Crisis on Campus: Is Your School Prepared?
The Castle Group, Sept. 10, 2020
From the Covid-19 pandemic to the 2020 Presidential Elections, this school year is unlike any other in the United States. Senior administrators and officials must anticipate possible issues the school could encounter and consider strategies for both internal and external communications. The Castle Group, PRGN’s member agency in Boston, Massachusetts, has collected its top considerations for higher education crisis communications in case the pandemic or the elections happen to disrupt a normal schoolyear.
The New Imperative to Reinventing Businesses Post Covid-19
Perspective Strategies, Aug. 17, 2020
The disruption brought on by the Covid-19 crisis presents a new opportunity for brands and organizations to reinvent and capture the imagination of the new marketplace. Moving forward, being purpose-driven is set to be a core narrative for brands and organizations that are committed to “reform”, “reimagine” and “reinvent” themselves for the new market. Andy See Teong Leng, Founder and Principal of Perspective Strategies, PRGN’s member agency in Malaysia, shares in his latest blog post why he believes this is the way forward and how to get started.
Five Tips for Pitching Media During Covid-19
LC Williams & Associates, Aug 12, 2020
With the global news cycle focused on the pandemic, the COVID era is challenging and changing the way PR pros engage with journalists. LC Williams and Associates, PRGN’s member agency in Chicago, is now offering their best tips for cutting through COVID to keep clients and brands top-of-mind with media.
Here is South Africa’s Covid-19 Resource Portal
HWB Communications, Aug. 10, 2020
Tips for Recent Graduates to Land a Job During Covid-19
Buchanan Public Relations, Aug 5, 2020
How Brands Should Approach Tough Issues in Tough Times
Reed Public Relations, Aug. 5, 2020
With a global pandemic and push for social justice reform around, many brands are finding themselves at a communications crossroads: comment or not comment. Reed Public Relations, PRGN’s member agency in Nashville, Tennessee, has compiled three quick questions brands should ask themselves when deciding how to respond.
Your Guide to Sort Out Coronavirus Myths and Facts
Xenophon Strategies, Aug. 3, 2020
Top 8 Tips to Help Your Company Capitalize on Online Formats
Bianchi Public Relations, July 30, 2020
What are you to do if your carefully planned event is suddenly shifted to the online sphere? How will you capitalize on this new format? Bianchi Public Relations, PRGN’s member agency in Detroit, has come up with top eight tips to extend the reach of your presentation content and help showcase your company as a thought leader in the industry beyond a one-time online conference or event.
The Critical Role of Workplace Culture in the New Normal
Three Box, July 29, 2020
Simply put, communication must be at the heart of workplace culture. But where does it start? And how far should it go in a time of disruption? Amanda Hill, Principal of Three Box, PRGN’s agency member in Dallas, collected her top recommendations for using communication to strengthen and support workplace culture amidst significant change. Amanda’s advice first appeared on Forbes.com as part of the Forbes Dallas Business Council.
Preserving Mental Health in the Workplace, i.e. at Home
Media Profile, July 28, 2020
“Workplace” is still home for many office workers for a while. And at home, the potential mental health issues are very different to what one might experience in an office environment. Regardless of location, mental health impacts everyone. Media Profile, PRGN’s member agency in Toronto, Canada, offers a few things to keep in mind whether you are fighting an active battle or not.
THO Kicks off Covid-19 Response Team
The Hoyt Organization, July 27, 2020
Developing short- and long-term strategic communications counseling as we navigate Covid-19 is a tough challenge. The Hoyt Organization, PRGN’s Los Angeles agency member, has been helping companies through tough situations like this for more than 25 years. The agency has launched a special response page to offer guidance to companies and brands fighting the challenge.
Proactive and Reactive Media Outreach During A Crisis
The Fearey Group, July 22, 2020
The Fearey Group, PRGN’s agency member in Seattle, has run a series of articles in which they walked through critical elements of every crisis communications plan, discussed how to craft the right message during a crisis and reviewed the basics of crisis media training. In this final installment of crisis series, the team’s senior expert explains how to approach proactive and reactive media outreach during a crisis.
