El principal tema de discusión en los editoriales de los periódicos y en los programas de tertulia radiofónica en estos días en mi país, Chile, es la privacidad de los mensajes de WhatsApp. Como mencioné en una entrada anterior, las filtraciones se han vuelto un tema recurrente en la medida en que los medios online y...
Continue ReadingNEW YORK / BRUSSELS – A new global survey of marketing and business leaders across 40 countries highlights a fundamental shift in branding strategies, with trust, reputation and digital engagement emerging as the most important drivers of brand influence. The research, which was commissioned by the Public Relations Global Network (PRGN) and conducted by Researchscape International...
Continue Reading2024 was an unprecedented year. Over two billion people across at least 50 countries were called to the polls—making it one of the most significant global democratic events in recent history. But beyond the numbers, something else shaped the political landscape: the quiet but real AI-generated disinformation....
Continue ReadingBRUSSELS and NEW YORK – The Public Relations Global Network (PRGN) has appointed Marisa Toro, co-founder and partner of Marlow Insight, as the new regional vice president for Europe, Middle East, and Africa (EMEA). Toro succeeds Christina Rytter, managing director of Scandinavian Communications, who has served since November 2023....
Continue ReadingSe ha hecho común que el público pueda tener acceso a filtraciones de juicios que aún están en su debido proceso. Este fenómeno se ha incrementado con la masificación de los medios on line, trayendo consigo consecuencias en la imagen pública de los afectados, en forma inmediata....
Continue ReadingThe Washington, DC, metropolitan area encompasses a vibrant and diverse business environment influenced by the U.S. federal government, numerous international organizations and is headquarters to many major corporations....
Continue ReadingCada año, PRGN presenta en su portal en inglés las predicciones de sus agencias miembro sobre las tendencias clave que marcarán la Comunicación y las Relaciones Públicas en el próximo curso. En esta edición, además de presentar las perspectivas globales, también ofrece por primera vez una edición especial en español. En ella se encuentran las contribuciones...
Continue ReadingNEW YORK/BRUSSELS/BEIJING – The Public Relations Global Network (PRGN) today announced the appointment of Shawn Jiang Xiaofeng, founder and general manager of China Advocate, as the new regional vice president of PRGN for Asia-Pacific. Jiang takes over from Joanne Chan, who has held the position since October 2022....
Continue ReadingNEW YORK / LONDON – The Public Relations Global Network (PRGN) announced today it has added four new agencies in Taiwan, Spain, Florida and Oregon. The additions raise the number of member agencies in the network to 58, enhancing its ability to serve clients throughout the world. ...
Continue ReadingThe Public Relations Global Network (PRGN) announced winners of its 2024 Best Practice Awards at an awards gala ceremony held at the Hotel du Parc des Eaux-Vives in Geneva, Switzerland, and attended by 43 member agencies from across the globe....
Continue ReadingColorado is truly characterized by early adoption and that ethos filters into business, culture, and politics. Colorado became among the first two states to legalize adult recreational marijuana nearly a decade ago. Since then, the “green rush” has contributed more than $1 billion in tax revenue and added 44,000 cannabis-related jobs. Sustainability consistently is a top...
Continue ReadingMexico holds a strategic position as the economic and financial hub of Latin America, offering unique business opportunities. The country provides a favorable environment for foreign investment, nearshoring and entrepreneurship....
Continue ReadingArgentina is the third largest economy in Latin America and very busy in technology and startups. Beyond the richness of the land, enhanced by a strong agro-food sector (meat, wheat, soybean rice, etc.), mining, oil & gas, we must highlight the value of educated human talent in the country. The development of services, management and professionals...
Continue ReadingNEW YORK-LONDON-HONG KONG – The Public Relations Global Network (PRGN) announced today the slate of new officers recently elected for one of the world’s largest networks of independent Public Relations, Public Affairs and communications agencies. The appointments were announced at PRGN’s bi-annual Spring member conference, held in Hong Kong on May 24-25....
Continue ReadingBrussels/Nairobi – The Public Relations Global Network (PRGN) announced today that two of its members in the EMEA (Europe, Middle East and Africa) region have formed a partnership to address global lobbying challenges and empower organizations in Africa and Europe to navigate regulatory complexities and drive policy impact effectively....
