por Abbie S. Fink | 10 Ago, 2026 | Consumer Communications, Comunicación corporativa, Influence Insights, Relación con medios, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Gestión de la reputación
For years, organizations have measured success by what people know about them: brand awareness, impressions, media coverage, and website traffic. And although these metrics still matter, they are no longer enough. Today’s business environment demands something...
por Abbie S. Fink | 9 Jul, 2026 | Employer Branding, Influence Insights, PR Tips & Trends, Public Relations, Rebranding
When organizations think about brand influence, attention often turns to external channels. Social media, earned media, influencers, and consumer advocacy tend to dominate conversations about how influence is built and maintained. Employees are rarely at the center of...
por Abbie S. Fink | 15 Jul, 2024 | Consumer Communications, Comunicación corporativa, Faces and Markets of PRGN, Relación con medios, Online PR, PR Tips & Trends, Public Relations, Gestión de la reputación, Social media Management
Business environment in Phoenix, Arizona Offering 300-plus days of sunshine annually, the metropolitan Phoenix area is expected to grow to 6 million people by 2029 and represents nearly 73% of the state’s economy. Phoenix is the 5th largest U.S. city and boasts...
por Abbie S. Fink | 20 Jun, 2024 | Comunicación corporativa, Corporate Social Responsibility, Crisis Communications, Relación con medios, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Gestión de la reputación, Social campaigns
The world continues to face wave after wave of controversial news stories and polarized opinions on a whole variety of issues — from guns, to abortion, to the nature of climate change, the presidential election, war. The role of public relations is often to...
