PR Tips & Trends

 

Región LATAM - Iberoamérica

Lithuania – Efficiency Attracts a Startup Ecosystem

By Ieva Naujalytė, Managing Partner - Adverum

Business environment in Lithuania Lithuania offers an ideal environment for business growth with minimal bureaucracy and efficient processes. It ranks highly globally for its digital skills availability and economic freedom. Setting up your business here is quick and easy, with the entire process conveniently completed online within days. This streamlined setup process contributes to Lithuania’s… Continue reading Lithuania – Efficiency Attracts a Startup Ecosystem

PRGN Hong Kong Conference Generates Ideas and More Business Collaborations

By Gabor Jelinek, Executive Director, PRGN

As members of the Public Relations Global Network have returned home from the most recent member meeting and conference in Hong Kong at the end of May, chances are increasing for more business collaborations among the 50+ agencies spread across six continents. In the latest episode of the PRGN Presents Podcast outgoing PRGN President Andy… Continue reading PRGN Hong Kong Conference Generates Ideas and More Business Collaborations

Dubai – Where Global Business Meets Limitless Possibilities

By Nick Leighton, Founder and CEO - NettResults Middle East

Business environment in the United Arab Emirates Dubai’s business environment is a vibrant mix of innovation, opportunity, and strategic positioning, ideal for enterprises looking to expand their global footprint. Known for bridging East and West, the city offers access to emerging markets across the Middle East, Asia, and Africa. Its cosmopolitan nature and business-friendly policies,… Continue reading Dubai – Where Global Business Meets Limitless Possibilities

Sweden: Entrepreneurial Force at the Heart of the Nordic Region

By Martin Lucander, Partner - Aspekta AB

Business environment in Sweden Sweden is an EU member state and benefits greatly from the free movement of goods, services, people, and capital. Located in the middle of the Nordic region, Sweden has historically also cultivated strong trade relations and close cooperation with its neighbouring Nordic countries. Other main trade and export partners are Germany,… Continue reading Sweden: Entrepreneurial Force at the Heart of the Nordic Region

France – A Blend of Tradition and Innovation

By Stéphane Billiet - WE change

Business Environment in Paris and France France boasts a diverse business environment characterized by a blend of tradition and innovation. Its strategic location in Europe, well-developed infrastructure, and skilled workforce make it an attractive destination for investors. The country’s strong industrial base, particularly in sectors like aerospace, automotive and luxury goods, contributes significantly to its… Continue reading France – A Blend of Tradition and Innovation

Green Claims Directive: Re-establishing Trust in Sustainability Communication

By Martin Lucander, Partner - Aspekta AB

With the passing of the Green Claims Directive, the EU now picks up the gauntlet against corporate greenwashing. By laying down stringent rules for how companies may deploy claims about their sustainability, the intention is to eliminate the practices of greenwashing that for so long have been misleading consumers into making unsustainable choices. While legislation… Continue reading Green Claims Directive: Re-establishing Trust in Sustainability Communication

Philadelphia – City of Brotherly Love

By Anne A. Buchanan, APR, - Buchanan Public Relations

Business Environment in Philadelphia Philadelphia is the largest city in Pennsylvania, and the sixth largest city in the U.S. – a fact that outsiders often forget, given its situation between super-cities New York and Washington, D.C., Philadelphia is a true East Coast city – cosmopolitan, international, trendsetting. It is a stark contrast from Pittsburgh on… Continue reading Philadelphia – City of Brotherly Love

Arkansas – Southern Roots, Global Impact

By Natalie Ghidotti, APR, - Ghidotti

Business Environment in Arkansas Agriculture anchors Arkansas’ economy; it’s the No. 1 U.S. rice producer and the No. 3 broiler chicken producer. It is fast becoming a top outdoor recreation hub, particularly for year-round mountain biking. A small state, Arkansas is home to big business. It’s the headquarters for Walmart, Tyson Foods, J.B. Hunt and… Continue reading Arkansas – Southern Roots, Global Impact

Building a Communications Team: The Client Perspective

By Leeza L. Hoyt, APR, - The Hoyt Organization, Inc.

A conversation with James Mowdy, corporate communications director for the Community Housing Opportunities Corporation Building a team from an internal communications point of view can be challenging. What’s the best way to tackle this process? How do you select a team of consultants that can work together, support each other and leverage the total experience… Continue reading Building a Communications Team: The Client Perspective

Denmark – A Business-Friendly Frontrunner in Technology, Green Energy and Life Sciences

By Christina Rytter - Scandinavian Communications

Business Environment in Denmark Denmark has earned a position as global leader in innovation due to its different business environment and culture. Today Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Copenhagen, the capital city, is… Continue reading Denmark – A Business-Friendly Frontrunner in Technology, Green Energy and Life Sciences

Los Angeles, California – The City of Angels

By Leeza L. Hoyt, APR - The Hoyt Organization, Inc.

