Nick Leighton, Owner & CEO - NettResults Middle East
Katie Casciato, Content Director - Roopco
A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Now is the time to plan for 2024. If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience. If you think… Continue reading Crafting a Robust Communications Strategy to Propel 2024 Company Growth
Anni Kosunen, account director - Ellun Kanat
Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5 billion by the year 2028—a more than sevenfold… Continue reading Will Generative AI Replace Marketers and Content Creators?
Nick Leighton, Owner and CEO - NettResults Middle East
For CMOs, understanding the importance of effective communication measurement is vital. Looking to validate and amplify their communication successes, CMOs – or chief marketing officers – need to be aware of effective strategies that truly reshape the broader landscape of organizational impact. Let’s be honest. The headline in the first draft of this article was… Continue reading Essential Guide to Effective Communication Measurement for CMOs
Julie Osborne, Account Supervisor - Roopco
In the dynamic landscape of Public Relations (PR), staying ahead of the curve is crucial. Integrating technological innovations and Artificial Intelligence (AI) has revolutionized how PR professionals operate, enabling more strategic, informed, and efficient practices. Here’s a look at how embracing these advancements can elevate PR endeavors. 1. Enhanced Media Monitoring AI-driven tools offer unprecedented… Continue reading Leveraging Tech Innovation and AI in PR: A Modern Approach
Etienne Vioget - Cabinet Privé de Conseils, S.A.
In the ever-dynamic world of public relations, we all know that there are many hats to be worn, various tasks to be juggled and conflicting deadlines to be met. Without the ease and convenience of digital PR tools, your competitors will beat you to the punch every time. But by building a robust arsenal of… Continue reading 5 PR Tools That Will Boost Your Communications Team’s Productivity
Natalie Ghidotti, CEO - Ghidotti
The rise of ESG reporting Over the past few years, awareness around environmental, social, and governance (ESG) issues has been on the rise among consumers, investors, policymakers, and the media. As a result, there is increasing demand for companies to measure and report on their ESG performance, enabling external stakeholders to assess their overall sustainability… Continue reading Key KPIs to Measure ESG Performance
In today’s digital age, social media plays a significant role in shaping public opinion, spreading information rapidly and influencing brand perception. When a crisis occurs – whether it’s a product recall, a disgruntled employee or any other type of emergency – social media monitoring serves a crucial role in a comprehensive crisis communications plan. Navigating… Continue reading Five Best Ways to Use Social Media in a Corporate Crisis