Digital PR

 

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Building a Communications Team: The Client Perspective

By Leeza L. Hoyt, APR, - The Hoyt Organization, Inc.

A conversation with James Mowdy, corporate communications director for the Community Housing Opportunities Corporation

Building a team from an internal communications point of view can be challenging. What’s the best way to tackle this process? How do you select a team of consultants that can work together, support each other and leverage the total experience to create the best brand experience? And, how do you know you’re getting the right...

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Los Angeles, California – The City of Angels

By Leeza L. Hoyt, APR - The Hoyt Organization, Inc.

Business Environment in Los Angeles, California

Los Angeles is an epicenter of global communications. It’s where people come to be noticed. It’s where you start if you want to reach the world. With the world-famous Pacific Ocean beaches to the left, and picturesque – often snowcapped – mountains to the right, Los Angeles is what many would view as paradise. ...

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Italy – Empowering Innovation with Food, Design, Fashion and Tech

By Alessandra Malvermi - Sound Public Relations

Business environment in Italy

Italy’s business landscape blends tradition with innovation, anchored by SMEs and complemented by multinational branches, notably in Milan and Rome. Spanning sectors from food to fashion, design and logistics, Italy is also becoming a tech and startup hub supported by government incentives. This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with...

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2024 PR Predictions: Technology and Global Trends Pose Tough Questions for Comms Pros

By Gábor Jelinek

Following a mixed year in 2023 marked by business challenges, geopolitical escalation and giant leaps in technology developments, 2024 will bring a spillover of all of these effects as well as fundamental questions on business and communications that companies, brands, and agency owners will have to work together to find new answers for....

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Will Generative AI Replace Marketers and Content Creators?

By Katie Casciato, Content Director - Roopco

Machine vs. Man: Does AI Efficiency Trump Human Creativity?

Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for AI in marketing is likely to reach $107.5 billion by the year 2028—a more than sevenfold jump...

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Unlocking Revenue Potential with the Power of PR

By Michelle Lyng, CEO and Founder - Novitas Communications

Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative. There’s a need for education when discussing how PR can drive revenue....

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Leveraging Tech Innovation and AI in PR: A Modern Approach

By Nick Leighton, Owner and CEO - NettResults Middle East

1. Enhanced Media Monitoring

In the dynamic landscape of Public Relations (PR), staying ahead of the curve is crucial. Integrating technological innovations and Artificial Intelligence (AI) has revolutionized how PR professionals operate, enabling more strategic, informed, and efficient practices. Here’s a look at how embracing these advancements can elevate PR endeavors....

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Navigating the New Normal: Insights on Post-Covid Events

By Frédéric François - Two cents

The Resurgence of Large-Scale Events

The COVID-19 pandemic has reshaped the way we live, work, and interact with one another. One of the most profoundly affected areas has been events. From large-scale international conferences to intimate business meetings, the events industry faced unprecedented challenges and changes during the pandemic. In this week’s episode of PRGN Presents, I had the opportunity to...

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How to Best Leverage Social Media to Reach B2B Decision-Makers

By Natalie Ghidotti, CEO - Ghidotti

How Can My Business Connect with B2B Decision-Makers?

While the vast landscape of social media provides a multitude of opportunities for your business to connect with its audience, publishing content without a clear strategy won’t capture the attention of the ones who truly matter to your business. Successfully leveraging social media to reach B2B decision-makers begins with identifying where they are most active to...

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5 PR Tools That Will Boost Your Communications Team’s Productivity

By Julie Osborne, Account Supervisor - Roopco

1. PR Monitoring & Analysis Tools

In the ever-dynamic world of public relations, we all know that there are many hats to be worn, various tasks to be juggled and conflicting deadlines to be met. Without the ease and convenience of digital PR tools, your competitors will beat you to the punch every time. But by building a robust arsenal of the...