Business Environment in Los Angeles, California Los Angeles is an epicenter of global communications. It’s where people come to be noticed. It’s where you start if you want to reach the world. With the world-famous Pacific Ocean beaches to the left, and picturesque – often snowcapped – mountains to the right, Los Angeles is what… Continue reading Los Angeles, California – The City of Angels

Merger & Acquisition Communication Best Practices for Deal Success

By Brad Kostka - Roopco

According to the Harvard Business Review, “70-90% of acquisitions are abysmal failures.” There are many reasons for this. One is a lack of clear, concise and timely communication. This can scuttle a deal or drive it off the rails after the transaction has closed. Implementing a strategic communication plan will manage expectations, alleviate fears, and… Continue reading Merger & Acquisition Communication Best Practices for Deal Success

Helsinki, Finland – Growth Path Ahead

By Taru Tujunen - Ellun Kanat

Business Environment in Finland Finland has been crowned as the happiest country in the world seven times in a row. It has held this title since 2018 in the World Happiness Report. Many factors that contribute to this success are also very relevant for the business environment. At the heart is trust. Finland is built… Continue reading Helsinki, Finland – Growth Path Ahead

Nashville, Tennessee – Making Noise in Music City

By Lauren Reed Williams - REED

Business environment in Nashville Nashville’s rapid growth and diverse economy make it a prime secondary market for business. With a daily population increase of 86 in 2023 and headquarters like HCA, Nissan, VUMC, Amazon, and TikTok, it showcases a strong mix of sectors. The hospitality industry, worth $9.2 billion, highlights its economic vitality, supporting 70,000… Continue reading Nashville, Tennessee – Making Noise in Music City

The Key to an Outstanding Sustainability Report

By Ariane Hofstetter - cometis AG

In today’s corporate landscape, sustainability is more than a buzzword; it’s a critical component of business strategy. As concerns over climate change and social inequality escalate, companies are pushed not only to implement sustainable practices but also to report these efforts transparently and meaningfully. We often picture the sustainability report as some sort of formal… Continue reading The Key to an Outstanding Sustainability Report

Ohio – Business Growth Fueled by Manufacturing & Healthcare

By Brad Kostka - Roopco

Ohio Boasts a Thriving Business Environment Marked by a diverse economy and a central geographic location in the U.S., Ohio’s business landscape is a prime destination for companies seeking growth and opportunity. Like many other Midwestern U.S. states, Ohio offers strong industry clusters, booming infrastructure and a supportive business environment focused on the value of… Continue reading Ohio – Business Growth Fueled by Manufacturing & Healthcare

Sustainability Awards Offer Important Guidance for Companies and Stakeholders

By Michael Diegelmann - cometis AG

Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. Meet the Integrity Star Award which presents a completely new approach and objectively evaluates companies against 4,000 criteria in their published sustainability reports. Sustainability awards are intended to provide orientation and recognition for companies in order… Continue reading Sustainability Awards Offer Important Guidance for Companies and Stakeholders

Italy – Empowering Innovation with Food, Design, Fashion and Tech

By Alessandra Malvermi - Sound Public Relations

Business environment in Italy Italy’s business landscape blends tradition with innovation, anchored by SMEs and complemented by multinational branches, notably in Milan and Rome. Spanning sectors from food to fashion, design and logistics, Italy is also becoming a tech and startup hub supported by government incentives. This environment offers vast opportunities for storytelling in PR… Continue reading Italy – Empowering Innovation with Food, Design, Fashion and Tech

PRGN Adds Aspekta AB in Sweden, Expands Capabilities in Europe’s Nordic Region

By
Andy See Teong Leng

Enhancing its capabilities in Europe’s Nordic Region, the Public Relations Global Network (PRGN) announced today it has added independent Sweden-based Aspekta AB to its global network. “The addition of Aspekta not only further expands PRGN’s global footprint, but also adds a team with valuable client experience to our global network,” said PRGN President Andy See.… Continue reading PRGN Adds Aspekta AB in Sweden, Expands Capabilities in Europe’s Nordic Region

Malaysia – The Future-Forward and Business Ready Market

By Andy See Teong Leng - Perspective Strategies

Business environment in Malaysia Malaysia, situated in Southeast Asia, is known for its breathtaking landscapes, bustling cities, and thriving industries. Malaysia’s robust financial and banking sectors, pro-business policies, well-developed infrastructure, and government support make it an easy place to conduct business. The country has received worldwide recognition by various international institutions including: Top country in… Continue reading Malaysia – The Future-Forward and Business Ready Market

Embracing AI in Public Relations: A New Frontier

By Nick Leighton - NettResults Middle East

In the world of public relations and marketing, Artificial Intelligence (AI) is no longer a futuristic concept but a present reality. With AI tools like ChatGPT, the industry has witnessed a paradigm shift in how communication strategies are developed and implemented.  Embracing AI involves a journey that will continue to open up new avenues for… Continue reading Embracing AI in Public Relations: A New Frontier

The ESG Revolutionaries: Meet Five Innovators Building a Better Sustainable Future

By Michael Diegelmann - cometis AG

In a world increasingly aware of The urgent need for environmental preservation and social responsibility, businesses and organizations are stepping up to implement pioneering initiatives that go beyond profit-making. Embracing Environmental, Social, and Governance (ESG) principles, these innovative projects are driving sustainable change and shaping a more conscientious future for industries worldwide. Let us explore… Continue reading The ESG Revolutionaries: Meet Five Innovators Building a Better Sustainable Future

Chile – Recognized by Investors Around the World

By Valentina Giacaman - RumboCierto Comunicaciones

Business environment in Chile Chile is still one of Latin America’s most stable and prosperous nations, with strong regulations of its markets and great economy for the last 30 years. Many foreign companies choose Chile as a platform to invest in the Andes region. It has been recognized by investors around the world thanks to… Continue reading Chile – Recognized by Investors Around the World