Covid-19 & Business Continuity Planning
Three Box, July 16, 2020
Business continuity is one of those elements that’s easy to forget about on a regular business day because, well, it’s a regular business day. And then came Covid-19. Members of the team at Three Box, PRGN’s Dallas member agency, recently weighed in with their observations and reactions after Covid-19 became a reality. Read these perspectives and learn how the expert professionals set themselves up for success.
Business Recovery and Continuity Planning under the Pandemic
The Conroy Martinez Group, July 13, 2020
Now that businesses have adjusted to their “new normal,” what steps does your business need to take now that you are open? The first mandate is to instill confidence in your various markets that you are going above and beyond to keep your employees and your customers safe. PRGN’s Miami agency, The Conroy Martinez Group, tells what the next steps are to preserve business continuity.
In a Global Pandemic Healthcare PR Takes Center Stage
Landis Communications, July 13, 2020
In the age of COVID-19, all the world is looking to experts, government officials, their local family doctor and maybe even a crystal ball for facts as well as insight – and what individuals and their families can do to protect themselves. When it comes to healthcare public relations and communications – data, trust and sensitivity are valued above all else. Landis Communications, PRGN’s San Francisco agency, tells how public relations can help healthcare organizations of all sizes become that trusted information source to the general public, patients and the media.
2020: the Year of “What’s Next?!”
Buchanan Public Relations, July 7, 2020
Starting with a pandemic that effectively shut down many small, and large, businesses and flowing into business decisions regarding a firm stance on equality, 2020 has certainly given companies their share of fire drills. It’s left many executives wondering how to handle everything and fearing what’s coming next. Buchanan Public Relations, PRGN’s Philadelphia member agency, has collected five tips to help traverse the changes, with some current examples.
Workplace Health and Safety Checklist in the New Norm
Perspective Strategies, July 7, 2020
This global public health tsunami inflicted by Covid-19 on global business has disrupted workplaces and exposed storefronts’ lack of readiness in health and safety issues. Perspective Strategies, PRGN’s member agency in Malaysia, has developed the 4+1 Health and Safety Checklist for businesses to kick-start operations again and help reinvent brands and organizations.
Why Boost PR in Tough Times?
Bianchi Public Relations, June 25, 2020
When facing demands for major marcom budget cuts while still trying to reach brand awareness and market visibility goals, marketers don’t need to stop communicating. Instead only need to re-balance the marcom plan, and step up the PR game. Bianchi Public Relations, PRGN’s member agency in Detroit, offers marketers three key reasons to amp up PR activities in the current downturn.
Key Factors Communicators Should Keep in Mind Post-Pandemic
Bianchi Public Relations, June 22, 2020
With new safety and social distancing procedures in place, people in the manufacturing and mobility technology space are slowly resuming operations. Bianchi Public Relations, PRGN’s Detroit member, has collected five things to keep in mind as businesses resume production and communication.
What Covid-19 Teaches Us About Communications
The Hoyt Organization, June 19, 2020
Reinvent Your Live Event Experience – Here’s How
The Castle Group, June 18, 2020
The New Events Model – Through The Client’s Eyes
Bianchi Public Relations, June 18, 2020
Improve Your Business with These Four LinkedIn Strategies
Buchanan Public Relations, June 15, 2020
Double Down on PR When Marketing Budget Slashed
Media Profile, June 15, 2020
Workplace Cultre Has Critical Role in The New Normal
Three Box, June 10, 2020
Media Training: The Covid-Version
HMA Public Relations, May 27, 2020
Classic media training sessions have mostly focused on giving communicators a chance to test themselves in TV, radio and sometimes phone interviews. A new version developed by HMA Public Relations, PRGN’s member agency in Phoenix, Arizona, offers training for interviews in the most popular online platforms journalists use while doing their jobs under lockdowns.
Pivot, not Pause, Your Marketing Efforts
Three Box, May 26, 2020
This is the motto of Three Box, PRGN’s agency member in Dallas, which has launched a dedicated webpage collecting everything clients need to successfully navigate communications during this time. Expect short, digestible tips to long-form articles and videos created by the agency’s team of experts.
Working with the Media Successfully During the Pandemic
Buchanan Public Relations, May 19, 2020
How Social Listening Helps Brand Reputation in The Pandemic
Xenophon Strategies, May 19, 2020
Social listening is an important aspect of your brand and reputation management in normal times. And now add the new reputation issues created by Covid-19, in which there are thousands or hundreds of thousands of discussions brand managers would want to have access to during these unique times. Xenophon Strategies, PRGN’s Washington DC member agency, walks us through the key steps and aspects to show how social listening can play a major, and helpful, role in this arduous exercise.