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Five Best Ways to Use Social Media in a Corporate Crisis

By Natalie Ghidotti, CEO - Ghidotti

Respond Quickly

In today’s digital age, social media plays a significant role in shaping public opinion, spreading information rapidly and influencing brand perception. When a crisis occurs – whether it’s a product recall, a disgruntled employee or any other type of emergency – social media monitoring serves a crucial role in a comprehensive crisis communications plan....

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How to Pick the Right Influencers for Your Brand

By Sara Camp, Account Supervisor - L.C. Williams & Associates

Clearly Define your Target Audience and Campaign Goals

No matter what social media channels you frequent, you’ll surely find yourself as a target of influencer marketing. With millions of influencers to choose from, PR professionals should keep a few things in mind before launching a partnership. Here are five steps to pick the right influencers for your brand....

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Navigating Changing Priorities in Business and Marketing

By Nick Leighton - NettResults Middle East

Talent Acquisition and Retention

I had another opportunity to engage in a thought-provoking podcast conversation on PRGN Presents. Abbie Fink from HMA Public Relations and I delved into the ever-changing priorities in business and marketing. ...

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Top 5 PR Needs of a Tech Company

By Natalie Ghidotti - Ghidotti

Tech company PREstablishing Connection Through Authenticity

In a highly competitive business landscape, a company’s success depends not only on its innovative products and services but also on its effectiveness to communicate with its target audience. As a tech company, due to the complexities of the digital realm, truly understanding your audience and how to communicate with them is crucial. By narrowing the...

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Navigate Mid-Year Budget Cuts With These Comms Strategies

By Helena Desmet, Project Manager - Two cents

Review strategy, targets and KPIs 

Both for in-house communications teams and PR agencies, it is not uncommon to face a mid-year reduction in the communications budget. The cuts can be a result of various causes, such as economic conditions, a shifting focus or a strategy review. When it happens it is very challenging for the comms team, especially if there are...

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Mastering Communications: Top Five Strategies for Professional Services Firms

By Leeza L. Hoyt, APR - The Hoyt Organization, Inc.

1. Create Consistent Brand Messaging

Effective public relations is an indispensable component of the business strategies for professional services firms, which include everything from an investment banking entity to an architectural firm, and more.  While the primary function is to establish and uphold the reputation, credibility, and visibility of these firms within their respective markets, a well thought out strategic plan...

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Four Ways PR Can Reinforce Content Marketing

By Natalie Ghidotti - Ghidotti

PR Works to Establish Thought Leadership

It’s no secret that the rise of social media and content marketing has made it easier to connect and engage directly with your target audience. However, as consumers become increasingly more skeptical of marketing tactics and spin, third-party validation in the form of media coverage can be the perfect complement to further amplify the reach and...

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How Digital PR Strategies Drive New Business

By Leeza L. Hoyt, APR - The Hoyt Organization, Inc.

Social Media 

In today’s economic environment, every company is looking for ways to improve efficiency, cut costs and pack the new business pipeline. For savvy C-suite executives, public relations is a key component to building the right personality for their brand. As a result, it also sets the stage to build the new business pipeline. How does that...

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Storytelling: Four Tips to Succeed in 2023

By Natalie Ghidotti - Ghidotti

Know Your Narrator’s Backstory

For thousands of years, humankind has chronicled stories to learn from and teach others, and it is through the recounting of these stories that lessons have been passed down for generations. As a species, we have progressed greatly from those early days and technology has made way for more detailed representations of these lessons. While the...

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Meet The Hottest Housing Market Around: The Metaverse

By Lauren Reed - REED

How would you explain metaverse marketing to someone who has never heard of it?

At a time when the metaverse and metaverse marketing are simultaneously erupting with popularity and widely misunderstood,  Lauren Reed, owner of REED Public Relations, sat down with Jennifer Poythress, founder of The Rabbit Hole VR & Virtual Marketing, to discuss all things metaverse marketing....

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Revolutionizing PR and Marketing: How Artificial Intelligence is Changing the Game

By Brad Kostka - Roopco

What is marketing artificial intelligence?