The Intersection of Public Relations and Public Policy: A Strategic Approach

By Chip Taylor - Novitas Communications

At the intersection of public relations and public policy is an opportunity for communication professionals to exert considerable influence. Public policy decisions can impact our client businesses and organizations, making it imperative for PR and communications experts to understand how to navigate this terrain effectively. Although the legislative process can be arcane, skillful use of… Continue reading The Intersection of Public Relations and Public Policy: A Strategic Approach

India – Where Diversity Meets Dynamic Growth

By Sunil Puri - Mileage Communications - India

Public Relations in India’s Diverse Market India is fast becoming a crucial market for public relations. This is fueled by its fast-growing economy, diverse workforce, and dynamic consumer base, driven by a young population. Furthermore, the country’s diverse regions sometimes necessitate a hyper-local communications approach, sensitive to each region’s languages and ethnic requirements. Cultural, geopolitical,… Continue reading India – Where Diversity Meets Dynamic Growth

South Korea – A High-Tech Economy and a Cultural Powerhouse

By Grace Haekyung Son - PR House Co., Ltd.

Business environment in South Korea Korea is the world’s 13th largest economy. It is a business hub of innovation and economic vitality, with several thriving sectors such as technology, consumers products, luxury goods, K-contents, travelling, and many more. 1. Korea is a hi-tech economy Korea is a world leader in electronics manufacturing, shipbuilding, steel, and… Continue reading South Korea – A High-Tech Economy and a Cultural Powerhouse

Beijing, China – Immense Opportunities for Business

By Shawn Jiang Xiaofeng - China Advocate

Business environment in China China, with its vast geographical area and diverse development, offers immense opportunities for businesses. The Chinese market by GDP is as massive as the European Union, with territory twice the size of EU countries combined. From the bustling megacities of Beijing and Shanghai to the rapidly developing towns in the inland,… Continue reading Beijing, China – Immense Opportunities for Business

Hong Kong – Asia’s World City

By Joanne Chan - LBS Communications Consulting Ltd

Business environment in Hong Kong Renowned as Asia’s World City, Hong Kong stands as a vibrant and dynamic market and business environment. As one of the world’s leading international financial centres, it boasts a prime geographical location, a gateway to Mainland China, and acts as a conduit for global enterprises looking to tap into the… Continue reading Hong Kong – Asia’s World City

Media Training for an Evolving News Landscape

By David Wills - Media Profile

Working in communications for more than three decades, I have seen firsthand how a strong spokesperson can impact the narrative of a story – whether that’s establishing thought leadership and shifting perceptions about a specific issue, resetting a reporter’s pre-existing negative bias, or simply building brand awareness through great storytelling. However, for anyone who’s been… Continue reading Media Training for an Evolving News Landscape

Tel Aviv, Israel – Home of Dynamic Entrepreneurial Spirit

By Hanan Kamir - KAMIR

Business environment in Israel Tel Aviv, Israel, is home of dynamic entrepreneurial spirit. Israel is a democratic state in the Middle East and boasts a vibrant business ecosystem. The country is currently facing a war that might have implications on its business industry, though the Israeli economy was in a very strong position when the… Continue reading Tel Aviv, Israel – Home of Dynamic Entrepreneurial Spirit

Tokyo, Japan – Premier Destination for Business

By Judy Kuramata - Integrate Communications

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Commitment to a high quality of life, safety, healthcare, and education establishes an ideal environment for businesses and residents alike. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and… Continue reading Tokyo, Japan – Premier Destination for Business

The Value of a Global PR Network

By Gábor Jelinek, Executive Director

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. And while PRGN members share several millions of dollars’ worth of business every year, it’s important to highlight that such business deals or referrals do not happen from one day… Continue reading The Value of a Global PR Network

2024 PR Predictions: Technology and Global Trends Pose Tough Questions for Comms Pros

By Gábor Jelinek

Following a mixed year in 2023 marked by business challenges, geopolitical escalation and giant leaps in technology developments, 2024 will bring a spillover of all of these effects as well as fundamental questions on business and communications that companies, brands, and agency owners will have to work together to find new answers for. Technology is… Continue reading 2024 PR Predictions: Technology and Global Trends Pose Tough Questions for Comms Pros

Commercial Brands in a Sustainability-Driven Business World…

By Alexandra Dinita, General Manager - Free Communication

The main role we have, as PR and communication consultants, is to advise and support our clients to build honest, truth-based communications. This is highly important for any communication area and it’s actually vital when we discuss about sustainability.  Because we all need higher moral choices in this strange world we live in today, after… Continue reading Commercial Brands in a Sustainability-Driven Business World…

Crafting a Robust Communications Strategy to Propel 2024 Company Growth

By Nick Leighton, Owner & CEO - NettResults Middle East

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Now is the time to plan for 2024. If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience. If you think… Continue reading Crafting a Robust Communications Strategy to Propel 2024 Company Growth

Will Generative AI Replace Marketers and Content Creators?

By Katie Casciato, Content Director - Roopco

Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5 billion by the year 2028—a more than sevenfold… Continue reading Will Generative AI Replace Marketers and Content Creators?