Adapting Social Media Strategies in a Crisis
Ghidotti, May 14, 2020
The Best 5 Steps for Crisis Communications Readiness
Scandinavian Communications, May 11, 2020
A Cheklist to Manage After Re-start Communications Challenges
Bianchi Public Relations, May 11, 2020
Many companies are now busy getting their offices and facilities ready for a phased-in restart, implementing safety measures related to safe distancing and employee health. But are they also getting ready to communicate when the inevitable happens? PRGN’s Detroit agency member Bianchi Public Relations has developed a communications checklist helping companies prepare for the communications aspects of a reopening – and the next crises situations it may bring about.
Will Brands’ Good Behavior Stay with Us Past-Covid?
WE agency, May 11, 2020
As France is coming to a conditional end of lockdowns this week, Stéphane Billiet, President-CEO of WE agency, PRGN’s member agency in Paris, writes in a blog piece why brands should continue their positively changed attitude shown under the coronavirus outbreak and make it the new normal.
How to Communicate Safety Protocols Prior to Reopening
Bianchi Public Relations, May 5, 2020
Companies globally are frantically preparing their workplaces to enable their upcoming re-opening as safely as possible. Employees want to get back to work, but they are also very concerned about their own health and safety. Bianchi Public Relations, PRGN’s member agency in Detroit, outlines the best ways companies can reassure employees and restore their trust so they are willing to come to work and to engage fully with the new working conditions.
Seeing the Good in People post-Covid
Media Profile, May 5, 2020
As society is beginning to recognize its true heroes in the virus-induced lockdowns, the communications profession is coming back to its core purpose. David Wills, senior vice president of PRGN’s Toronto agency member Media Profile, shares his thoughts on what those core values and functions are and how they will likely be the new norm in communications.
Employee Questions to Prepare for When Planning Reopening After Covid-19
Bianchi Public Relations, April 29, 2020
After weeks of hibernation, some key industries and companies are now planning rolling re-starts of production in the weeks ahead. Most of them are looking at the auto industry for best practices to follow. Bianchi Public Relations, PRGN’s Detroit-based, auto industry-focused member agency, has collected the hard questions companies can expect from their employees before the reopens and better prepare now to answer them.
The Communications Lessons We Can Learn from This Crisis
Bianchi Public Relations, April 23, 2020
This is an ongoing, marathon-like crisis likely to stretch out for weeks and perhaps months. There is still much more communications work to be done, so now is a good time to stop and reflect on what we do well and what needs changed. Bianchi Public Relations, PRGN’s Detroit agency member, has collected five critical questions to evaluate communications work and see where tools, channels or approaches need a refresh.
How to Plan a Virtual Commencement Ceremony?
The Castle Group, April 23, 2020
With in-person graduation ceremonies no longer an option for this spring, colleges, universities and high schools are now facing the difficult question of how to honor and recognize their graduating class in a meaningful way. PRGN’s Boston-based communications, crisis consultant and event management agency The Castle Group is giving advice here on how to connect most effectively faculty, classmates, students, and their families in a virtual setting, while delivering all the pomp and circumstance associated with the celebrations.
Focusing on Recovery and Reinvention
Perspective Strategies, April 23, 2020
With Malaysia in one of the hardest lockdowns of all countries impacted by the pandemic, Perspective Strategies, PRGN’s Kuala Lumpur member agency, is starting two new business initiatives. Titled Recovery and Reinvention Practice, the new consulting service involves leading Malaysian health and safety expert Chang Li-Yen who helps consult companies seeking to prepare themselves for biosafety and biosecurity issues. And PS’s other new venture is the Communications Leadership Academy, which will be led by Cheah Kar Fei, founder of Life Redesigned, a coaching team.
Thanks A Billion Project: 30 Days to Say Thank You
Ghidotti, April 22, 2020
Participate in thanking at least one person in your life every day for the next 30 days – is the gist of a new initiative started in April by Ghidotti, PRGN’s brand new agency member in Little Rock, Arkansas, and Ken Clark, CEO and therapist. Find out how a Covid-19 inspired new project unfolds day by day.
