When most people hear \u201cprofessional development,\u201d they picture heading off to a conference or logging on to a webinar. You learn a few things, and you report back at the staff meeting.<\/p>\n
I love all of that. But at REED<\/a>, we\u2019ve learned professional development can be so much more than an event on the calendar. For us, it\u2019s not a benefit we offer. It\u2019s how we run our agency.<\/p>\n Growth doesn\u2019t happen by accident<\/strong><\/p>\n In 2022, our leadership team grew fast. I stepped up alongside two business partners to run the agency\u2019s day-to-day operations. That opened up big opportunities for our account team. We wanted to make sure they had the support to grow into those roles, and to do it in a way that would last, so we put a name to it and launched an official PD program.<\/p>\n I championed PD because I\u2019d lived it. I’\u2019d been given great opportunities at the company, and I wanted to pour that back into our team. It turns out that our team wanted it just as much. In performance reviews, PD kept coming up as one of their favorite benefits at REED. That told us we were onto something, and the best way to build on it was to make it part of our everyday culture.<\/p>\n