Amplify Your PR Wins

By Amanda Hill, Principal - Three Box Strategic Communications

Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine. How do today’s PR teams keep up? Savvy PR leaders have learned to amplify their PR wins to get the biggest impact. Amplification is incredibly efficient. It’s taking a PR… Continue reading Amplify Your PR Wins

Essential Guide to Effective Communication Measurement for CMOs

By Anni Kosunen, account director - Ellun Kanat

For CMOs, understanding the importance of effective communication measurement is vital. Looking to validate and amplify their communication successes, CMOs – or chief marketing officers – need to be aware of effective strategies that truly reshape the broader landscape of organizational impact. Let’s be honest. The headline in the first draft of this article was… Continue reading Essential Guide to Effective Communication Measurement for CMOs

Unlocking Revenue Potential with the Power of PR

By Michelle Lyng, CEO and Founder - Novitas Communications

Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative. There’s a need for education when discussing how PR can drive revenue. As we talk… Continue reading Unlocking Revenue Potential with the Power of PR

Leveraging Tech Innovation and AI in PR: A Modern Approach

By Nick Leighton, Owner and CEO - NettResults Middle East

In the dynamic landscape of Public Relations (PR), staying ahead of the curve is crucial. Integrating technological innovations and Artificial Intelligence (AI) has revolutionized how PR professionals operate, enabling more strategic, informed, and efficient practices. Here’s a look at how embracing these advancements can elevate PR endeavors. 1. Enhanced Media Monitoring AI-driven tools offer unprecedented… Continue reading Leveraging Tech Innovation and AI in PR: A Modern Approach

Navigating the New Normal: Insights on Post-Covid Events

By Frédéric François - Two cents

The COVID-19 pandemic has reshaped the way we live, work, and interact with one another. One of the most profoundly affected areas has been events. From large-scale international conferences to intimate business meetings, the events industry faced unprecedented challenges and changes during the pandemic. In this week’s episode of PRGN Presents, I had the opportunity… Continue reading Navigating the New Normal: Insights on Post-Covid Events

Embracing ESG in Investor Relations

By Joanne Chan, Managing Director - LBS Communications Consulting Ltd

In today’s financial landscape, the importance of Environmental, Social, and Corporate Governance (ESG) is inevitably rising. In particular, Hong Kong has experienced a notable shift towards this trend, propelled by more stringent regulations. Nevertheless, a significant challenge emerges: many listed companies in the city grapple with seamlessly integrating ESG into their investor relations strategies. Identifying… Continue reading Embracing ESG in Investor Relations

PR Agencies and Law Firms: New Allies in Corporate Crises

By Valentina Giacaman, Founding Partner - RumboCierto Comunicaciones

A few years ago, if a client was about to face a crisis, they would first call their preferred lawyer to arrange for an appropriate legal specialist who can conduct a situation analysis. Today, that is no longer necessary. The same lawyer would ask to involve immediately a communications specialist in the team, who will… Continue reading PR Agencies and Law Firms: New Allies in Corporate Crises

Five Steps to Manage Client-Agency Relationships

By Brianne Murphy Miller - Landis Communications Inc. (LCI)

All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort! Setting things up correctly at the start is key. If both client and agency understand relationships, responsibilities and expectations, it’s usually smooth sailing. Here are five… Continue reading Five Steps to Manage Client-Agency Relationships

How a Values-Aligned Mission is Good for Business

By Sean Dowdall, President - Landis Communications Inc. (LCI)

Growing up in a small town on the Flathead Indian Reservation in Western Montana, I was lucky to be surrounded by a strong community, including the consolidated Salish and Kootenai Native American Tribes. The Tribes’ goal was for their community to succeed by leading with their values. Over the years, the tribal organizations worked to… Continue reading How a Values-Aligned Mission is Good for Business

How to Best Leverage Social Media to Reach B2B Decision-Makers

By Natalie Ghidotti, CEO - Ghidotti

While the vast landscape of social media provides a multitude of opportunities for your business to connect with its audience, publishing content without a clear strategy won’t capture the attention of the ones who truly matter to your business. Successfully leveraging social media to reach B2B decision-makers begins with identifying where they are most active… Continue reading How to Best Leverage Social Media to Reach B2B Decision-Makers

Steps to Avoid a PR Crisis When You Have a Corporate Crisis

By Toomas Kull, Senior Consultant - Cabinet Privé de Conseils, S.A.

It’s that moment when you realize that the situation could soon spin out of control. Something has happened within the organization, and only a few select people are aware of it for now. If, or indeed when, the news gets out, the information will spread fast, and reactions will be swift. Your customers will be… Continue reading Steps to Avoid a PR Crisis When You Have a Corporate Crisis

Leadership Buy-In is Essential for PR and Communications Success

By Gilbert Manirakiza, Founder and CEO - The Newmark Group

In the world of public relations and communications, having a seat at the table is essential, but who occupies that seat is equally critical. The active involvement of executive leaders and their understanding of the role of communication can significantly impact an organization’s brand reputation and success. By embracing storytelling, empowering executives, and implementing consistent… Continue reading Leadership Buy-In is Essential for PR and Communications Success

5 PR Tools That Will Boost Your Communications Team’s Productivity

By Julie Osborne, Account Supervisor - Roopco

In the ever-dynamic world of public relations, we all know that there are many hats to be worn, various tasks to be juggled and conflicting deadlines to be met. Without the ease and convenience of digital PR tools, your competitors will beat you to the punch every time. But by building a robust arsenal of… Continue reading 5 PR Tools That Will Boost Your Communications Team’s Productivity

Unveiling the Power of PR-Legal Partnership

By Dominique Biquard, partner - IDENTIA / PR

Being based in Buenos Aires, our agency’s collaboration with other firms in PRGN has proven invaluable for both national and international client companies. And as a partner at Identia PR, I’ve often witnessed the incredible synergy that arises from the PR-legal partnership, i.e., when PR and legal experts join forces.  PR practitioners, like me, are… Continue reading Unveiling the Power of PR-Legal Partnership

Key KPIs to Measure ESG Performance

By Etienne Vioget - Cabinet Privé de Conseils, S.A.

