by Abbie S. Fink | 10 Sep, 2026 | B2B Communications, Consumer Communications, Corporate Social Responsibility, Influence Insights, Measurement, Online PR, PR Tips & Trends, Public Relations, Social Media Marketing
Brand influence has never been particularly easy to measure. Organizations can track media coverage, social engagement, website traffic, sales, and other concrete outcomes, but knowing what can be measured is different from knowing what matters. The measures that are...
by Abbie S. Fink | 10 Aug, 2026 | Consumer Communications, Corporate Communications, Influence Insights, Media Relations, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management
For years, organizations have measured success by what people know about them: brand awareness, impressions, media coverage, and website traffic. And although these metrics still matter, they are no longer enough. Today’s business environment demands something...
by Abbie S. Fink | 9 Jul, 2026 | Employer Branding, Influence Insights, PR Tips & Trends, Public Relations, Rebranding
When organizations think about brand influence, attention often turns to external channels. Social media, earned media, influencers, and consumer advocacy tend to dominate conversations about how influence is built and maintained. Employees are rarely at the center of...
by Abbie S. Fink | 15 Jul, 2024 | Consumer Communications, Corporate Communications, Faces and Markets of PRGN, Media Relations, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social media Management
Business environment in Phoenix, Arizona Offering 300-plus days of sunshine annually, the metropolitan Phoenix area is expected to grow to 6 million people by 2029 and represents nearly 73% of the state’s economy. Phoenix is the 5th largest U.S. city and boasts...
by Abbie S. Fink | 20 Jun, 2024 | Corporate Communications, Corporate Social Responsibility, Crisis Communications, Media Relations, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Reputation Management, Social campaigns
The world continues to face wave after wave of controversial news stories and polarized opinions on a whole variety of issues — from guns, to abortion, to the nature of climate change, the presidential election, war. The role of public relations is often to...