The marketing AI revolution is in the early stages. In order to avoid getting left behind, communications professionals need to be aware of the artificial intelligence (AI) technologies that are available to them, determine which ones can have the greatest impact on their business and start putting them to use....

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Signs to Watch When Selecting the Matching Influencer for Your Brand

By Natalie Ghidotti - Ghidotti

Understand Your Relationship Goals

In the last two decades, digital advancements have drastically changed the way people select products and services. Newspapers, magazines, TV news and press releases are all still relevant and valuable forms of communication, but social media platforms have had an explosive impact on an entire generation and offer more contemporary tools to connect with your audiences....

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7 Simple Steps to Developing a Crisis Communications Plan

By Brad Kostka - Roopco

1. Identify Your Crisis Management Team

As the global Covid-19 pandemic has so clearly demonstrated over the past few years, every organization—no matter its size or industry—is vulnerable to the ever-looming threat of a crisis. These threats can range from security breaches and product recalls, to natural disasters and workplace violence incidents. As PR professionals, we understand that a company’s response during...

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Mastodon: The Social Network Alternative to Twitter?

By Maria Giulia Serazzi and Micael Chimienti - Sound Public Relations

How the Largest Free, Open-Source and Decentralized Microblogging Network in the World Works

As a result of Elon Musk’s interest in acquiring Twitter, and despite some hesitation about the examination of fake accounts, the name of another social network has been bouncing for months, so that it would represent the ethical alternative to the most used microblogging platform to date....

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What is Old is New Again

By David Fuscus - Xenophon Strategies, Inc.

Over the past 20-plus years, no industry has been disrupted more by technology than public relations and communications. At the turn of the millennium, PR was largely earned media, working directly with journalists to spur stories or becoming a trusted source for inclusion in organic articles. Think about it. In 2000, most people got most of...

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At PRGN Deep Relationships and Trust Result in Great Service – President’s Q&A

By PRGN Admin

At the 30-year anniversary meeting and conference of the Public Relations Global Network (PRGN) in May 2022, member agencies elected David Fuscus to serve as the 32nd President of the global network of independent communications and PR agencies....

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10 Ways to Leverage LinkedIn in B2B Communications

By Natalie Ghidotti - Ghidotti

1. Optimize Personal LinkedIn Pages 

Regardless of your industry, social media can be a powerful tool for a company of any size to market its products and services to other businesses. Facebook, Instagram and Twitter might be the most common platforms mentioned in day-to-day interactions, but LinkedIn is the most relevant for B2B communication. A recent survey conducted by HubSpot found...

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Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform

By Natalie Ghidotti - Ghidotti

Identify Your Goals for Growth on Social Media

In a digital world, use of social media is no longer optional for your brand to thrive. When approached with a strategic lens, it can boost your brand and expand your market, but that doesn’t all happen overnight. Before diving into a new social media platform, take some time to prepare. Be intentional with your efforts...

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Four Ways Businesses Can Leverage Mobile for B2B Marketing

By Brad Kostka - Roopco

It’s no secret that mobile devices have taken the world by storm, with more people communicating and consuming content on them each day. In fact, the average person in the United States spends 5.4 hours on their mobile devices daily....

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Reduce Carbon Footprint in Your Daily Operations

By Yui Seeng Cheng - Mileage Communications

Virtual meetings are now an indispensable companion. They have helped and are continuing to help many navigate through life in a pandemic. In March alone last year, there were more than 200 million daily meeting participants on Zoom, both free and paid. In this era of advanced technology, coupled with the onslaught of Covid-19, the thought...

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How Earned Media Supercharges Search

By Natalie Ghidotti - Ghidotti

Even with a steady dose of blog posts, podcast episodes and social media updates, no content marketing strategy is complete without the addition of earned media. With that third party validation tempering any skepticism of marketing tactics or spin, media coverage in news or trade outlets can be a powerful tool for your business. Brand awareness,...

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Harnessing the Untapped Marketing Power of Clubhouse

By Lauren Reed - REED

Clubhouse, the audio-only social media platform, is experiencing rapid growth and making headlines. Still, many marketers have yet to grasp the potential this brand-new platform offers....