The rise of ESG reporting Over the past few years, awareness around environmental, social, and governance (ESG) issues has been on the rise among consumers, investors, policymakers, and the media. As a result, there is increasing demand for companies to measure and report on their ESG performance, enabling external stakeholders to assess their overall sustainability… Continue reading Key KPIs to Measure ESG Performance

Tips to Earn “Best Agency to Work for” Award

By Gabrielle Vermeulen, Project Manager - Two cents

In the dynamic world of agencies, creating a workplace that stands out as the best is a continuous challenge. It’s not just about having a well-decorated office or offering high salaries. It’s about fostering a culture that values each team member, promotes engagement, and supports a great work-life balance. In this article, we’ll delve into… Continue reading Tips to Earn “Best Agency to Work for” Award

Transformation: Stepping out of Comfort and Embracing New Paradigms

By Bradly Howland - Alkemi Collective

As a leader in business and captain of a rapidly evolving agency in South Africa, I’ve found myself reflecting on the essence and nuances of transformation, especially in our current economic landscape. My beliefs and values that drive transformation in our business are based on a rich tapestry of experiences, not just from my South… Continue reading Transformation: Stepping out of Comfort and Embracing New Paradigms

Five Best Ways to Use Social Media in a Corporate Crisis

By Natalie Ghidotti, CEO - Ghidotti

In today’s digital age, social media plays a significant role in shaping public opinion, spreading information rapidly and influencing brand perception. When a crisis occurs – whether it’s a product recall, a disgruntled employee or any other type of emergency – social media monitoring serves a crucial role in a comprehensive crisis communications plan. Navigating… Continue reading Five Best Ways to Use Social Media in a Corporate Crisis

Five Habits That Improve a PR Pro’s Productivity

By Samantha Frost, Vice President - L.C. Williams & Associates

In a career defined by busy, unpredictable days, PR pros are always looking for ways to be more productive. Here are five ways to help you work smarter – not harder – and prioritize productivity. Guard Your Mornings Many studies have shown that looking at your phone first thing in the morning can leave you… Continue reading Five Habits That Improve a PR Pro’s Productivity

Event Sustainability — The Triple Bottom Line

By Danielle Dickinson, CMP, Senior Vice President, Events, - The Castle Group

There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance (ESG) factors influence event planning. The triple bottom line leans into the impression a company makes on its people, profit, and the planet, while ESG uses a more… Continue reading Event Sustainability — The Triple Bottom Line

Translating C-Suite Vision into Impactful Messaging

By Leeza L. Hoyt, APR, - The Hoyt Organization, Inc.

C-suite executives play a pivotal role in shaping an organization’s vision and strategy, and they rely on skilled communicators – such as their PR professionals or the chief communications officer – to translate their vision into impactful messaging to the organization and its stakeholders. This involves a careful balance of positioning the issues correctly, and… Continue reading Translating C-Suite Vision into Impactful Messaging

How to Pick the Right Influencers for Your Brand

By Sara Camp, Account Supervisor - L.C. Williams & Associates

No matter what social media channels you frequent, you’ll surely find yourself as a target of influencer marketing. With millions of influencers to choose from, PR professionals should keep a few things in mind before launching a partnership. Here are five steps to pick the right influencers for your brand. Clearly Define your Target Audience… Continue reading How to Pick the Right Influencers for Your Brand

Navigating Changing Priorities in Business and Marketing

By Nick Leighton - NettResults Middle East

I had another opportunity to engage in a thought-provoking podcast conversation on PRGN Presents. Abbie Fink from HMA Public Relations and I delved into the ever-changing priorities in business and marketing.  Recognizing the unprecedented economic environment and evolving buyer behavior, I shared some thoughts on the need for marketing managers to reprioritize their strategies recommending… Continue reading Navigating Changing Priorities in Business and Marketing

Top 5 PR Needs of a Tech Company

By Natalie Ghidotti - Ghidotti

In a highly competitive business landscape, a company’s success depends not only on its innovative products and services but also on its effectiveness to communicate with its target audience. As a tech company, due to the complexities of the digital realm, truly understanding your audience and how to communicate with them is crucial. By narrowing… Continue reading Top 5 PR Needs of a Tech Company

Navigate Mid-Year Budget Cuts With These Comms Strategies

By Helena Desmet, Project Manager - Two cents

Both for in-house communications teams and PR agencies, it is not uncommon to face a mid-year reduction in the communications budget. The cuts can be a result of various causes, such as economic conditions, a shifting focus or a strategy review. When it happens it is very challenging for the comms team, especially if there… Continue reading Navigate Mid-Year Budget Cuts With These Comms Strategies

Protect Your Reputation During Supply Chain Interruptions

By Erin Vogt, APR - Peritus PR

While talking with a friend about her job in supply chain management at a local steel company, she joked, “Before the pandemic, nobody even knew what supply chain management was. Now everyone knows.” Chances are you or your business has experienced the impact of unforeseen supply chain issues throughout the pandemic. Many industries’ supply chains… Continue reading Protect Your Reputation During Supply Chain Interruptions

