Building a Communications Team: The Client Perspective

May 3 2024

A conversation with James Mowdy, corporate communications director for the Community Housing Opportunities Corporation

Building a team from an internal communications point of view can be challenging. What’s the best way to tackle this process? How do you select a team of consultants that can work together, support each other and leverage the total experience to create the best brand experience? And, how do you know you’re getting the right fit for the company?  Is an RFP really worth it?

In this podcast, we speak with James Mowdy, the corporate communications director for the Community Housing Opportunities Corporation to take a peek behind the curtain and find out how he assembled his communications team to find the right expertise to help achieve the CHOC mission.

Part of the process was determining what areas of expertise were needed. While the firm required a full-service agency, turning to the Los Angeles area partner of PRGN The Hoyt Organization, other services required specialized consultants – such as photography, specific content creation and digital production.

The end result was the assembling of a full-scale marketing team that not only covered all the bases, but provided a solid budget that allows the firm predictability of costs up front, yet the access to a team of specialists that are dedicated to creating a truly inspiring brand that supports the firm’s mission through quality results.

Tune in and listen to find out how to do this right. 

If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” or “Subscribe” to the show: https://prgnpodcast.com/listen

Leeza L. Hoyt, APR
President, The Hoyt Organization, Inc.
As THO’s founder and non-stop guiding force, Leeza is the agency‘s namesake and ongoing leader whose teams embrace versatility and fight for success. With a strategic mind blended with commitment to client success, she serves as the backbone of her agency’s rise, as well as the success of every client that delves into PR. In her role, Leeza guides and mentors employees and shapes the direction of the agency. Her diverse background gives THO the ability to focus on key verticals including luxury/lifestyle, real estate, healthcare, technology, education, retail, nonprofits and more. As a steadfast PRGN partner – executive board member and marketing director – Leeza shows commitment to the industry globally.

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