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Content Marketing at its Best

By Natalie Ghidotti - Ghidotti

From its origin as a trendy new way to promote a brand, content marketing has grown into a versatile and easily customizable strategy to reach a highly targeted audience. Businesses and organizations across all industries now utilize content marketing to build brand awareness, thought leadership and lead generation. However, it takes more than publishing a few...

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The Return of Newsletters

By Chiara Dovere - Sound Public Relations

A traditional communication tool ended up in the shadows, thanks to the advent of social media, but newsletters are back and are on the rise again....

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Navigating the World of Influencers in PR

By Yui Seeng Cheng - Mileage Communications

Without a doubt, technology has opened the door to one of the most remarkable and recent inventions, social media. Its thriving popularity is apparent — as of the start of this year, more than 55% of the total global population are now social media users. ...

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Millennials vs. Gen Z – The Importance of Generational Marketing

By Natalie Ghidotti - Ghidotti

We used to think of Millennials and Gen Z-ers as, well, the young people in our lives, but in recent months the difference between the two generations has become a viral topic. Open any social media platform and you’ll see one generation mocking the other about clothing and hairstyle choices, but the differences between the two...

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The Best Social Media Campaigns of 2020

By Uwe Schmidt - Industrie-Contact • PR Agency in Germany

Recently a list of the best social media campaigns of 2020 has been revealed and it includes campaigns from globally renowned brands such as Spotify, PlayStation, Bud Light, Ocean Spray, Heineken, Netflix and Pringles. Rightly so, the campaigns offered significant insight to communication pros not just because of the brand name behind the campaigns but because...

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Clubhouse: Voice-Based Communications Returns as a Key Element in Building Relations

By Giulia Serazzi - Sound Public Relations

From podcasts to Clubhouse, new communication trends are putting oral culture back at the center of communications and public relations....

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How PR Will Absorb the Social Sphere in the 2020s

By Natalie Ghidotti - Ghidotti

Let this sink in for a moment. Facebook launched in 2004. Twitter became a word in 2006. Instagram? 2010. In roughly the time it takes to conceive a child and see them get a drivers’ license, the innovation of social media disrupted, overwhelmed, inspired and challenged public relations professionals around the world. Both as individuals and...

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How PR Will Absorb the Social Sphere in the 2020s

By Natalie Ghidotti - Ghidotti

Let this sink in for a moment. Facebook launched in 2004. Twitter became a word in 2006. Instagram? 2010. In roughly the time it takes to conceive a child and see them get a drivers’ license, the innovation of social media disrupted, overwhelmed, inspired and challenged public relations professionals around the world. Both as individuals and...

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Why Companies Should Invest into PR & Digital in 2021 and Beyond?

By C.L. Conroy

As we look forward to this new year of 2021, what do companies need to do to move their brand forward and increase the bottom line? ...

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Rethinking Corporate Event Strategies for 2021: How Hybrid Events Accomplish Goals and Create Engagement

By Danielle Dickinson - The Castle Group

With Covid-19 still dominating our social and business interactions – and will likely continue to do so well into 2021 – the usual company meetings are bound to look a lot different for some time to come. So it is high time we take a look at how hybrid events combine the best of in-person events...

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Five Secrets of Successful Video Marketing

By Natalie Ghidotti - Ghidotti

Successful content marketing takes time and energy and let’s be honest, as you begin to develop your strategy, you simply can’t do everything at once. Writing a daily or even weekly blog may seem simple at first, but when you add keyword research, interviews, graphics, photographs, CTAs and careful integration into your broader digital marketing workflow,...

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What does a PR firm do in the digital age?

By Lynn Erasmus - Alkemi Collective

Digital PR is simply the evolution of what has until now been known as “traditional” PR. It’s the opportunity to step away from the credibility crises that traditional PR practitioners have had to face so often in the past with new-age tools and tactics that are customisable, effective and measurable....

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