President Andy See: a Good to Great Story for Comms and PRGN Ahead

By Gábor Jelinek

As 32nd President of the Public Relations Global Network, Andy See is also the first Asian president of one of the world’s largest networks of independent PR and communications agencies. A native of Malaysia and founder and principal partner of Perspective Strategies in Kuala Lumpur, Andy started his one-year service at PRGN’s Member Meeting and… Continue reading President Andy See: a Good to Great Story for Comms and PRGN Ahead

“We Still Need to Fight Misinformation and Disinformation”

By David Wills - Media Profile

The slippery slope of misinformation and disinformation is getting steeper. And when you add politics to the mix, it’s like throwing oil on the slope, too. While I am encouraged that many people are adapting and learning to challenge what they read and hear, I believe this is a fight where those of us in… Continue reading “We Still Need to Fight Misinformation and Disinformation”

Mastering Communications: Top Five Strategies for Professional Services Firms

By Leeza L. Hoyt, APR - The Hoyt Organization, Inc.

Effective public relations is an indispensable component of the business strategies for professional services firms, which include everything from an investment banking entity to an architectural firm, and more.  While the primary function is to establish and uphold the reputation, credibility, and visibility of these firms within their respective markets, a well thought out strategic… Continue reading Mastering Communications: Top Five Strategies for Professional Services Firms

What Brands Should Consider Before Joining Social Issues

By Valentina Giacaman - RumboCierto Comunicaciones

Until a few years ago, it was unthinkable for a brand to join and support a cause on purpose, because brands were expected to maintain neutrality and objectivity. It was a big No-No for brands to have an “opinion” on things like humans do, and corporate communications was restricted to announcements and figures on the… Continue reading What Brands Should Consider Before Joining Social Issues

Lobbying in Brussels

By Natacha Clarac - Athenora Consulting

Brussels is the lobbying capital of Europe. Corporations – big and small – from various industries and from various countries – in and outside the European Union – try to participate to influence the making of the law. And it works. It is estimated that there are over 25,000 lobbyists working in the European Quarter. … Continue reading Lobbying in Brussels

Six Ways Marketing and PR Leaders Can Avoid Burnout

By Nick Leighton - NettResults Middle East

Managing a team of marketing and PR professionals can be stressful. Depending on your role, you’re likely responsible for the team’s performance and outcomes, tracking the ROI of PR campaigns, monitoring online and public sentiment and scrutiny of your client, and coordinating the accurate and effective execution of press releases or other critical communications. This… Continue reading Six Ways Marketing and PR Leaders Can Avoid Burnout

Communications in Israel: the Challenge

By Hanan Kamir - KAMIR

Israel is one of the fastest-growing countries in the world. At just 75 years old, it has become a significant player in the global economy and a true contributor to the development of technology. Israel is known as the startup nation, with thousands of startups operating in a country of 9.5 million people. This, and… Continue reading Communications in Israel: the Challenge

Making Sure Your Public Relations Efforts Generate New Business

By Leeza L. Hoyt, APR - The Hoyt Organization, Inc.

Today, media relations outreach and social media programs are considered basic fundamentals in a public relations program, but in truth, they are just one component of a successful business strategy. Given public relations is an integral component in today’s business landscape, a strategic investment in communications efforts can drive results and help companies stand out… Continue reading Making Sure Your Public Relations Efforts Generate New Business

Four Ways PR Can Reinforce Content Marketing

By Natalie Ghidotti - Ghidotti

It’s no secret that the rise of social media and content marketing has made it easier to connect and engage directly with your target audience. However, as consumers become increasingly more skeptical of marketing tactics and spin, third-party validation in the form of media coverage can be the perfect complement to further amplify the reach… Continue reading Four Ways PR Can Reinforce Content Marketing

Navigating Tumultuous Waters: Careless Companies Sink, Thoughtful Companies Swim

By Michelle Lyng - Novitas Communications

After the past few months of corporate missteps, it would be simple to advise companies to just keep their heads down and not engage in potentially controversial issues. But that’s not how PR folks roll.   A recent Gallup poll found that the United States is almost evenly divided about whether businesses should take a… Continue reading Navigating Tumultuous Waters: Careless Companies Sink, Thoughtful Companies Swim

Playing the Long Game in B2B Marketing

By Natalie Ghidotti - Ghidotti

When you’re living in a material world, instant gratification is the name of the game and your business-to-consumer marketing approach should cater to its audience accordingly. However, when your focus is on B2B marketing, your clients’ services are the product and the purchasing process is not as simple as clicking “Add to Cart” nor should… Continue reading Playing the Long Game in B2B Marketing

The Use of Data and Technology in PR

By Kate Alexander - Alexander PR

Technology has a central role in communications and organisational operations, to the degree that a technology blind spot on a company board can have serious and wide-ranging implications for a company. A board’s lack of understanding of the technology landscape can cause missed opportunities for growth that stems from the evaluation and adoption of or… Continue reading The Use of Data and Technology in PR

Top Three Reasons Why Every Company Needs Good ESG Reporting

By Michael Diegelmann - cometis AG

There’s no time to postpone establishing the necessary structures for proper ESG reporting. Capital markets demand essential non-financial information to make informed investment decisions, your biggest clients are under pressure to report on sustainability data from their suppliers – i.e. your company‘s data! – and the legislative requirements are getting stricter by the minute. Capital… Continue reading Top Three Reasons Why Every Company Needs Good ESG Reporting

What to do When a Crisis Hits Your Business

By Nick Leighton - NettResults Middle East

When a crisis hits a business and affects its reputation, the response must be prompt, transparent, and effective. Here are the most important things a business should do when a crisis hits the media, affecting its reputation. Firstly, a business should acknowledge the crisis publicly. Silence can make the situation worse and lead to negative… Continue reading What to do When a Crisis Hits Your Business

How Digital PR Strategies Drive New Business

By Leeza L. Hoyt, APR - The Hoyt Organization, Inc.

