Sobre PRGN
Cómo las marcas están generando confianza en la era de la IA
Brand influence is no longer shaped by one message, one channel or one audience. It is being built across social media, earned media, AI platforms, employees, consumers and public conversations that move quickly.
PRGN surveyed more than 1,800 business, marketing and communications professionals across 48 countries to understand what is really driving brand influence today. The findings show where organizations are adapting, where they are falling behind, and why trust, reputation and authenticity still matter most.
Perspectivas
PRGN Launches Health Practice Group to Meet Rising Global Demand for Health Communications
New group brings together more than 20 independent agencies across four continents, 11 languages and 93 health specialists LONDON / NEW YORK / BRUSSELS – The Public Relations Global Network (PRGN) announced the launch of its Health Practice Group, bringing together…
Brand Influence Expands in Complexity as Organizations Adapt to an AI-Driven Landscape
Survey conducted by Public Relations Global Network finds brand influence remains a top priority, yet a growing mix of channels is redefining how organizations build and manage it effectively
PRGN to Release Results of Second Annual Influence Insights Survey on May 13
Two global webinars will unveil new findings on how brands build trust and influence across regions, industries, and digital channels – with sessions timed for audiences in EMEA, the Americas, and APAC
Problem solving for clients – getting to yes
Trouble-shooting, problem solving, fact finding, crisis communications, corporate communications, issue management, “consulting,” community outreach, event planning, digital advertising, media relations, reputation management…describing what we do on a daily basis can…
Public Relations for Small Businesses: Maximizing Visibility with Tight Budgets
Public relations isn’t just a “nice-to-have” reserved for big brands with big budgets. In fact, every business starts as a small business. And the smart ones understand how public relations can be the key to growing from a small business to a mid-size company to a…
The Next China is Still China: A PR Playbook for the New Era
For multinational companies, the Chinese market can sometimes feel like a moving target. As the founder of a Beijing-based communications firm, I frequently field questions from global brand leaders trying to decode this landscape. With economic shifts and…