Continue ReadingEnhancing its capabilities in Europe’s Nordic Region, the Public Relations Global Network (PRGN) announced today it has added independent Sweden-based Aspekta AB to its global network....
Continue ReadingAt the intersection of public relations and public policy is an opportunity for communication professionals to exert considerable influence. Public policy decisions can impact our client businesses and organizations, making it imperative for PR and communications experts to understand how to navigate this terrain effectively. Although the legislative process can be arcane, skillful use of public...
Continue ReadingThe Public Relations Global Network (PRGN) announced winners of its 2023 Best Practice Awards at an awards gala ceremony held at the FANG Restaurant in San Francisco and attended by more than 30 member agencies from across the globe....
Continue ReadingNEW YORK / LONDON / HONG KONG -– The Public Relations Global Network (PRGN) announced today it has added Beijing-based China Advocate to its global network. The addition raises the number of member agencies in the network to 56 and enhances PRGN’s coverage of the all-important Asia-Pacific region....
Continue ReadingNEW YORK-LONDON-BRUSSELS – The Public Relations Global Network (PRGN) announced today the appointment of Natacha Clarac, general director of Athenora Consulting in Brussels, Belgium, as its new President-Elect....
Continue ReadingAs 32nd President of the Public Relations Global Network, Andy See is also the first Asian president of one of the world’s largest networks of independent PR and communications agencies. A native of Malaysia and founder and principal partner of Perspective Strategies in Kuala Lumpur, Andy started his one-year service at PRGN’s Member Meeting and Conference...
Continue ReadingBrussels is the lobbying capital of Europe. Corporations – big and small – from various industries and from various countries – in and outside the European Union – try to participate to influence the making of the law. And it works. It is estimated that there are over 25,000 lobbyists working in the European Quarter. ...
Continue ReadingNEW YORK / LONDON – The Public Relations Global Network (PRGN) announced today it has added Finland-based Ellun Kanat Oy to its global network. The addition raises the number of member agencies in the network to 55....
Continue ReadingAfter the past few months of corporate missteps, it would be simple to advise companies to just keep their heads down and not engage in potentially controversial issues. But that’s not how PR folks roll. ...
Continue ReadingEthics and transparency, AI and innovations, ESG agenda and constant crisis mode – these are some of the key trends that will shape 2023 for brands and communicators, say PRGN’s leading global communications experts in our annual collection of PR predictions....
Continue ReadingNEW YORK-LONDON-BRUSSELS – The Public Relations Global Network (PRGN) announced today the appointment of Natacha Clarac, general director of Athenora Consulting in Brussels, Belgium, as its new Regional Vice President for the Europe, Middle East and Africa (EMEA) region. Natacha will replace Sara Pearson, Founder and Chairman of integrated communications agency Spider in London, UK, who...
Continue ReadingThe Public Relations Global Network (PRGN) announced winners of its 2022 Best Practice Awards at an awards gala ceremony held at the Gardens by the Bay in Singapore and attended by more than 30 member agencies from across the globe....
Continue ReadingThe Public Relations Global Network (PRGN) announced winners of its 2021 Best Practice Awards today in an online Awards Gala ceremony attended virtually by member agencies from across the globe....
Continue ReadingThere’s a saying that there are two things you shouldn’t talk about at parties: religion and politics. That’s because talking about either one is liable to get you into hot water with people who might otherwise be your best friends. ...
Continue ReadingNEW YORK-LONDON – The Public Relations Global Network (PRGN) announced today the slate of new officers for one of the world’s largest networks of independent PR and communications agencies. The appointments were announced during PRGN’s recent bi-annual Spring member conference, held virtually due to the Covid-19 pandemic....
Continue ReadingWith crises of democracies and capitalism the end of this decade has brought to us globally, it has become more and more necessary and frequent for diverse interest groups to express their opinions to governments in fast and powerful ways to change the environment around them....
Continue ReadingGlobally, there has been an increase in public affairs campaigns initiated by various parties including governments, non-governmental organizations, businesses and special interest groups. These campaigns are developed to sway public opinion on various issues or even to lobby for certain changes in regulations or laws....
Continue ReadingThe worldwide image of business lobbyists is rather negative: they fight to defend only their companies’ interests; they mobilize their energy to keep a status quo when the world is requesting changes; they act in the shadow. But this aversion to lobbying is not a fatality: the root causes of negative mindsets can be changed if...
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