The Pandemic Expressions and Messages Now Used as New Norm
HMA Public Relations, April 22, 2020
Six Tips For a Great Virtual Happy Hour
S&A Communications, April 22, 2020
New Ways Of Communicating Due to Covid-19
HMA Public Relations, April 21, 2020
Build Your Business Continuity Plan Now for After the Pandemic
Xenophon Strategies, April 17, 2020
How we move beyond Covid-19 will likely not be how it was prior to the virus’ impact, and how companies and organizations move forward is an important question to the economy and for the overall recovery of humanity. Xenophon Strategies, PRGN’s Washington DC member explains why to use the time now to build – and how – business continuity plans that will successfully guide employers, employees, stakeholders and consumers navigating a new world with new expectations, as well as challenges and uncertainties.
Don’t Make These Mistakes When Communicating in the Coronavirus Crisis
The Castle Group, April 17, 2020
Culture, Connection and Covid-19 – in the Company
Three Box Strategic Communications, April 16, 2020
Most companies out there are probably classified as “non-essential” businesses, which means they were forced to learn from one day to the other to operate under the new normal – working exclusively from home and collaborating virtually. Three Box Strategic Communications, PRGN’s Dallas agency, has collected a list of tried and tested culture principles that can make such a sudden and significant switch work well.
How to Do Your Marketing In Challenging Times
Xenophon Strategies, April 16, 2020
In challenging times of a global pandemic, should brands and companies stay active with marketing or not? That is the No. 1 question many brands and companies are asking themselves now. Xenophon Strategies, PRGN’s member agency in Washington DC tells how a business can market itself successfully during the Covid-19 pandemic in a few key recommendations.
How to Spice Up Your Social Media in Mid-Covid-19
Bianchi Public Relations, April 16, 2020
Weeks into lockdowns and the fight of the global pandemic, the first shock wave of crisis is passed by now and brands find themselves looking for new communications ideas in – what we all hope is – midway through Covid-19. Bianchi Public Relations, the Detroit-based agency member of PRGN, tells how uplifting content, success stories and other positive-toned themes may now be the content that bring attention to brands’ social media channels.
Why Stay Proactive With Customers During Pandemic?
Xenophon Strategies, April 15, 2020
Moving forward with proactive outreach will benefit both businesses and organizations and their consumer base as it allows to stay on top of customers’ needs and concerns now and manage their expectations during the Covid-19 quarantine, says Xenophon Strategies. PRGN’s Washington DC agency offers several reasons why it is recommending brands, companies, schools, nonprofits and other organizations to stay engaged with their customers now and well into the future.
Five Tips to Keep in Mind When Communicating in the Pandemic
Landis Communications Inc. (LCI), April 13, 2020
With zoom being the norm and newsletters abound, brands, companies and businesspeople keep communicating during the Covid-19 pandemic. Just like with most other activities, some are doing it well, while others not so much. Landis Communications Inc. (LCI), PRGN’s San Francisco agency member gives five pieces of advice how to be the ones who succeed in this tricky effort.
Five Tools to Help Build Reputation in Crisis
Three Box Strategic Communications, April 13, 2020
Effective Legal Marketing in Crisis Mode
Ghidotti, April 9, 2020
Legal marketing during a crisis such as the coronavirus is a delicate act. Traditional marketing efforts that focus exclusively on recruiting new clients, fall on deaf ears, but there are still some ways to share your message effectively. Ghidotti, PRGN’s brand new agency member in Little Rock, Arkansas, is offering here some tips on what to say, sell and do during a crisis.
Covid Crisis Offers Brands Time and Reason for Thorough Checkup Before Restart
Sound Public Relations, April 9, 2020
The pandemic is crystallizing new consumer and relationship habits. Brands are now facing challenges they never have imagined they would have to cope with, says Sound Public Relations in its latest blog post. PRGN’s member agency in Italy has collected the vital elements a thorough brand checkup, rethinking and renewed action will need to involve to make any brand’s restart successful.
Communications Best Practices Amid Covid-19
The Castle Group, April 8, 2020
In its latest expert advice, PRGN’s Boston and Atlanta member agency The Castle Group has collected best practices for communicating during this unprecedented time, how to clearly and effectively communicate with the audiences that matter most, and what the current situation can teach us about crisis communications.
