China Advocate

Linda has 12 years experience in integrated corporate communications. Her specialties range from strategic counselling, brand positioning and messaging, to government relations, media & KOL communications, as well as IPO PR and crisis management. She has led her team to provide integrated communications services to both domestic and international clients including Linked-In, Boston Scientific, UK Department for International Trade (DIT), Outokumpu Stainless, APP, Happy Element, Yuheng Pharmaceutical, DuPont Pioneer, Lionsbridge, Wunderlist App, etc. During her service to DIT, her outstanding skills in coordination and communication as well as her bold application of innovative communication methods were highly recognized by clients. Previously, Linda worked in two foreign consulting firms including Ruder Finn Public Relations. During her time at Ruder Finn, she was responsible for the day-to-day PR management of B2B clients such as Bosch China and Micheline China. Prior to that, Linda worked at YCEEYA Network in New York and Redletter PR in Miami. She was responsible for coordinating various marketing activities, launching social media campaigns, and maintaining media relations. She is familiar with the latest social media marketing trends, and is proficient in video shooting and photography, website design, etc. Linda graduated from University of Miami with a master‘s degree in public relations. She also holds a bachelor’s degree in Communications from China Agricultural University. She is married and has a daughter.