Measurement Archives

Sustainability Awards Offer Important Guidance for Companies and Stakeholders

Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. Meet the Integrity Star Award which presents a completely new approach and objectively evaluates companies against 4,000 criteria in their published sustainability reports. Sustainability awards are intended to provide orientation and recognition for companies in order… Continue reading Sustainability Awards Offer Important Guidance for Companies and Stakeholders

Crafting a Robust Communications Strategy to Propel 2024 Company Growth

By Nick Leighton, Owner & CEO - NettResults Middle East

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Now is the time to plan for 2024. If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience. If you think… Continue reading Crafting a Robust Communications Strategy to Propel 2024 Company Growth

Will Generative AI Replace Marketers and Content Creators?

By Katie Casciato, Content Director - Roopco

Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5 billion by the year 2028—a more than sevenfold… Continue reading Will Generative AI Replace Marketers and Content Creators?

Essential Guide to Effective Communication Measurement for CMOs

By Anni Kosunen, account director - Ellun Kanat

For CMOs, understanding the importance of effective communication measurement is vital. Looking to validate and amplify their communication successes, CMOs – or chief marketing officers – need to be aware of effective strategies that truly reshape the broader landscape of organizational impact. Let’s be honest. The headline in the first draft of this article was… Continue reading Essential Guide to Effective Communication Measurement for CMOs

Leveraging Tech Innovation and AI in PR: A Modern Approach

By Nick Leighton, Owner and CEO - NettResults Middle East

In the dynamic landscape of Public Relations (PR), staying ahead of the curve is crucial. Integrating technological innovations and Artificial Intelligence (AI) has revolutionized how PR professionals operate, enabling more strategic, informed, and efficient practices. Here’s a look at how embracing these advancements can elevate PR endeavors. 1. Enhanced Media Monitoring AI-driven tools offer unprecedented… Continue reading Leveraging Tech Innovation and AI in PR: A Modern Approach

5 PR Tools That Will Boost Your Communications Team’s Productivity

By Julie Osborne, Account Supervisor - Roopco

In the ever-dynamic world of public relations, we all know that there are many hats to be worn, various tasks to be juggled and conflicting deadlines to be met. Without the ease and convenience of digital PR tools, your competitors will beat you to the punch every time. But by building a robust arsenal of… Continue reading 5 PR Tools That Will Boost Your Communications Team’s Productivity

Key KPIs to Measure ESG Performance

By Etienne Vioget - Cabinet Privé de Conseils, S.A.

The rise of ESG reporting Over the past few years, awareness around environmental, social, and governance (ESG) issues has been on the rise among consumers, investors, policymakers, and the media. As a result, there is increasing demand for companies to measure and report on their ESG performance, enabling external stakeholders to assess their overall sustainability… Continue reading Key KPIs to Measure ESG Performance

Five Best Ways to Use Social Media in a Corporate Crisis

By Natalie Ghidotti, CEO - Ghidotti

In today’s digital age, social media plays a significant role in shaping public opinion, spreading information rapidly and influencing brand perception. When a crisis occurs – whether it’s a product recall, a disgruntled employee or any other type of emergency – social media monitoring serves a crucial role in a comprehensive crisis communications plan. Navigating… Continue reading Five Best Ways to Use Social Media in a Corporate Crisis

Measurement

Sustainability Awards Offer Important Guidance for Companies and Stakeholders

Leveraging Tech Innovation and AI in PR: A Modern Approach

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