For the modern business, social media is an essential tool that makes it possible to connect with your target audience in the very place where they are choosing to spend their time. There are many benefits of using social media for business including building brand presence, building credibility, developing relationships, gathering marketing research, increasing website traffic, and much more.
If you don’t have a strong social media presence, your business is suffering. Yet navigating the social media world can be overwhelming. To help you, here are the top 5 social media platforms that you should start with as you build your online presence, along with our top favorite tips for each platform.
Top 5 Social Media Marketing Platforms
LinkedIn is, by far, the most important business platform for B2B’s among the different social media sites. People are relying more and more on the digital world for networking and finding new leads, and as a marketer or business owner, this is a great place to start. LinkedIn is a great platform that helps you show off your credentials, build authority and trust, all while connecting with potential partners and clients.
• To start, create a LinkedIn Company page here: https://www.linkedin.com/company/add/show
• Optimize your page with photos, descriptions, target keywords, etc.
• Share your LinkedIn Company page on your other social media channels to build exposure.
• Add the URL to your LinkedIn Company page in your email signature to generate additional traffic.
• Share your blog posts on your LinkedIn Company page to gain top of mind awareness with your current customers and potential new customers. Commit to sharing a certain number of posts on LinkedIn per month.
As of June 2017, there were over 2.01 billion active Facebook users. That’s a huge audience, and it’s one that’s constantly growing, with five new profiles being created every second! If your business doesn’t have an active Facebook presence, you are missing out a huge opportunity to reach your audience. Facebook also offers targeted ad options that allow you to carefully target the people who see your posts, which can help convert more viewers into customers.
• Post 3-5 times per week.
• Mix up your content so that it either entertains, educates or inspires! A few examples of content that you could promote include #FAQFridays, behind the scenes photos, employee photos, customer photos, testimonials, blog posts, Facebook Live videos at an event or conference, testimonial videos, contests, etc.
• Take advantage of all the benefits of Facebook Advertising. Did you know that Facebook only shows your posts to 1-3% of your fans? That’s right – you now have to pay to get additional exposure (similar to any other media channel like newspapers or radio.) With as little as $5, you can have your posts be seen in front of a much wider, targeted audience.
• With advanced Facebook Advertising options, you can laser target your audience. You can retarget website visitors, customers within a specific age range or location, job title, and even customers on your current email subscription list!
Do you want your business to show up on Google? Adding a Google+ page is going to be key to that. When you post on Google+, it immediately gets indexed and shows up in search results, making it great for SEO and your visibility in the search engines. After all, Google owns Google+, so they are going to favor people who play in their sandbox.
• Make sure your Google+ page includes your business’s name, map location, contact information, photos and reviews, all of which help people not only find you through the search engine giant, but also become interested in working with you.
• Post at least 1-2 times a week.
• Include target keywords (phrases your customers are searching in Google) in your posts which may help you rank in the search engines.
• Use hashtags in your posts. Google uses hashtags and semantic analysis to correlate relationship between different topics.
YouTube can be a good option if your business has a number of video tutorials or product demos, a YouTube page can be highly profitable. Not only could you potentially monetize your videos, but you can use them to build product understanding and trust, branding yourself as an “expert” in the field.
• Include your target keywords in your video title, description and tags.
• In the description area, write a paragraph about the video, and at the end make sure to include a call-to-action link for more information. The goal is to get people to watch your video, then funnel that traffic back to your website.
• When creating video content, focus on engaging and educating people, but leave them hanging just a bit. Use the video to convince visitors that they need to visit your website for more info.
• Create a brandable YouTube channel banner.
Twitter is on the bottom of the list because it’s the least helpful of these, but it can be beneficial for those businesses that have frequent updates. It’s also free and easy to use, so you might as well add it to your branding efforts.
• Use relevant hashtags in your tweets so that people can find you based on a specific topic.
• Create a brandable hashtag for your business that you can use and have your customers use.
• Remember to retweet and share others posts as well.
Don’t let the social media world pass your business by. Social media marketing is a powerful tool for marketers to gain valuable data and reach new customers that should not be overlooked. Set up your profiles and implement our favorite tips above so you can enjoy the benefits of these marketing platforms for your business.