In today’s economic environment, every company is looking for ways to improve efficiency, cut costs and pack the new business pipeline. For savvy C-suite executives, public relations is a key component to building the right personality for their brand. As a result, it also sets the stage to build the new business pipeline. How does… Continue reading How Digital PR Strategies Drive New Business

Sustainability and ESG: Enablers Of The Purpose-Driven Narrative

By Andy See Teong Leng - Perspective Strategies

Stakeholder and customer expectations have changed drastically in recent times, putting much pressure on businesses and brands to actively engage and communicate. It is now an expectation from stakeholders that businesses must operate with more accountability to the planet and people, besides making profits. This is not just true of regulators and investors, but also… Continue reading Sustainability and ESG: Enablers Of The Purpose-Driven Narrative

The Role of Boards In Crisis Leadership

By Dwayne Alexander - Alexander PR

New White Paper Shares Expert Advice from Around the Globe A crisis is often evaluated by how the CEO or Management handle it leaving out the important role of the board. There are common factors that come together to create bad habits but with improved communication you can avoid a dysfunctional board of directors. Crisis… Continue reading The Role of Boards In Crisis Leadership

Reviving Healthcare and Pharma Communications after the Pandemic

By Robert Bauer - accelent communications

The Covid-pandemic has left behind some major obstacles for future healthcare and pharma communications campaigns. While there are regional differences, the general pattern seems to be global and comprises of four key trends: a renewed scepticism towards science in general and medical sciences specifically; a deep distrust in the pharmaceutical industry; a spirit of non-reflected… Continue reading Reviving Healthcare and Pharma Communications after the Pandemic

What to Consider When Repositioning a Brand in 2023

By Charlie Hatch - Roopco

In today’s dynamic and evolving business landscape, repositioning a brand can be a critical strategy for redefining a company’s trajectory, maintaining relevance, reaching new audiences and increasing market share. In short, brand repositioning offers businesses a chance to reimagine how they are perceived, and in turn, enhance their growth over the long run. If that… Continue reading What to Consider When Repositioning a Brand in 2023

PR4.0 Has Arrived – Are You Ready For It?

By Andy See - Perspective Strategies

We have seen so much change in recent years. The world has rapidly shifted towards digital, and Industry 4.0 is sweeping across value chains of most if not all economic sectors. The age of PR (or Public Relations) 4.0 has arrived together with the massive shift to digital and social. PR4.0 is more than just… Continue reading PR4.0 Has Arrived – Are You Ready For It?

Storytelling: Four Tips to Succeed in 2023

By Natalie Ghidotti - Ghidotti

For thousands of years, humankind has chronicled stories to learn from and teach others, and it is through the recounting of these stories that lessons have been passed down for generations. As a species, we have progressed greatly from those early days and technology has made way for more detailed representations of these lessons. While… Continue reading Storytelling: Four Tips to Succeed in 2023

Meet The Hottest Housing Market Around: The Metaverse

By Lauren Reed - REED

At a time when the metaverse and metaverse marketing are simultaneously erupting with popularity and widely misunderstood,  Lauren Reed, owner of REED Public Relations, sat down with Jennifer Poythress, founder of The Rabbit Hole VR & Virtual Marketing, to discuss all things metaverse marketing. Poythress, who has a background in virtual reality, public relations, digital… Continue reading Meet The Hottest Housing Market Around: The Metaverse

Revolutionizing PR and Marketing: How Artificial Intelligence is Changing the Game

By Brad Kostka - Roopco

The marketing AI revolution is in the early stages. In order to avoid getting left behind, communications professionals need to be aware of the artificial intelligence (AI) technologies that are available to them, determine which ones can have the greatest impact on their business and start putting them to use. What is marketing artificial intelligence?… Continue reading Revolutionizing PR and Marketing: How Artificial Intelligence is Changing the Game

How to Address Client Demands for ROI in Communications & PR

By Charlie Hatch - Roopco

When it comes to marketing and PR, tactics often seem subjective. Everyone’s got an opinion on whether that advertising campaign was effective, or if this message would be best received by stakeholders. But when it comes to ROI in marketing, subjectivity gets tossed aside in favor of concrete results and analysis. As PR and marketing… Continue reading How to Address Client Demands for ROI in Communications & PR

The Art of Communication in Challenging Times

By Ieva Naujalyte - Adverum

Inflation is skyrocketing. Economies around the world are stalling. And on top of all this – we have a war in Europe. However you look at it, these are challenging times. Many people feel anxious about money, health, and their future; people are increasingly in a state of chronic stress because they face multiple crises.… Continue reading The Art of Communication in Challenging Times

