00f3n para garantizar la solidez e integridad de la red<\/a>) is one of the world\u2019s largest international networks of independent public relations and communications agencies, with approximately 900 professionals in more than 60 locations globally. PRGN members are independent, local, owner-operated public relations and marketing communications firms that share expertise and resources while providing broad-based, comprehensive communications strategies to clients worldwide.<\/p>\n<p>Companies or organizations interested in the services of PRGN\u2019s worldwide agency network can visit its <a href=\"https:\/\/prgn.com\/es_es\/pr-agencies\/\" target=\"_blank\" rel=\"noopener\">Agency Directory section<\/a> for more information.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Independent agencies interested in joining the network can visit the <a href=\"https:\/\/prgn.com\/es_es\/member-recruitment\/\" target=\"_blank\" rel=\"noopener\">new member section<\/a> of the PRGN website for more information.<\/p>","protected":false},"excerpt":{"rendered":"<p>Loreley Maldonado named first Regional Vice President for Latin America as PRGN creates distinct North American and Latin American regions in its global structure BRUSSELS \/ NEW YORK \u2013 The Public Relations Global Network (PRGN) announced today a regional restructure that enhances its Americas region by creating Latin America as a standalone region, distinct from [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1256],"tags":[],"coauthors":[1883],"class_list":["post-2483435","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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