If the Moment Demands Change, Don’t Waste ItIn the immediate aftermath of a crisis, the spotlight is bright and the timeline is unforgiving. The decisions made in those early hours shape public perception and set the tone for what comes next....
Continue ReadingPRGN’s recent global survey on brand influence highlights key differences between Europe and the United States that every communicator should be aware of. While customer loyalty is the most valued metric on both sides of the Atlantic, Europe takes a more strategic and long-term approach, emphasizing reputation, values, and sustainability. In contrast, the U.S. tends to...
Continue ReadingIn an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a high-stakes pursuit....
Continue ReadingBrand strategy is undergoing a transformation. Influence, once treated as a byproduct of visibility, has become the metric that defines long-term relevance. ...
Continue ReadingNEW YORK / BRUSSELS – A new global survey of marketing and business leaders across 40 countries highlights a fundamental shift in branding strategies, with trust, reputation and digital engagement emerging as the most important drivers of brand influence. The research, which was commissioned by the Public Relations Global Network (PRGN) and conducted by Researchscape International...
Continue Reading"*" indicates required fields
