by Teresa Kriegsman | 3 Mar, 2020
accelent is a strategically oriented versatile full-service agency in Vienna, the heart of Europe, with many years of experience and profound know-how in all classic and digital communication fields. To strengthen our team we are looking for a (Junior) Expert Digital...
by Leeza L. Hoyt, APR | 9 Dec, 2019 | Public Relations
When public relations first came on the scene in the early 1900s, it was originally based on a journalism foundation simply because most companies wanted to get their name in the newspaper. As it evolved, it became a sophisticated approach to creating the right...
by Uwe Schmidt | 21 Oct, 2019 | PR Tips & Trends
No matter how hard they try to avoid it, companies often need to deal with disastrous situations – *it happens. But what makes them an actual PR disaster is not necessarily the mere existence of a crisis but rather the way the crisis is being dealt with. There are...
by Paivi Holmqvist | 29 Jul, 2019 | PR Tips & Trends, Public Relations
Most communications officers know what public relations mean, but rarely do they fully understand everything that should be covered when planning a company’s PR activities for an entire year to come. It’s not only the media, stakeholders or even social media...
by Robert Bauer | 1 Jul, 2019 | Public Relations, Rebranding
Agency life is an evolutionary process and brings times of stability as well as disruptive changes —some of them forced upon the agency from the outside, some of them deliberately initiated to bring the organization to a new level. The Austrian PRGN member formerly...