Meaning and Purpose Fuel Attraction to Public Relations Jobs

By Michelle Lyng - Novitas Communications

Early in my career, I once bought a $600 espresso machine thinking this and great snacks were the keys to employee retention and satisfaction. As a more seasoned leader, I cringe that I ever thought something so foolish. The truth is that in all areas of our lives, we are searching for greater happiness and… Continue reading Meaning and Purpose Fuel Attraction to Public Relations Jobs

Why Every Company Will Need Good ESG Reporting

By Michael Diegelmann - cometis AG

It is five minutes to midnight, at least when it comes to sustainability and corporate reporting. We are living in a time where demands from several stakeholder groups – be it NGOs, customers, investors or governments – have never been higher. To give you an example: no one wants to buy a T-shirt that has… Continue reading Why Every Company Will Need Good ESG Reporting

How to Maintain and Build Brand Awareness and Market Share During a Recession

By Lauren Reed - REED

In a recession, it’s common to put on the brakes, forget about your long-term plans and cut back spending to save as much as you can. However, if not done strategically, this short-term gain can create long-term pain, and any immediate savings are simply an illusion when you look at the overall business outlook.  PR… Continue reading How to Maintain and Build Brand Awareness and Market Share During a Recession

Announcing Layoffs: Treat It Like Crisis to Minimize Reputation Loss

By Bob Brady - Xenophon Strategies, Inc.

In recent months, many companies worldwide, especially social media and tech-based companies, have cut their workforces citing inflation, the ever-looming recession and loss in revenue as the chief reasons to blame. While some of these layoffs generated only a few headlines in the news, some well-known CEOs and bosses have not handled the communication of… Continue reading Announcing Layoffs: Treat It Like Crisis to Minimize Reputation Loss

Top Five 2022 Corporate Crises – And The Lessons Learned

By Nick Leighton - NettResults Middle East

Every year, hundreds of companies face major scandals and crises that require a significant amount of damage control. There is a lot that PR and marketing professionals can learn from these situations and the selected response. Here are some of the top five corporate crises from 2022 and key takeaways that every leader can use… Continue reading Top Five 2022 Corporate Crises – And The Lessons Learned

Plan But Embrace Change

By Sara Pearson - Spider

  Spider pre-dates PRGN by two years. On January 1, 1990, I set out on a journey to build a PR agency. I knew very little – if anything – about business plans, balance sheets or exits. All I knew was I had three small children and I needed to make a living. Did I… Continue reading Plan But Embrace Change

PR Predictions 2023: Tougher Markets, More Strategic Roles and New Opportunities Await Communicators

By Gábor Jelinek

Ethics and transparency, AI and innovations, ESG agenda and constant crisis mode – these are some of the key trends that will shape 2023 for brands and communicators, say PRGN’s leading global communications experts in our annual collection of PR predictions. As the end of the year approaches, PRGN is asking every December its member… Continue reading PR Predictions 2023: Tougher Markets, More Strategic Roles and New Opportunities Await Communicators

What Your Brand’s Sustainability Resolutions Should Be For 2023

By Mark Paterson - Currie

New Year’s resolutions are destined to be broken. It takes more than a statement of intent to change a behaviour. At least that’s what we know from behavioural science. It requires a change of habit and that’s easier said than done. When it comes to making a resolution for your brand there are two parts… Continue reading What Your Brand’s Sustainability Resolutions Should Be For 2023

Holidays of The World: A Communicator’s Guide for Cultural Diversity

By Nick Leighton - NettResults Middle East

In an increasingly connected world, it’s critical for public relations, marketing, and communications specialists to understand the dynamics that exist when communicating across cultural lines. Throughout the year, billions of people celebrate hundreds of holidays, religious events, and festivals. Communications specialists need to understand how to effectively navigate and understand holidays of the world, especially… Continue reading Holidays of The World: A Communicator’s Guide for Cultural Diversity

Signs to Watch When Selecting the Matching Influencer for Your Brand

By Natalie Ghidotti - Ghidotti

In the last two decades, digital advancements have drastically changed the way people select products and services. Newspapers, magazines, TV news and press releases are all still relevant and valuable forms of communication, but social media platforms have had an explosive impact on an entire generation and offer more contemporary tools to connect with your… Continue reading Signs to Watch When Selecting the Matching Influencer for Your Brand

Why Sustainable Development is Important to Business

By Mark Paterson - Currie

Something any public relations person or business can do today that will make a difference is to embrace sustainable development. The move will set them up as individuals or companies for success. Embracing sustainable development means understanding and reporting the social and environmental (non-financial) impacts and risks associated with a company’s operations. Soon, sustainability reporting… Continue reading Why Sustainable Development is Important to Business

What Your CEO Needs to Know About Podcasting

By Mac Prichard

  Hosting your own podcast — or pitching your leader as a guest on other podcasts — can be a very smart business decision. Podcasting accomplishes three important things. First, it heightens your visibility, allowing you to position both your leader and your organization as authoritative experts in your field. It’s also a great way… Continue reading What Your CEO Needs to Know About Podcasting

Observing Integrity – Your Key to Long-Term Success in PR

By Boh-Tiong Yap - Mileage Communications

One of three tenets upon which Mileage Communications was built, and which guides interaction with clients, partners, staff, vendors, the media and other stakeholders, is observing integrity. Integrity refers to being honest, reliable, and trustworthy. It is about seeking to always do the right thing, standing up for what is right, and addressing conflict respectfully.… Continue reading Observing Integrity – Your Key to Long-Term Success in PR

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