Covid-19 Medical Basics For Companies – Part 3
The Castle Group, April 7, 2020
What to Say, Sell and Do in a Pandemic
Ghidotti, April 6, 2020
Now is not the time to stop your marketing efforts, says Ghidotti, PRGN’s brand new member agency in Little Rock, Arkansas. Once the pandemic is done and we can get back to “normal,” your customers will either be there waiting for you or will have taken this opportunity to move on. Read here ten ideas that can help you keep them.
Covid-19 Medical Basics For Companies – Part 2
The Castle Group, April 6, 2020
Key Covid-19 Comms Questions Answered Here
Three Box Strategic Communications, April 2, 2020
The coronavirus pandemic is a crisis unlike anything anyone has ever seen – and brands are moving quickly to take the right next steps. PRGN’s member agency in Dallas, Three Box Strategic Communications has called out for companies’ communications questions on Covid-19 and gives answers to a few of the most common received.
Three Ways to Network While Social Distancing
HMA Public Relations, April 2, 2020
Networking and professional relationships can feel impossible to maintain as the world continues to social distance. HMA Public Relations, PRGN’s agency member in Phoenix, Arizona, is recommending some great ways to build and maintain connections in your business network during the coronavirus times.
Your Four Ace Players in a Crisis Team
Scandinavian Communications, April 1, 2020
Solving and mitigating crisis situations takes a team and there’s a list of ideal characters and roles every crisis team should include. Scandinavian Communications , PRGN’s member agency in Denmark takes a look at what these key roles are and how they play together to manage crises successfully.
Covid-19 Medical Basics Every Company Should Know
The Castle Group, April 1, 2020
What makes the Covid-19 pandemic extremely difficult to navigate is the amount of unknowns around it. PRGN’s Boston and Atlanta member, The Castle Group is bringing the answers of medical experts to questions most businesses are asking when fighting the virus. Here’s the first batch of questions and answers in their series.
How to Make the Most of Your Video Meetings
Bianchi Public Relations, March 30, 2020
While everybody is doing video calls when working remotely, doing a session well takes some skills and preparations. Bianchi Public Relations , PRGN’s member agency in the Detroit area, is giving some self-tested advice for achieving the best possible video conference meetings with staff and clients.
Business and Personal Resources for Covid-19 Times
HMA Public Relations, March 27, 2020
Many organizations and businesses are developing resources to help continue navigating the impact of Covid-19. PRGN’s Arizona member, HMA Public Relations has spotlighted several of these resources, along with helpful tips to guide businesses and individuals through this public health crisis.
How The Toy Industry Can – and Should – Remain in The Game
Southard Communications, March 27, 2020
With 65%-70% of sales being generated during the Q4 holiday season, the toy industry seems to be enjoying some breathing room despite the current general grip on business by the coronavirus. As Bill Southard, President and CEO of PRGN’s New York agency, Southard Communications , explains in a guest post inthe toybook, the leading toy industry trade publication in the U.S., for toy companies to think Q4 is far off would be a mistake, and looking at current curves in online sales as people are stuck at home with their kids, switching to standby for now would be a clear mistake.
Five Tips to Do Media Relations Well in Covid-19 Times
Bianchi Public Relations, March 26, 2020
Is the media interested in any news outside of Covid-19? The answer is both yes and no, depending on the audience, says Bianchi Public Relations. In its recent blog post, PRGN’s Detroit member agency has collected its best advice to navigate media relations in the B2B and manufacturing space during this time of uncertainty.
What Approach to Take with PR During Covid-19
The Castle Group, March 26, 2020
In a crisis like the one we live in today, we’re working in real-time on critical issues with clients, but also prepare them that soon there will be a lot more to say and it’s better to plan for that, says Sandy Lish, Founder and Principal of PRGN’s Boston and Atlanta agency, The Castle Group. Sandy offers detailed advice on how to stay committed to communications plans from yesterday while living through todays’ action-packed days, while planning and preparing for tomorrow.
