Survey conducted by Public Relations Global Network finds brand influence remains a top priority, yet a growing mix of channels is redefining how organizations build and manage it effectively
Influence Insights
PRGN to Release Results of Second Annual Influence Insights Survey on May 13
Two global webinars will unveil new findings on how brands build trust and influence across regions, industries, and digital channels – with sessions timed for audiences in EMEA, the Americas, and APAC
Crisis as a Catalyst: Rethinking Crisis Response as a Strategic Reset
In the immediate aftermath of a crisis, the spotlight is bright and the timeline is unforgiving. The decisions made in those early hours shape public perception and set the tone for what comes next. Strong crisis communication doesn’t begin at the breaking point. It’s...
How Brand Influence is Different in Europe and the U.S.?
Key Takeaways for Communicators from the PRGN Influence Insights Global Survey PRGN’s recent global survey on brand influence highlights key differences between Europe and the United States that every communicator should be aware of. While customer loyalty is the most...
Qué están haciendo los líderes globales para generar confianza y mantenerse relevantes
Public Relations Global Network publishes whitepaper on insights from its 2025 global survey on Brand Influence In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a...
How The Brand Influence Equation Has Changed
What Today’s Brands Must Do to Stay Credible and Connected Brand strategy is undergoing a transformation. Influence, once treated as a byproduct of visibility, has become the metric that defines long-term relevance. The shift is being driven by rising expectations...
Trust, Digital Strategies and Customer Loyalty Drive Brand Influence
Survey conducted by Public Relations Global Network finds business leaders view brand influence as increasingly important, with digital channels leading growth strategies NEW YORK / BRUSSELS – A new global survey of marketing and business leaders across 40 countries...
PRGN to Introduce Influence Insights Survey
The first of its kind global survey conducted by Public Relations Global Network will be released on April 29 NEW YORK / BRUSSELS – Anticipation is growing as the PRGN Influence Insights, the first-of-its kind global survey on the role of influence in branding...
Sobre PRGN
PRGN reúne a las principales agencias independientes de relaciones públicas del mundo en una red global sólida y gestionada por sus propios miembros. Con más de 50 firmas cuidadosamente seleccionadas en seis continentes, combinamos un profundo conocimiento local con alcance global para conectar con los mercados, audiencias y conversaciones que realmente importan.
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How AI, Trust and Influence Are Reshaping Global Brands
Explore PRGN’s latest global study on how organisations are adapting brand influence strategies in an AI-driven world.
Latest News
Brand Influence Expands in Complexity as Organizations Adapt to an AI-Driven Landscape
(NEW YORK / LONDON / BRUSSELS — May 14, 2026) – New global survey findings from business, marketing and communications professionals across 48 countries highlight how organizations are navigating an evolving landscape for brand influence, with artificial...
PRGN to Release Results of Second Annual Influence Insights Survey on May 13
Two global webinars will unveil new findings on how brands build trust and influence across regions, industries, and digital channels — with sessions timed for audiences in EMEA, the Americas, and APAC The Public Relations Global Network will present the results of...
K+ Group se une a PRGN y amplía la presencia de la red global en Europa Central
Warsaw-based integrated communications agency adds strategic PR, digital and research capabilities to PRGN’s growing roster (WARSAW / BRUSSELS / NEW YORK, April 22, 2026) – The Public Relations Global Network (PRGN) announced today that K+ Group, a Warsaw-based...

