Measurement

Trust, Digital Strategies and Customer Loyalty Drive Brand Influence

By PRGN Admin

Survey conducted by Public Relations Global Network finds business leaders view brand influence as increasingly important, with digital channels leading growth strategies

NEW YORK / BRUSSELS – A new global survey of marketing and business leaders across 40 countries highlights a fundamental shift in branding strategies, with trust, reputation and digital engagement emerging as the most important drivers of brand influence. The research, which was commissioned by the Public Relations Global Network (PRGN) and conducted by Researchscape International...

Comunicación Integrada: Estrategia y Táctica para Resultados de Alto Impacto

By Rogério Artoni - Race Comunicación

En un mundo donde la comunicación es el motor que conecta marcas y personas, el concepto de comunicación integrada va más allá de ser una elección estratégica: es una necesidad. En Race Comunicación, la agencia de PRGN (Public Relations Global Network) en Brasil, combinamos metodologías consagradas como PESO (Paid, Earned, Shared, Owned) y el Global PR...

Tendencias de contenido: Uso de formatos de vídeo cortos (Reels, TikTok) para llegar a audiencias jóvenes

By Dominique Biquard - IDENTIA / PR

En la era digital, los vídeos cortos han dejado de ser una simple tendencia para consolidarse como uno de los formatos más efectivos en la comunicación con audiencias jóvenes. Plataformas como TikTok, Reels de Instagram y YouTube Shorts están marcando un nuevo estándar en el consumo de contenido, ofreciendo a las marcas y organizaciones una oportunidad...

Sustainability Awards Offer Important Guidance for Companies and Stakeholders

By Michael Diegelmann - cometis AG

Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. Meet the Integrity Star Award which presents a completely new approach and objectively evaluates companies against 4,000 criteria in their published sustainability reports....

Crafting a Robust Communications Strategy to Propel 2024 Company Growth

By Nick Leighton, Owner & CEO - NettResults Middle East

1. Define Clear Objectives:

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Now is the time to plan for 2024. If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience....

Will Generative AI Replace Marketers and Content Creators?

By Katie Casciato, Content Director - Roopco

Machine vs. Man: Does AI Efficiency Trump Human Creativity?

Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5 billion by the year 2028—a more than sevenfold jump...

Essential Guide to Effective Communication Measurement for CMOs

By Anni Kosunen, account director - Ellun Kanat

1) The importance of communication measurement for CMOs

For CMOs, understanding the importance of effective communication measurement is vital. Looking to validate and amplify their communication successes, CMOs – or chief marketing officers – need to be aware of effective strategies that truly reshape the broader landscape of organizational impact....

Leveraging Tech Innovation and AI in PR: A Modern Approach

By Nick Leighton, Owner and CEO - NettResults Middle East

1. Enhanced Media Monitoring

In the dynamic landscape of Public Relations (PR), staying ahead of the curve is crucial. Integrating technological innovations and Artificial Intelligence (AI) has revolutionized how PR professionals operate, enabling more strategic, informed, and efficient practices. Here’s a look at how embracing these advancements can elevate PR endeavors....

5 PR Tools That Will Boost Your Communications Team’s Productivity

By Julie Osborne, Account Supervisor - Roopco

1. PR Monitoring & Analysis Tools

In the ever-dynamic world of public relations, we all know that there are many hats to be worn, various tasks to be juggled and conflicting deadlines to be met. Without the ease and convenience of digital PR tools, your competitors will beat you to the punch every time. But by building a robust arsenal of the...

Key KPIs to Measure ESG Performance

By Etienne Vioget - Cabinet Privé de Conseils, S.A.

The rise of ESG reporting

Over the past few years, awareness around environmental, social, and governance (ESG) issues has been on the rise among consumers, investors, policymakers, and the media. As a result, there is increasing demand for companies to measure and report on their ESG performance, enabling external stakeholders to assess their overall sustainability performance and improve their social and...

Five Best Ways to Use Social Media in a Corporate Crisis

By Natalie Ghidotti, CEO - Ghidotti

Respond Quickly

In today’s digital age, social media plays a significant role in shaping public opinion, spreading information rapidly and influencing brand perception. When a crisis occurs – whether it’s a product recall, a disgruntled employee or any other type of emergency – social media monitoring serves a crucial role in a comprehensive crisis communications plan....

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