Introducing the “COVID-19 Crisis Response Task Force”
The Castle Group, March 26, 2020
In partnership with leading infectious disease experts, former CEOs of nationally-recognized hospitals, and a former United States Secretary of Veterans Affairs, The Castle Group , PRGN’s Boston and Atlanta agency, introduced the “COVID-19 Crisis Response Task Force”, which provides short- and long-term strategic communications counsel, medical strategy and expertise, and business direction related to COVID-19 to support business continuity planning.
Business Saving Business – Resources For Businesses Impacted By Covid-19
The Fearey Group, March 25, 2020
To help create connections among business owners and leaders in Seattle, PRGN’s area member agency The Fearey Group has started a unique initiative to help respond the business challenges of Covid-19. In partnership with BizX, a network of businesses that empower each other through trade, the Business Saving Business Facebook group was launched in March where now more than 2,000 individuals share daily how they are supporting their community, promote their services and protect their enterprises.
E-Newsletters Go Viral In Covid-19
HMA Public Relations, March 25, 2020
An early trend of the lockdown days is an increase in the open rates of e-newsletters. Scott Hanson, President of PRGN’s Arizona member agency HMA Public Relations, is basing his statement on years of experience with a regional e-newsletter reaching more than 30,000 business leaders. See what he has found in recent days.
The New ‘Normal’ – and How to Plan for It
Spider PR and Digital, March 25, 2020
Founder and CEO of Spider PR and Digital, PRGN’s UK agency member, Sara Pearson is taking a look at what world is awaiting us after the Covid-19 is over. Brands beware. The crisis creates new consumer patterns that will stay with us for after the crisis. Here’s how to be winners in this new environment.
Here’s How Virtual Events Can Connect With Your Audience
The Castle Group, March 24, 2020
Many companies are switching from their planned events to virtual formats in a bid to build and keep alive the connection with their clients and audience. PRGN’s member agency in Boston and Atlanta, The Castle Group offers a checklist guiding companies through their shift from live to virtual events.
How to Get Staff Back to Work Again
Landis Communications Inc. (LCI), March 23, 2020
Lessons and tips are pouring on readers on how to get ready for the crisis and how to switch to work-from-home routines. Hardly anything is available on what companies have to do now to avoid another crisis: when they want their employees back in the office. Sean Dowdall, CMO of PRGN’s San Francisco agency Landis Communications Inc. (LCI) , is giving here his seven steps how to do just that.
Social Platforms Speed Up in Times of Crisis
HMA Public Relations, March 20, 2020
Social media platforms are taking advantage that Covid-19 is attracting record number of visitors to them. HMA Public Relations – PRGN’s founding member in Arizona – has taken a look at what innovations and socially responsible messages the platforms are airing at the time of the global public health crisis.
Social Media Tips to Navigate Virus Crisis
S&A Communications, March 20, 2020
Some of the Worst Brand Messages in Covid-19 Times
Buchanan Public Relations, March 20, 2020
Working from home: Advice from PRGN members around the globe
PRGN, March 19, 2020
Many of the 1,000-plus employees from PRGN’s 50 global agencies are already accustomed to remote work scenarios. We’re happy to share their advice for businesses that are new to a remote workforce.
PR Tips Not Just for Auto Suppliers but All B2B Companies
Bianchi PR, March 19, 2020
PRGN’s Detroit agency Bianchi PR shares their top PR advices for automakers for the time of the coronavirus crisis. Their nine tips – from handling customers respectfully to how to change course of scheduled launches and events – offer advice to all B2B companies on rerouting communication in these troubled times.
Readers and Writers, Watch Out for Fake News in Crisis
Industrie-Contact AG, March 19, 2020
How is Coronavirus Impacting Newsrooms?
Three Box, March 19, 2020
Working with the media in times of a widespread crisis is tricky. Brands reaching out to journalists in the front line of the global pandemic must find the right tone and content. Three Box Strategic Communications, PRGN’s Dallas agency, tells how to engage with the media with Covid-19 all around us.
Making the Most of WFH
L.C. Williams & Associates, March 19, 2020
What the Public – and Clients – Want to Hear in a Crisis
Buchanan Public Relations, March 17, 2020
Recipients of crisis communications messages all seek similar things, no matter if from business leaders or government officials. PRGN’s Philadelphia agency Buchanan Public Relations offers six key elements in any critical communication around Covid-19, including some example wordings that go with their tips.
Working from home under Covid-19 – How to Adjust
The Castle Group, March 13, 2020